• Lead the creative direction and execution of strategic projects.• Develop creative guidelines, design principles, and best practices for brand and content strategy.• Ensure consistency of brand identity, messaging, and visual expressions across all communications.• Collaborate with marketing leads, business stakeholders, and external partners to guide design projects and marketing campaigns.• Build and manage a network of creative partners, including agencies, producers, and talent.• Partner with research and customer insights teams to ensure competitive and best-in-class creative output.• Manage the creative execution of the bank’s various product and service portfolios.• Ensure design applications adhere to regulatory requirements.• Oversee the quality assurance of creative work produced by internal teams and external partners.• Monitor industry trends and consumer behavior, translating them into actionable recommendations for design and innovation.• Drive creative ideation through regular brainstorming sessions focused on brand design and breakthrough creative.• Develop and communicate creative and design policies and procedures for governance.• Ensure adherence to regulatory requirements related to privacy, copyright, data protection, and other legal frameworks.• Lead analytics to understand what drives effective creative, design, and content.• Implement robust measurement frameworks to inform future creative decisions.• Manage the sharing ecosystem for design galleries and tools.• Advocate for designers and ensure a balance between creative excellence and business results.

Create and manage an organisation's visuals, including the layout of brochures, product briefs, pamphlets, and other collateral materials. Collaborate with other artists and delegate work among designers.Responsibility.Oversee all design projects, from conception to delivery, Design original pieces, including illustrations and infographics, Review junior designers’ work to ensure high quality, Refine images, fonts and layouts using graphic design software, Apply typography techniques, Generate ideas to portray concepts and advertise products/services, Increase user friendliness in digital products, Maintain brand consistency throughout all our marketing projects, Liaise with marketing and design teams to ensure deadlines are met, Stay up-to-date with industry developments and tools.

Brand Development, Brand Strategy, Advertising, Printing, and Marketing

Design, Brand Positioning, and Web

• Work independently and with others to develop advertising and marketing concepts.• Provide artistic and graphic leadership in all media.• Direct efforts of Airtel consultants on projects as assigned to assure most cost effective useof time/resources.• Develop specifications for RFPs to allow the Procurement Department to quickly andaccurately bid projects.• Personally create mechanical/production art when necessary and cost-effective.• Independently approve proofs and supervise press runs when necessary.• Participate in presentations and Airtel marketing activities.• Enforce adherence to Airtel design standards at all times.• Remain abreast of contemporary design and art direction techniques and technology.• Supervise requisition of graphic production material and supplies.

Worked with photographers to locate appropriate images and securing publication rights.• Performed high resolution scanning and color correcting of digital images.• Conducted follow-up calls to existing photographers and established relationships with new photographers.• Planned, produce, implement, coordinated, and followed-up on advertising designs andmagazine layouts with the art director.• Prepared files for pre-press output including flight-checking, producing color proofs andcreating press-ready PDFs.• Gathered files for delivery to pre-press or printer and FTP and shipped files and proofs toprinter.• Created marketing promotion pieces with the circulation manager.