Erika Locatelli Email & Phone Number

Miami, Fl, Us

I define and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth in the highly competitive hair restoration industry. A blend of innovative thinking, strategic planning, and impactful execution has marked my years at Capillus.

North Miami Beach, Florida, Us

Tasked with overseeing the development and implementation of marketing strategies, and with guiding the team that executes them. Part analyst, part strategist, part manager, my goal is to create and implement strategies, tactics, campaigns and brand messaging for the company. Leading the charge for a marketing team and bringing a healthy mix of skill, management experience and initiative to Kent Services.

Hialeah, Fl, Us

Serving in a managerial role to the US and LATAM Food Service Equipment Industry with a team of over +40 sales representatives that covers over 500 corporate accounts and with an annual budget of $500K to execute the marketing and sales plan, leading the research and develop of marketing strategies for manufactured products and services, as well as the implementation of the strategic marketing plan to meet the +50MM sales quotas. • Plan, develop and implement company's overall social media strategy in order to support and improve online presence and the overall digital marketing efforts as well as monitoring the latest trends in social media, including advertising formats, channels and technologies improving campaign performance. • Track marketing and sales data and identify areas of improvement by using internal CRM system and project management tools; direct customer surveys, analyze and present to executive team qualitative and quantitative findings.• Develop and implement social media strategies to maintain strong social media and brand presence across YouTube, Facebook, and Instagram platforms achieving the increase of followers by 1,400+ and driving brand awareness in the Food Service Equipment Industry.

Hold dual role as area operations and marketing leader for Miami region with full-service pet care firm, managing strategic planning, financial performance, and staff leadership and development. Direct planning and delivery of traditional and digital brand architectures including social media, and website content strategy, calendar, and administration; events planning and execution; and email marketing campaigns. Manage team of 6 employees.• Achieved 20X increase in client base via strengthened brand architecture. Aligned CEO on multi-platform marketing campaign increasing reach via target high-net-worth client demographic.• Generated 1,000 (+10X) followers on Instagram, Yelp!, and Facebook via organic growth strategies. Redesigned social media and corporate web sites, built calendar, and increased follower engagement.• Increased brand awareness via community marketing. Designed and negotiated distribution of collateral to residential developments and display kiosks, and executed targeted email campaigns and local events.

Miami, Florida, Us

Appointed by CEO of manufacturer of specialty food packaging ink products to co-direct launch of corporate subsidiary in Colombia as member of leadership team. Led delivery of full spectrum of B2B marketing strategy, including brand development, marketing collateral, SEO-based digital marketing campaigns, customer success and support, salesforce training, trade shows, product development, and community relations, with additional responsibility for logistics and transportation. Managed performance of team of 5 employees.• Established Qtec as highly successful regional brand. Led development of brand identity, corporate website, social media platforms, collateral, and trade show strategy rapidly building brand awareness.• Played central role in acquisition of 15 accounts. Trained sales team, designed client pitches, provided sales engineering support, represented firm in trade groups, and attended ABRAFATI trade show. • Managed new product development cycle. Partnered with clients to build requirements; collaborated with R&D on formulation of custom eco-friendly ink line growing to major component of product lineup.• Leveraged digital platforms as critical component of 360-degree marketing strategy. Used Google AdWords SEO campaigns to successfully increase both paid and organic online search rankings.• Built high performing team. Hired and trained staff, providing development via hands-on coaching.

Joined firm in role conducting corporate market research on sales trends, competitive landscapes, new products, and market conditions for company’s core food packaging ink product portfolio. Role elevated and expanded to lead the entire corporate marketing function, with responsibility for development and delivery of branding vision, creative, advertising, promotions, printed collateral, promotional materials, and trade show strategies. Served as point of contact to industry trade groups.• Conducted top-down competitive analysis and A/B testing providing critical insights and driving long-term strategy. Applied findings to influence new lines of environmentally conscious products.• Synthesized historical and market data identifying new client needs and service gaps. Aggregated client and product information from multiple sources used to improve product quality and value proposition.• Directed corporate rebranding. Implemented refreshed brand standards across ecosystem, including redesign and placement of creative assets throughout facility, on digital platforms, and in print collateral.• Represented firm at international industry trade shows. Designed booth, branding, collateral, and logo. Planned show calendar, successfully driving sales to new corporate clients.• Oversaw development of custom packaging solutions for Nabisco, Coca-Cola, and other corporate, governmental, and NGO clients.

Miami, Fl, Us

Developed and executed public relations programs promoting awareness of leading real estate developer. Facilitated and cultivated media and community relationships to secure press placements, delivered media pitches, and led strategic PR initiatives.• Collaborated on planning and execution of major VIP event at Gulfstream Park (FL). Coordinated vendors, organized security and transportation, and managed guest communications.

Certified Digital Marketing Professional, Marketing

Master'S Degree, Design And Media Management

Licenciada En Ciencias Gerenciales Mencion Mercadeo, Marketing

Business Administration, Business Administration And Management, General