Ekaterine Papava is a Head of Technical SEO at GoldenWeb. They is proficient in Persian, English and Russian.
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Head Of Technical SeoGoldenweb Dec 2021 - Present1. Technical Project Management: Plan and oversee projects, managing resources and timelines.2. Technical Solutions Development: Identify and implement technical solutions, collaborating with development teams.3. SEO Management: Lead SEO projects, including content management, keyword research, and site audits. • Execute A/B tests to enhance conversion rates and SERP performance. • Innovate and automate SEO processes.4. Team Leadership: Mentor and set clear goals for the technical… Show more 1. Technical Project Management: Plan and oversee projects, managing resources and timelines.2. Technical Solutions Development: Identify and implement technical solutions, collaborating with development teams.3. SEO Management: Lead SEO projects, including content management, keyword research, and site audits. • Execute A/B tests to enhance conversion rates and SERP performance. • Innovate and automate SEO processes.4. Team Leadership: Mentor and set clear goals for the technical team.5. Quality Assurance and Testing: Ensure reliability, security, and performance of implementations, including SEO strategies.6. Client Interaction: Act as a liaison, addressing client concerns and requirements.7. Risk Management: Identify and mitigate risks for projects and SEO strategies.8. Compliance, Security, and Optimization: Ensure compliance and security in technical implementations. • Apply work optimization techniques.9. Documentation, Reporting, and Collaboration: Create project documentation and reports. • Collaborate with vendors and partners.10. Technical Expertise: Provide a strong understanding of HTML, CSS, JS, Python; Popular website platforms (WordPress, Shopify). Graphic design skills for effective web elements. Show less -
Head Of Web Assets DepartmentGeorgian Technical University May 2024 - PresentTbilisi, Georgia* Leading the development and execution of the university’s web strategy,ensuring alignment with institutional goals to enhance digital presence and improve userengagement and accessibility.* Overseeing the design, development, and maintenance of the university’s mainwebsite and multiple departmental sites. Coordinating with cross-functional teams and externalvendors to deliver projects on time and within budget.* Implementing modern web technologies and best practices… Show more * Leading the development and execution of the university’s web strategy,ensuring alignment with institutional goals to enhance digital presence and improve userengagement and accessibility.* Overseeing the design, development, and maintenance of the university’s mainwebsite and multiple departmental sites. Coordinating with cross-functional teams and externalvendors to deliver projects on time and within budget.* Implementing modern web technologies and best practices, including responsivedesign, SEO optimization, and web accessibility standards (WCAG), to improve site performance anduser experience.* Directing the content strategy for the university’s web assets, ensuringconsistent and effective communication of the university’s brand and mission. Managing a team ofcontent creators and editors to maintain up-to-date and relevant information.* Utilizing web analytics tools (Google Analytics, Hotjar, etc.) to monitor siteperformance, user behavior, and traffic patterns. Generating detailed reports to inform decision-making and drive continuous improvement initiatives.* Working closely with academic departments, administrative units, andexternal partners to identify and address web-related needs and opportunities. Facilitating trainingsessions and workshops to enhance digital skills across the university.* Staying abreast of the latest trends and advancements in web developmentand digital marketing. Recommending and implementing new tools and technologies to keep theuniversity’s web presence competitive and innovative.* Developing and executing contingency plans to ensure the continuity andsecurity of web services during emergencies. Managing risk by conducting regular audits andsecurity assessments.* Administering the web department’s budget, ensuring optimal allocation ofresources and cost-effective solutions. Securing funding for key initiatives and managing vendorrelationships to achieve strategic objectives. Show less -
Invited Lecturer At Georgian Technical UniversityGeorgian Technical University Oct 2022 - PresentTbilisi, GeorgiaFacilitating educational sessions on the topic of Fundamentals of Information Technologies & Introduction to Web Development. -
Seo Expert/Assistant To The Dean Of The Faculty Of Informatics And Control SystemsGeorgian Technical University Mar 2021 - Jul 2024Tbilisi, Georgia• Assist the Dean with managing and overseeing University staff, and handling administrative tasks.• Implement social media distribution plans to increase the reach of University's online presence.• Develop and execute a comprehensive SEO strategy for the University website, including content creation and optimization.• Create and implement a content strategy to drive traffic and build a strong online community.• Optimize the user experience of the University website, with a… Show more • Assist the Dean with managing and overseeing University staff, and handling administrative tasks.• Implement social media distribution plans to increase the reach of University's online presence.• Develop and execute a comprehensive SEO strategy for the University website, including content creation and optimization.• Create and implement a content strategy to drive traffic and build a strong online community.• Optimize the user experience of the University website, with a focus on improving website usability and navigation.• Monitor website performance and make recommendations for improvements to increase traffic and engagement.• Implement both on-page and off-page SEO strategies to improve the website's ranking and visibility in search engines.• Conduct regular check-ups and testing of the University website to ensure it is running smoothly and effectively. Show less -
