Eric Jennings Email and Phone Number
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I'm an executive marketing leader and seasoned creative director with a successful track record of revitalizing brand identity and strategy. Leveraging AI and data-driven insights, I have collaborated with some of the world’s most renowned brands to orchestrate strategies that deliver measurable outcomes through transformative digital and traditional campaigns.With deep expertise in brand strategy, management, and creative direction, I envision a brand’s future through its core mission and values. My approach leverages AI tools and data analytics to drive brand impact, connecting with customers through innovative, technology-driven product offerings and meaningful experiences.I excel at navigating the intersection of creativity, AI, and analytics, leveraging data-driven insights and advanced technology to craft strategies that align with the brand’s vision and maximize profitability. Working collaboratively with diverse teams, including sales and cross-functional units, I ensure processes are optimized for maximum efficiency, profitability, and exceptional customer experiences..Throughout my journey, I’ve achieved remarkable results, whether it’s boosting revenue, expanding market share, or orchestrating successful brand revitalizations. My leadership style fosters collaboration and effectively empowers teams to reach brand and marketing objectives.I always look to create new strategies and leverage new technology without sacrificing beautiful brand narratives.Select Achievements:► Leveraged digital marketing channels and advanced AI-generated images during the COVID pandemic, offering targeted incentives that resulted in selling thousands of units and maintaining sales levels for Peerless Clothing. Successfully introduced tailored sportswear, a relevant and timely new product category, driving significant business growth.► Created an advertising and marketing campaign for Macy's flagship store which ran on Times Square video billboards (also featured in GQ, the New York Times, Esquire, and on other prominent platforms).► Led an extensive cross-channel marketing campaign positioning Saks Fifth Avenue as the authority on how to dress professionally for today's new casual work environment.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾See my portfolio at www.mrericjennings.comPassword available upon request.
Eric Jennings Creative
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Chief Brand Officer | Brand Identity, Positioning And Strategy | Visual And Written CommunicationEric Jennings CreativeNew York, Ny, Us
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Chief Brand Officer | Brand Identity, Positioning & Strategy | Visual & Written CommunicationEric Jennings Creative 2022 - PresentA marketing executive and creative director with experience working with top industry leaders, achieving qualitative results, I bring brands to life with bold, innovative ideas and thoughtful implementation. Known for a forward-looking mindset and pioneering marketing leadership in the digital era, I combine aesthetic and visual expertise with strong AI and data-driven strategies to drive business growth.I championed a comprehensive rebranding strategy for Century 21’s off-price department store, providing new operating partner with brand guidelines and actionable tools to ensure a cohesive brand and customer experience across channels. ✔ Spearheaded and authored a 43-page brand manual using market research and data analytics that Century 21 continues to reference to help shape the company culture, including new logo, vision, values, and employee guidelines.Additional engagements include:✔ Selected by former member of Saks C-suite to serve as Editor in Chief for a digital lifestyle magazine e-commerce business.✔ Brand consultant for the CEO of CNN, updating image and wardrobe.✔ Developed new retail and private label strategy for luxury hotel and golf resort in Tuscany, including apparel, home, and gifts.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
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Vp / Creative Director & Head Of Marketing ► Digital Marketing | Visual Identity & Brand PositioningPeerless Clothing Inc. 2019 - 2021Montréal, Qc, CaReported to the President and managed high-performing 8-person team, I defined the creative direction for a nearly billion-dollar company and the largest producer and licensee of tailored clothing in North America, managing a brand portfolio of 25 renowned designer labels, such as Ralph Lauren, Tommy Hilfiger, and Calvin Klein. Implemented creative process and workflow optimization for all packaging design and photo shoots.Through the pandemic, I leveraged digital marketing, advertising, and AI technology to maintain sales level and keep the factory open. Additionally, I increased business by introducing a brand new product category, tailored sportswear.