WPRE Retail Chain Project monitoring, Reporting, Data analysis, presentation (Salesforce, Advanced Excel); WPRE (Retail) issue management, supporting issue resolution, reporting and analysis

Created Brand Identity Guidelines for 3 Brands (Brand Book) - Visual and Verbal guidelines Developed segment based Marketing Communication Channels - Online and Offline

• Brand management – ensuring synergy and consistency of the project flow among the TS Eurasia markets with the close cooperation of TeliaSonera Head office; Coordinating and supporting brand management related tasks; Planning budgets and the road map; Managing vendor relations; Monitoring and analyzing process and outcomes; Creating project based competence teams; Organizing project related meetings and reports; Creating long term Brand Equity and sustainability in the Eurasian region • Project management (Market Intelligence) - Creating Market intelligence Team, Developing and supervising implementation of group wide researches (Brand measurement, Touch points, Corporate Market share sizing, etc.), Planning the road map, managing vendor relations; Organizing research related meetings (forums); Planning a general strategy for Eurasian Business units in Market Intelligence projects • Online and Offline customer Touch point development – Planning and organizing online and offline (retail) Touch point development plans in Eurasian region. Working out the related strategy, roadmap and vendor’s relationship and needed chains. Organizing related workshops and trainings for the group

Market Research, Brand Management

Modules: International Marketing; Internal and External analysis