AeroLeads people directory · profile
Eric Westerman Email & Phone Number
Senior Manager, Web Analytics
at
StraighterLine
1 work email found
@kontoorbrands.com
10 phones found area 316, 336, and 309
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Manager, Web Analytics
Location
Greensboro, North Carolina, United States
Who is Eric Westerman? Overview
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Quick answer
Eric Westerman is listed as Senior Manager, Web Analytics at StraighterLine, based in Greensboro, North Carolina, United States. AeroLeads shows a work email signal at kontoorbrands.com, phone signal with area code 316, 336, 309, and a matched LinkedIn profile for Eric Westerman.
Eric Westerman previously worked as Director of Analytics Engineering at Ixis and Sr. Digital Product Manager, CDP and Marketing Automations at Kontoor Brands, Inc.. Eric Westerman holds Mba, Business from Wichita State University.
Company email context
Email format at StraighterLine
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{first}.{last}@kontoorbrands.com
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AeroLeads found 1 current-domain work email signal for Eric Westerman. Compare company email patterns before reaching out.
Profile bio
About Eric Westerman
Consumer, web, marketing, & content analytics professional with a proven history of serving companies and clients for marketing analytics, consumer analytics through architectural buildouts, CDP integration, and 3rd party tagging.Extensive work with Google Analytics 4, Adobe Journey/Analytics, Google Tag Manager (including server), CDP (Rudderstack, Segment, Blueconic, et al), R, Looker Studio, PowerBi, Salesforce Marketing Cloud, Salesforce Commerce Cloud, OneTrust, BigQuery, JIRA, Confluence, and similar tools to each. Proficiency/expertise with JavaScript, JSON, SQL, VBScript, et al.Using a data driven approach to determining company/client needs and recommending solutions & strategies. Strong understanding of client facing analytics in a secure, compliant, and cookie-less future. Direct experience with clients in e-commerce, automotive, telecom, retail, banking, education, non-profit, healthcare, B2B, B2C, travel, & a large variety of small business service-based industries.
Listed skills include Web Analytics, Google Analytics, Seo, Google Adwords, and 34 others.
Current workplace
Eric Westerman's current company
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11 roles · 21 years
Eric Westerman work experience
A career timeline built from the work history available for this profile.
Director Of Analytics Engineering
- Director of the Analytics Engineering and Development Team, supporting key client stakeholders, strategic analytics team, and partner agencies. Owned and maintained key data collection platforms, troubleshooting any.
- Managing a team of 5+ developers, project managers, and QA specialists.
- Provided all tracking/tagging across AudiUSA.com & Dealer websites for customers and partner agencies.
- Managing/Maintaining Audi’s primary Adobe Launch instance.
- Overseeing architectural overhaul to best practice analytics development & implementation.
- Audits of Adobe Analytics & Google Analytics 4 for clients in multiple verticals.
Mar 2024 - Dec 2024
Sr. Digital Product Manager, Cdp And Marketing Automations
- Oversaw implementation and launch of Blueconic CDP platform for NAM and EMEA markets.
- Product manager for CDP, Salesforce Marketing Cloud, and OneTrust cookie/user compliance.
- Managed audiences and segments for various marketing channels and third party API connections.
- Lead for automating connections between major databases, creating cohesive customer records.
Mar 2023 - Mar 2024
Sr. Director, Analytics & Performance Media
- Led paid media strategy for Fortune 100 clients, driving successful awareness/lead generation/ecommerce campaigns across paid search, display, paid social, programmatic, and strategic placement channels.
- Managed team training on emerging features and best practices in media analytics.
- Conducted detailed analysis of Earned, Owned, and Paid Media for strategic insights.
Feb 2022 - Mar 2023
Director Of Analytics
- Led analytics strategy for Fortune 100 clients, defining architecture, KPIs, and tagging strategies.
- Managed budget for optimal reporting cadence, trained team on emerging features, and best practices.
- Collaborated directly with clients to implement recommended KPIs and data acquisition tools.
Jun 2018 - Feb 2022
Associate Director Of Analytics
- Led a team of web marketing analysts and senior analysts, providing leadership, training, and support for data acquisition and reporting for large cap clients in various industries.
- Developed analytics architecture and reporting strategies, created measurement frameworks, and onboarded best practices for new clients.
- Oversaw monthly and ad hoc reports with deep diving insights, and created automated dashboards for actionable client insights.
Oct 2016 - Jun 2018
Digital Team Manager
- Managed a team of web developers and marketers to implement company strategy at The Education Center.
- Oversaw internal website redesign focusing on user conversion optimization and ROI metrics analysis.
- Developed and implemented plans for brand building through SEO, PPC, social media, and email marketing.
Apr 2012 - Oct 2016
Web Marketing Specialist
- Managed web marketing strategies for a diverse client list including North Carolina Technology Association and D.H. Griffin Construction.
- Successfully implemented SEO tactics and managed over $250,000 in annual PPC budget for web and mobile.
- Created engaging content for social media platforms and utilized various CMS like Drupal and Wordpress.
Jun 2009 - Apr 2012
Web Designer
Independent
- Created home pages for various small businesses with a focus on user-friendly design and functionality.
- Managed pay-per-click campaigns to drive traffic and increase conversions for clients.
- Collaborated directly with clients to craft compelling marketing messages and optimize search engine rankings.
2008 - 2009
~1 yr
Web Developer
- Developed and maintained front-end web pages for high-profile clients including The American Association of Affirmative Action and McDonald's Restaurant Group.
- Collaborated in a team environment to ensure pages met professional and company standards.
- Conducted thorough testing and troubleshooting to optimize user experience.
2005 - 2006
~1 yr
Web Developer
Worked extensively on Kan-Ed Portal Project, creating an intranet portal for Kansas state employees: teachers, legislators, medical personnel, etc. Web Developer role was to gather requirements, code portal pages in Oracle Portal version 9g, and test site extensively.
Mar 2003 - Mar 2005
3 education records
Eric Westerman education
Mba, Business
Wichita State University
Bs, History
Kansas State University
High School Diploma
Maize
FAQ
Frequently asked questions about Eric Westerman
Quick answers generated from the profile data available on this page.
What company does Eric Westerman work for?
Eric Westerman works for StraighterLine.
What is Eric Westerman's role at StraighterLine?
Eric Westerman is listed as Senior Manager, Web Analytics at StraighterLine.
What is Eric Westerman's email address?
AeroLeads has found 1 work email signal at @kontoorbrands.com for Eric Westerman at StraighterLine.
What is Eric Westerman's phone number?
AeroLeads has found 10 phone signal(s) with area code 316, 336, 309 for Eric Westerman at StraighterLine.
Where is Eric Westerman based?
Eric Westerman is based in Greensboro, North Carolina, United States while working with StraighterLine.
What companies has Eric Westerman worked for?
Eric Westerman has worked for Straighterline, Ixis, Kontoor Brands, Inc., Pace Communications, and The Education Center.
How can I contact Eric Westerman?
You can use AeroLeads to view verified contact signals for Eric Westerman at StraighterLine, including work email, phone, and LinkedIn data when available.
What schools did Eric Westerman attend?
Eric Westerman holds Mba, Business from Wichita State University.
What skills is Eric Westerman known for?
Eric Westerman is listed with skills including Web Analytics, Google Analytics, Seo, Google Adwords, Online Marketing, Ppc, Web Development, and Cms.
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