✔ Produced and ran the first-ever video advertising on the Nasdaq Building in Times Square from October 2019 through March 2020; doubled the exposure during the New Year's Ball Eve ball drop and caught national attention driving shoppers to Macy's.✔ Spearheaded all marketing strategy and sales initiatives from concept through design, production, and delivery. Implemented GTM strategy and led creative campaigns with licensed brands and retail partners.✔ Authored the company‘s first brand identity and corporate guideline books for internal and external communications. Articulated clear brand positioning and visual identity through written and visual brand storytelling.✔ Used data-driven analytics and customer insights for new product development and to revitalize packaging and labels for Calvin Klein, Ralph Ralph Lauren, Van Heusen, and Tallia. ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ -
Vp / Fashion Director ► Innovative High-Visibility Creative Strategy | Lead GenerationSaks Fifth Avenue 2008 - 2017New York, Ny, UsOverseeing trends for three Saks divisions, I created immersive, cross-channel brand experiences for customers across all visual and business channels. I shaped the creative vision across all customer touchpoints through robust cross-functional collaboration with internal and external stakeholders. I received tremendous press and accolades for our exclusive brand partnership with Fox's Empire TV show (2015) that resulted in a cross-channel CX marketing campaign that grew Saks's customer base with new loyal shoppers. ✔ Launched innovative customer acquisition programs for Saks, including a 16,000 square foot interactive health and wellness floor, The Wellery, a one-of-a-kind customer experience that garnered strong and positive response and press coverage.✔ Executed high-visibility and high-impact marketing programs with seasonal fashion messaging across all channels, in tandem with internal teams.✔ Directed product collaborations and helped acquire external brand partnerships to increase customer engagement, aligning with influencers and social media trends. ✔ Discovered emerging designers globally and worked closely with buying teams to curate the fashion selection sold at all stores nationwide.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ -
Global Brand Director ► Retail Sales, Marketing, Merchandising & EcommerceHickey Freeman Jan 2007 - Sep 2008Providing high-level leadership and cross-functional team management, I developed and grew a new contemporary "hickey" brand for this historic luxury clothing brand. Managed $10M retail, wholesale and e-commerce business unit with six team members. ✔ Revamped website and expanded wholesale distribution in Europe and Japan. ✔ Opened and managed first-ever flagship store in SoHo and drove sales to $4M in the first year.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
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Sales Director (Promoted Through Merchandise Manager) | Brand Representation NationwideHugo Boss 1998 - 2007Metzingen, Baden-Württemberg, DeI built a cohesive sales strategy for luxury US department and specialty stores while collaborating with the global product merchandising and marketing leaders in the Germany-based headquarters. Drove new business development across all channels by maximizing sales opportunities and increasing market share ($300MM US/ $50MM HUGO). -
Account Executive (Promoted Through Customer Service) | Store Strategy | New Business RelationshipsGiorgio Armani 1996 - 1998Milano, Mi, It -
Assistant Store Manager Façonnable (Promoted From Sales Associate)Nordstrom 1993 - 1995Seattle, Washington, Us
Eric Jennings Skills
Eric Jennings Education Details
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Brigham Young UniversityInternational Relations And German
Frequently Asked Questions about Eric Jennings
What company does Eric Jennings work for?
Eric Jennings works for Eric Jennings Creative
What is Eric Jennings's role at the current company?
Eric Jennings's current role is Chief Brand Officer | Brand Identity, Positioning and Strategy | Visual and Written Communication.
What is Eric Jennings's email address?
Eric Jennings's email address is er****@****s5a.com
What is Eric Jennings's direct phone number?
Eric Jennings's direct phone number is 164627*****
What schools did Eric Jennings attend?
Eric Jennings attended Brigham Young University.
What are some of Eric Jennings's interests?
Eric Jennings has interest in Education.
What skills is Eric Jennings known for?
Eric Jennings has skills like Fashion, Apparel, Merchandising, Visual Merchandising, Retail, Brand Development, Wholesale, Brand Management, Store Management, Product Development, Luxury Goods, E Commerce.
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