Eleanor Johnson Email & Phone Number

New York, New York, United States

Direct and support clients’ town and real estate search by combining on-the-ground knowledge, market expertise and technology to successfully guide clients’ relocations.- Provide town and real estate insights to clients to educate them on options and areas of consideration in NY, NJ and CT states. - Develop customized town search strategies for clients.

New York City Metropolitan Area

• Lead the development of content for a diverse portfolio of clients to help bring their brands to life and make their stories unforgettable
• Create both long-form and short-form content concepts for clients
• Negotiate contracts with talent
• Develop the brand of content series, including logo lock-ups and overall marketing strategies

Greater New York City Area

• Provide marketing, branding and media consultation to clients across a spectrum of platforms, including films, television, websites, social media, mobile apps and podcasts.
• Developed Go-to-Market strategy and brand partnership opportunities, including industry research, for gaming software client to help their business achieve new revenue streams
• Created brand for travel app client, including logo design, branding materials and guidelines to allow for successful entry into the market
• Directed the brand and marketing strategy for an Indian-based adtech client to support their entry into the U.S advertising industry
• Managed the development of ad sales marketing strategy and materials for education client to attract sponsors and grow the business
• Assisted with digital and social media strategies for numerous clients across multiple platforms including Facebook, Twitter and Instagram

New York, NY

Promoted to direct all operational aspects of solutions-based strategy to support the Sales team and help them meet $1.2B national ad sales goal. - Developed Brand Material library, featuring over 250 sales tools including presentations, one sheets, case studies and sizzle reels- Created revenue-generating sponsorship initiatives that aligned with overall.

New York, NY

• Built 8-person Partnership team to create and produce custom client campaigns, resulting in incremental revenue for the Sales team. Facilitated development and growth of new brand, FYI, by creating innovative client.
• Re-imagined and executed on-air, digital and social corporate partnerships to seamlessly integrate sponsor brands while making them more cost-effective
• Managed all aspects of in-show product placements both internally and externally, serving as primary client contact
• Supervised team on the production of custom advertiser partnerships to ensure success with final client deliverables
• Developed audience-targeted packages across Lifetime and FYI to optimize offerings to sales clients
• Continued to lead all client partnerships for Project Runway (details below)

New York

• Supported Sales department on responses to client and ad agency RFPs, including creation of custom proposals. Project managed production of all client partnerships, including direction of external production companies..
• Delivered 89% growth in annual revenue of the Emmy-award winning television show, Project Runway, by leading all Partnership projects including multifaceted integration programso Created go-to-market strategy for Sales.
• Presented proposals to clients and ad agencies to help Sales secure advertising deals
• Directed outside design companies in the development of necessary Sales materials

New York

• Managed development and creation of custom digital, mobile and tablet advertising opportunities for categories such as Entertainment, Technology and CPGs, to increase department revenue and drive over business.
• Developed new customizable ad units for People.com, resulting in increase in CPM rates for secured sponsorships
• Collaborated with Print team to create integrated marketing opportunities and directed digital portion of campaign to create 360° platforms for advertisers
• Worked directly with Editorial, Sales, Legal, Corporate, Finance and advertisers to ensure final client campaign aligned with all parties’ interests

Greater New York City Area

• Created and executed online/offline promotions for multiple advertisers to support clients’ business and achieve overall marketing goals, driving Sales revenue
• Managed executions of promotions, including sweepstakes, contests, websites, virtual games, offline events and original video series to meet client objectives

New York, New York, United States

Mba, Marketing

Activities and Societies: Graduate Marketing Network, Graduate Women in Business, Sports Entertainment and Media Association, Graduate.

Ba, Film Studies

Graduated cum laude, Deans High Honors, Deans Honors and Distinction in Major