Erin Jourdan Berrios Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

I am working with Capital Group's Service and Support team to rework the experience for both the Advisor and Individual Investor. Work includes analysis and synthesis of diverse metric inputs, quantitative and qualitative studies, and user surveys. Creation of flows, landing pages, horizontal navigation, re-allocating content based on user journey, page content maps, and in the end a new usable framework that neatly aligns with KPIs and user needs.

Los Angeles

As an educational design specialist I have brought together my MFA in Creative Writing with my 10+ years of online marketing expertise. Over the last 7 years I have built and deployed numerous online ecourses on the Canvas and Mighty Networks with thousands of students enrolled from all over the world.- Focus on cross-cultural sensitivity in an online environment- Usage of frame and framing theory for social network cohesion- Planning and deployment of content-rich sites that include video prompts, instruction, community, and other resources. - Design and implementation of branding, web site, social media presence, how-to videos, newsletter, e-commerce store- Writing and design of three interactive ebooks available for saleI am currently teaching an ongoing class on the Mighty Network at https://memoirclass.mn.co/

Glendale, California, United States

I synthesize business goals + research data to create a content strategy that supports, guides, empathizes with the user experience. - Conduct core content strategy tasks (audits, taxonomies, page inventories, content maps, facet maps, story flows, personas, navigation analysis, complex e-commerce flows, microcopy, A/B and User Testing)- Team with product managers, user experience specialists, designers to develop content that provides a seamless user experience- Analyze content flows using Adobe analytics reporting and Clicktale- Work on resort, e-commerce and booking flows for Disney Vacation Club, Walt Disney World, Aulani Resort, Adventures by Disney- Provide Content Strategy perspectives on user experience, competitive analysis, purchase funnels, and information hierarchy

Greenville, South Carolina Area

Organic, Mold & Mycotoxin-free Healthy Coffee Startup-Social Media Influencer programs (standards and management)-Advertising sponsorships-Affiliate Programs-Wholesale & Distribution opportunities-Copywriting-Art Direction

Long Beach

-Work on multiple accounts including Subaru of America and VCA Animal Hospitals-Content planning across multiple screens and mediums from websites, iPad apps, native apps and social media-Wrote account POVs on Mobile, Social Media Best Practices, new technologies (UGC management vendors)-Creation and presentation to client of content program strategy, YouTube channel strategy, content plans for new product launches-Analyzed product demographics vs. content gaps, performance-Identified strategies to improve content performance per KPIs, with Business Intelligence, SEO specialist and Analytics specialist -Reputation management using the Reputation.com interface for 550+ location client-Copywriting for all social media platforms

Greater Los Angeles Area/ San Francisco

Freelance Marketing Specialist-Design direction -Website build -Social media strategy -Press releases-Copywriting online/offline-Marketing strategy/plans

Los Angeles, Ca

Management of content writing team, SEO content writing, management of content marketing protocol, creation of best practices, content publishing in wordpress, moderation of client blogs, social media marketing management, project management.

On-site contract with the #1 search engine in the United States. Responsibilities include comparing content to advertising for semantic relevance, analyzing advertising creative in comparison to advertising quality, and assigning vertical markets to commonly occurring search engine results. Also responsible for scanning and rating content to make sure that pages fit within advertising policy guidelines.

Contracted by IRD to teach reading enrichment programs to children (K-HS) and adults. Completed a four-week full-time training in IRD methods for improving reading skills and comprehension. Taught between 10-13 classes per week.

Manager of agency marketing staff and responsible for a 2 million dollar annual marketing budget. Position included design and implementation of national advertising campaigns; branding: design of company logo, stationery and media kit; created and launched new business division’s flagship web site; hired freelance consultants; created competitive analysis of business trends, products and competition; managed white paper positioning and thought leadership based marketing; created direct mail collateral for campaigns focused on lead generation; responsible for trade show budget and trade show booth redesign; on and off-line promotions liaison with Hearst, NBC and Cox, Hearst New Media/Women.com.

Responsible for all Women.com public relations initiatives and strategy; developed Hearst New Media’s press campaigns for partnerships, investments and acquisitions; liaison with Fleishman Hillard, Connors Communications and Hearst marketing teams to create branding campaigns; supervised creation of company speaker’s bureau to track opportunities and pitch executives; managed and created the PR database and design of press kit materials; copy writing for ads, speeches and presentations.

Managed product publicity program for CD-ROMs and books; targeted media for review attention and interviews; copy writing for press releases, product packaging and promotional material; coordinated with licensers such as Nickelodeon and Teen magazine; set up in-store events to increase consumer awareness.

Responsible for writing press releases and garnering coverage for videos and films; copy writing for product packaging, sales collateral and management of design team; managed all ad traffic from conception to print.

Responsible for setting up promotional events for books and authors; created 12 sales presentations per year; designed sales tools for the St. Martin’s Press sales force.

Ma/Mfa, English/ Creative Writing

Activities and Societies: Erin Jourdan, MFA Creative Writing, is an LA-based writer, teacher, and marketing strategist. She is.

Ba, Anthropology And Communications

Activities and Societies: Concentration: Intercultural Communication and Linguistics

Photoshop/ Illustrator