+14 years of experience in B2B MarketingMaster’s degree, Management of Technology (MOT), Korea UniversityBachelor's degree, Business Administration, Kyunghee UniversityExcellent adaptability and power of execution at work
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Head Of MarketingToss Lab, Inc. Mar 2020 - Present -
Head Of MarketingSynapsoft Apr 2014 - Mar 2020Seoul, Rep. Of KoreaExecuted a series of marketing events to promote products - Synap Document Viewer 2019, Synap Editor (http://blog.synapsoft.co.kr/552)- Encouraged participation of partners and coordinated overall events Generated potential leads by attending global exhibitions- ComminicAsia(Singapore), Cloud Expo Asia(Singapore, HongKong) etc.- Coordinated participation of the AWS Transformation Day ASEAN 2018 Synap Document Viewer Launching in AWS Marketplace-Launching… Show more Executed a series of marketing events to promote products - Synap Document Viewer 2019, Synap Editor (http://blog.synapsoft.co.kr/552)- Encouraged participation of partners and coordinated overall events Generated potential leads by attending global exhibitions- ComminicAsia(Singapore), Cloud Expo Asia(Singapore, HongKong) etc.- Coordinated participation of the AWS Transformation Day ASEAN 2018 Synap Document Viewer Launching in AWS Marketplace-Launching strategy (Product registration stage, Price Policy, EULA, Marketing strategy), scheduling, communication, contents creation (Landing page planning)-Lead Generation, Customer support Increased overall media exposures up to 220% (100% every year in a row) by establishing and maintaining media relationshipPlanning and managing digital marketing campaign -Contents produce: Video clips, Brochures, blog, homepage contents -Paid Search: NAVER Search advertisement, keyword collecting, and the effect analysis-SEO: NAVER Webmaster Tool use, Web page optimization markup -Facebook advertisement: outcome tracking and analysis after advertisement campaigns-Outcome tracking and analysis of digital platform using Google AnalyticMarket research – analysis of markets, competitors, and sales effectivenessProduct Manager of launching Synap Document Viewer 2016, 2019-Launching strategy, brand management, scheduling, communication Show less -
Marketing Manager And A Management Support (An Initial Member)Transono Jan 2009 - Mar 2014대한민국 서울Transono, noise removal embedded SW providerPlanning and participating in national and international exhibitions -More than 10 national exhibitions such as Global Mobile Vision, GMV -International exhibition: MobileCon2012 in San Diego, USA (Oct.9~11, 2012), Mobile World Congress in Barcelona, Spain (Feb.25~28, 2013), CTIA 2013 in Las Vegas, USA (May 21~23, 2013), Smart Korea in Tokyo, Japan (June 19~21, 2013) CI & BI Management, PR (Quarterly Newsletters release, video… Show more Transono, noise removal embedded SW providerPlanning and participating in national and international exhibitions -More than 10 national exhibitions such as Global Mobile Vision, GMV -International exhibition: MobileCon2012 in San Diego, USA (Oct.9~11, 2012), Mobile World Congress in Barcelona, Spain (Feb.25~28, 2013), CTIA 2013 in Las Vegas, USA (May 21~23, 2013), Smart Korea in Tokyo, Japan (June 19~21, 2013) CI & BI Management, PR (Quarterly Newsletters release, video clips, brochure) Market research: external environment analysis and issuing reports Management Support for Start-up -Legal tasks: 3rd party paid-in capital increase in unlisted companies, KOTRA foreign investment registration-Accounting: accounting entry, depreciation account, government subsidy account, budget, etc. -Intellectual Property management (applying for patents, registration, etc.) Show less
강은정 Education Details
Frequently Asked Questions about 강은정
What company does 강은정 work for?
강은정 works for Toss Lab, Inc.
What is 강은정's role at the current company?
강은정's current role is Toss Lab, Inc. Head Of Marketing.
What schools did 강은정 attend?
강은정 attended 고려대학교, 경희대학교 / Kyung Hee University.
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