Eric Westerman Email and Phone Number
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Eric Westerman phone numbers
Consumer, web, marketing, & content analytics professional with a proven history of serving companies and clients for marketing analytics, consumer analytics through architectural buildouts, CDP integration, and 3rd party tagging.Extensive work with Google Analytics 4, Adobe Journey/Analytics, Google Tag Manager (including server), CDP (Rudderstack, Segment, Blueconic, et al), R, Looker Studio, PowerBi, Salesforce Marketing Cloud, Salesforce Commerce Cloud, OneTrust, BigQuery, JIRA, Confluence, and similar tools to each. Proficiency/expertise with JavaScript, JSON, SQL, VBScript, et al.Using a data driven approach to determining company/client needs and recommending solutions & strategies. Strong understanding of client facing analytics in a secure, compliant, and cookie-less future. Direct experience with clients in e-commerce, automotive, telecom, retail, banking, education, non-profit, healthcare, B2B, B2C, travel, & a large variety of small business service-based industries.
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Senior Manager, Web AnalyticsStraighterlineGreensboro, Nc, Us
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Director Of Analytics EngineeringIxis Mar 2024 - Dec 2024Burlington, UsDirector of the Analytics Engineering and Development Team, supporting key client stakeholders, strategic analytics team, and partner agencies. Owned and maintained key data collection platforms, troubleshooting any tracking issues, and building architectures for best practice and legal compliance future.Accomplishments● Managing a team of 5+ developers, project managers, and QA specialists.● Provided all tracking/tagging across AudiUSA.com & Dealer websites for customers and partner agencies.● Managing/Maintaining Audi’s primary Adobe Launch instance.● Overseeing architectural overhaul to best practice analytics development & implementation.● Audits of Adobe Analytics & Google Analytics 4 for clients in multiple verticals. -
Sr. Digital Product Manager, Cdp And Marketing AutomationsKontoor Brands, Inc. Mar 2023 - Mar 2024Greensboro, North Carolina, Us• Oversaw implementation and launch of Blueconic CDP platform for NAM and EMEA markets.• Product manager for CDP, Salesforce Marketing Cloud, and OneTrust cookie/user compliance.• Managed audiences and segments for various marketing channels and third party API connections.• Lead for automating connections between major databases, creating cohesive customer records. -
Sr. Director, Analytics & Performance MediaPace Communications Feb 2022 - Mar 2023Greensboro, North Carolina, Us• Led paid media strategy for Fortune 100 clients, driving successful awareness/lead generation/ecommerce campaigns across paid search, display, paid social, programmatic, and strategic placement channels.• Managed team training on emerging features and best practices in media analytics.• Conducted detailed analysis of Earned, Owned, and Paid Media for strategic insights. -
Director Of AnalyticsPace Communications Jun 2018 - Feb 2022Greensboro, North Carolina, Us• Led analytics strategy for Fortune 100 clients, defining architecture, KPIs, and tagging strategies.• Managed budget for optimal reporting cadence, trained team on emerging features, and best practices.• Collaborated directly with clients to implement recommended KPIs and data acquisition tools.
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Associate Director Of AnalyticsPace Communications Oct 2016 - Jun 2018Greensboro, North Carolina, Us• Led a team of web marketing analysts and senior analysts, providing leadership, training, and support for data acquisition and reporting for large cap clients in various industries.• Developed analytics architecture and reporting strategies, created measurement frameworks, and onboarded best practices for new clients.• Oversaw monthly and ad hoc reports with deep diving insights, and created automated dashboards for actionable client insights.
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Digital Team ManagerThe Education Center Apr 2012 - Oct 2016Greensboro, North Carolina, Us• Managed a team of web developers and marketers to implement company strategy at The Education Center.• Oversaw internal website redesign focusing on user conversion optimization and ROI metrics analysis.• Developed and implemented plans for brand building through SEO, PPC, social media, and email marketing. -
Web Marketing SpecialistBeacon Technologies Jun 2009 - Apr 2012Greensboro, Nc, Us• Managed web marketing strategies for a diverse client list including North Carolina Technology Association and D.H. Griffin Construction.• Successfully implemented SEO tactics and managed over $250,000 in annual PPC budget for web and mobile.• Created engaging content for social media platforms and utilized various CMS like Drupal and Wordpress. -
Web DesignerIndependent 2008 - 2009• Created home pages for various small businesses with a focus on user-friendly design and functionality.• Managed pay-per-click campaigns to drive traffic and increase conversions for clients.• Collaborated directly with clients to craft compelling marketing messages and optimize search engine rankings.
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Web DeveloperWestern Illinois University 2005 - 2006Macomb, Il, Us• Developed and maintained front-end web pages for high-profile clients including The American Association of Affirmative Action and McDonald's Restaurant Group.• Collaborated in a team environment to ensure pages met professional and company standards.• Conducted thorough testing and troubleshooting to optimize user experience. -
Web DeveloperKansas State University Mar 2003 - Mar 2005Manhattan, Ks, UsWorked extensively on Kan-Ed Portal Project, creating an intranet portal for Kansas state employees: teachers, legislators, medical personnel, etc. Web Developer role was to gather requirements, code portal pages in Oracle Portal version 9g, and test site extensively.
Eric Westerman Skills
Eric Westerman Education Details
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Wichita State UniversityBusiness -
Kansas State UniversityHistory
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MaizeHigh School Diploma
Frequently Asked Questions about Eric Westerman
What company does Eric Westerman work for?
Eric Westerman works for Straighterline
What is Eric Westerman's role at the current company?
Eric Westerman's current role is Senior Manager, Web Analytics.
What is Eric Westerman's email address?
Eric Westerman's email address is er****@****eco.com
What is Eric Westerman's direct phone number?
Eric Westerman's direct phone number is +131699*****
What schools did Eric Westerman attend?
Eric Westerman attended Wichita State University, Kansas State University, Maize.
What are some of Eric Westerman's interests?
Eric Westerman has interest in Animal Welfare, Environment, Science And Technology.
What skills is Eric Westerman known for?
Eric Westerman has skills like Web Analytics, Google Analytics, Seo, Google Adwords, Online Marketing, Ppc, Web Development, Cms, Facebook, Wordpress, Marketing Strategy, Social Media Marketing.
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