Seo SpecialistAlpaca Llc Jun 2021 - Dec 2021Georgia• On-page and Off-page Optimization Improvement.• Content Management to align with SEO best practices.• Performance Tracking and Reporting.• Effective SEO Strategy Development and Execution.• Keyword Research and Analysis.• Website Performance Metrics Monitoring and Analysis.• Off-page Optimization Strategy Development and Maintenance.• Website Audits and Technical SEO Issue Identification.• Utilization of Analytics and Search Console Tools.• Continuously… Show more • On-page and Off-page Optimization Improvement.• Content Management to align with SEO best practices.• Performance Tracking and Reporting.• Effective SEO Strategy Development and Execution.• Keyword Research and Analysis.• Website Performance Metrics Monitoring and Analysis.• Off-page Optimization Strategy Development and Maintenance.• Website Audits and Technical SEO Issue Identification.• Utilization of Analytics and Search Console Tools.• Continuously Evaluate and Adjust SEO Strategies.• Cross-functional Team Collaboration.• Stay Current on Industry Developments and Algorithm Updates. Show less -
Website Developer /Seo/Sem/ CopywriterTl Trade Group / Tlt.Ge Aug 2020 - Dec 2020Georgia• Expertise in WordPress website design and development• Comprehensive branding and logo design services• Market research and analysis to inform strategic decision-making• On-page and off-page SEO optimization for increased visibility in search engines• High-quality content creation and posting for optimized engagement and lead generation• Social media management to build brand awareness and drive engagement• Effective Google AdWords campaigns to drive targeted traffic… Show more • Expertise in WordPress website design and development• Comprehensive branding and logo design services• Market research and analysis to inform strategic decision-making• On-page and off-page SEO optimization for increased visibility in search engines• High-quality content creation and posting for optimized engagement and lead generation• Social media management to build brand awareness and drive engagement• Effective Google AdWords campaigns to drive targeted traffic and generate leads. Show less
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Sem Manager, Administrative Manager, Seo Content ManagerBusiness School For Kids "Smart Start" Dec 2017 - Aug 2020Tbilisi, Georgia• Set strategy and goals, create social media and website content and oversee the team's efforts to implement these goals by managing the project.• Stay current on all digital media technologies trends and best practices• Provide expert guidance and editorial direction for social media and website products and create new ways to use the platforms to meet agency goals.• Create engaging content.• Provide language/translation services.• Monitor audience engagement and provide… Show more • Set strategy and goals, create social media and website content and oversee the team's efforts to implement these goals by managing the project.• Stay current on all digital media technologies trends and best practices• Provide expert guidance and editorial direction for social media and website products and create new ways to use the platforms to meet agency goals.• Create engaging content.• Provide language/translation services.• Monitor audience engagement and provide expert analysis.• Develop and implement social media campaigns.• Social media advertising campaigns on various platforms. Show less
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Social Media Manager/Content Manager/TranslatorSelf-Employed, Contract-Based, Freelance Work. Jan 2009 - Aug 2020Tbilisi, Georgia• Develop simple websites using platforms such as WordPress, Tilda, and Wix• Integrate marketing tools such as Facebook pixel, Google Analytics, and Yandex Analytics/Metrica• Conduct keyword research and optimize for SEO• Design and execute marketing campaigns across digital channels including social, email, and paid ads• Manage relevant content for web and social pages• Translate online, video, and television media through subtitling• Offer clients quotes based on… Show more • Develop simple websites using platforms such as WordPress, Tilda, and Wix• Integrate marketing tools such as Facebook pixel, Google Analytics, and Yandex Analytics/Metrica• Conduct keyword research and optimize for SEO• Design and execute marketing campaigns across digital channels including social, email, and paid ads• Manage relevant content for web and social pages• Translate online, video, and television media through subtitling• Offer clients quotes based on project length and complexity• Utilize specialized translation software for efficiency and consistency• Translate various materials including literary, legal, technical, scientific, educational, and commercial.• GE | US | UK Markets Show less
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Social Media Manager, TranslatorFreelance Works/Remote Sep 2015 - Aug 2017Tbilisi, Georgia• Develop and execute social media strategy through market research, platform selection, benchmarking, messaging, and audience targeting• Create and publish daily engaging content for multiple social media platforms• Optimize company pages to increase visibility and engagement• Stay informed of latest social media trends and technologies• Collaborate with copywriters and designers for content creation• Monitor SEO and user engagement, and suggest optimization strategies.
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Social Media Manager, Content ManagerInterest.Ge, Quiz.Ge Aug 2014 - Jun 2015Tbilisi Georgia• Content curation & creation.• Community & blogger outreach.• Design for social media pages & campaigns.• Customer review management.• Trend monitoring & threat identification.• Campaign analysis & reporting.• Impact measurement & optimization.
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Senior EditorVovovo.Ge Jan 2012 - Dec 2013Tbilisi, Georgia• Writing and creating content for various social media platforms.• Develop and implement a content strategy to increase brand awareness and engagement.• Oversee the production and editing of content for print, digital, and multimedia platforms.• Manage a team of writers, editors, and designers.• Ensure content meets quality standards and is accurate, informative, and engaging• Work closely with the sales and marketing departments to develop content that supports business… Show more • Writing and creating content for various social media platforms.• Develop and implement a content strategy to increase brand awareness and engagement.• Oversee the production and editing of content for print, digital, and multimedia platforms.• Manage a team of writers, editors, and designers.• Ensure content meets quality standards and is accurate, informative, and engaging• Work closely with the sales and marketing departments to develop content that supports business goals• Stay current with industry trends and ensure the publication stays relevant and competitive. Show less
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Chief Procurement Officer, Executive Assistant To The DirectorVovovo Ltd Jun 2011 - Jun 2012Tbilisi, Georgia• Conduct product/materials quality research• Make purchases in various online shops (USA, EU, China)• Build and maintain supplier relationships, negotiate pricing• Process requisitions and update management on order status• Arrange transport and track orders for timely delivery• Analyze market trends to inform buying decisions• Coordinate with warehouse team, management, and stockroom as necessary• Assess stock quality, escalate discrepancies to suppliers and… Show more • Conduct product/materials quality research• Make purchases in various online shops (USA, EU, China)• Build and maintain supplier relationships, negotiate pricing• Process requisitions and update management on order status• Arrange transport and track orders for timely delivery• Analyze market trends to inform buying decisions• Coordinate with warehouse team, management, and stockroom as necessary• Assess stock quality, escalate discrepancies to suppliers and management. Show less -
Office Manager, TranslatorIranian Engineering Firm "Azadi" Nov 2007 - Jan 2009Tbilisi, Georgia• Conducting office administration• Maintaining office documentation and preparing letters• Keeping records of correspondence and organizing meetings• Coordinating office supplies and arranging travel issues• Translating documents in various languages and interpreting in meetings
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Tour Guide InterpreterShort Term Works As A Personal Translator Sep 2005 - May 2006Tbilisi, GeorgiaProvide interpreting services for English/Persian/Russian-speaking visitors of Georgia.
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Data Entry OperatorUltra- Comm Ltd Sep 2003 - May 2005Tbilisi, Georgia• Keep records of incoming calls.• Register new entries in the company database.• Update existing records.• Coordinate call forwarding and establish a connection with the call recipient.
Ekaterine Papava Education Details
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Computer Science -
Faculty Of Informatics And Control Systems -
Iranian/Persian Languages, Literatures, And Linguistics
Frequently Asked Questions about Ekaterine Papava
What company does Ekaterine Papava work for?
Ekaterine Papava works for Goldenweb
What is Ekaterine Papava's role at the current company?
Ekaterine Papava's current role is Head of Technical SEO.
What schools did Ekaterine Papava attend?
Ekaterine Papava attended Georgian Technical University, Georgian Technical University, Tbilisi State University.
Who are Ekaterine Papava's colleagues?
Ekaterine Papava's colleagues are Benjamin Strusnik, Dako Saginashvili, Nina Maisuradze, Meri Bzikadze, Sadaqat Ali, Jasper De Muynck.
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