Ekaterina Gorbacheva

Ekaterina Gorbacheva Email and Phone Number

Global Expansion Director @ Flowwow
Madrid, ES
Ekaterina Gorbacheva's Location
Tbilisi, Georgia, Georgia
About Ekaterina Gorbacheva

As professional Product Owner and Marketing Specialist with international experience, worked both with corporates, startups and individual clients in Russia, China, US and Europe.

Ekaterina Gorbacheva's Current Company Details
Flowwow

Flowwow

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Global Expansion Director
Madrid, ES
Website:
flowwow.com
Employees:
229
Ekaterina Gorbacheva Work Experience Details
  • Flowwow
    Global Expansion Director
    Flowwow
    Madrid, Es
  • Katya Go Coaching
    Business Coach And Marketing Expert
    Katya Go Coaching Nov 2021 - Present
    Tbilisi, Georgia
    As a coach and marketing specialist, I am consulting professionals to revise their marketing strategy in US, Europe and China in order to raise sales and improve user experience.Achievements:- Created courses about effective communication, launched them and successfully sold to over a 100 clients.- Created marketing strategy, conducted tests and found proven funnels for onboarding clients and growing social media channels.- Consulted over 50 people to improve their funnels… Show more As a coach and marketing specialist, I am consulting professionals to revise their marketing strategy in US, Europe and China in order to raise sales and improve user experience.Achievements:- Created courses about effective communication, launched them and successfully sold to over a 100 clients.- Created marketing strategy, conducted tests and found proven funnels for onboarding clients and growing social media channels.- Consulted over 50 people to improve their funnels, user experience, marketing strategy and tech development. - Created online products, set up landing pages, automated the funnels, hired a team to setup chatbots, ads and analytics to create the onboarding clients process smooth and simple.- Grew personal Instagram to 30k followers organically in the niche of building relationships to test my own marketing skills. Show less
  • Spare Leash Ltd
    Co-Founder & Cpo
    Spare Leash Ltd Sep 2018 - Nov 2021
    Shanghai City, China
    As a Co-Founder and CPO (Chief Product Owner), joined SL while it was going through the program in China Accelerator. At that point company was operating in Excel sheet and a landing page. Within 2 months, gathered the team and developed first MVP of the pet sitting platform. During the next 3 years automated all the process within a company (onboarding clients, pet sitters, accounting, analytics, marketing). Was responsible for motivation, hiring and firing. Responsibilities:-… Show more As a Co-Founder and CPO (Chief Product Owner), joined SL while it was going through the program in China Accelerator. At that point company was operating in Excel sheet and a landing page. Within 2 months, gathered the team and developed first MVP of the pet sitting platform. During the next 3 years automated all the process within a company (onboarding clients, pet sitters, accounting, analytics, marketing). Was responsible for motivation, hiring and firing. Responsibilities:- Development of the website, WeChat application, store for pet products- Responsible for each release, prioritizing the tasks in the backlog, budgeting and leading the team in Agile Scrum and sprints methods.- Market analysis, creating and validation of the hypothesis to improve the product (HADI, RICE), search of the new features to improve user experience and ensure safety.- Development of the roadmap which matches the marketing strategy of the company to meet the set KPIs.- Development of the interface and functions of the main platform and landing pages, tests for UX experiments, realization of UI.- Was solving the operational issues and automating the processes within the company: lead generation, notifications, booking process, payments, customer support, hiring of pet sitter, accounting, reviews, etc.- Created the customized analytics and professional dashboards for the internal team to manage to make the process easier for users and the team. - Hiring, training and managing the tech team. Achievements:- Hired a new team and launched first fully-functional MVP within 2 months. - Developed the platform, application and the store.- Expanded the company to Chinese market, changed focus from expats to Chinese customers.- Optimized the tech budget and was able to work with limited budget.- Automated all the processes in the company so in case of crises just 2 people can take care of the entire product as it happened during COVID. Show less
  • Dogether
    Web Developer And Founder
    Dogether Apr 2018 - May 2021
    Shanghai City, China
    DOGether is a pet adoption platform in China dedicated to help stray animals find homes. DOGether help to connect individual rescuers and shelters with potential adopters. DOGether was created with a mission to help pets find a home while leveraging the most used platfrom within China. DOGether is a mini program in wechat and website.
  • Innoleaps
    Growth Hacker And Full-Stack Developer
    Innoleaps Aug 2018 - Sep 2018
    Shanghai City, China
    Was working for Innoleaps corporate accelerator on project basis for 5 weeks. Joined the team from Friesland Campina to validate the idea for mothers` platform in China. Built website and WeChat mini program, provided analysis of analytics and different experiments which were hold every week during the project. Idea was validated well and project received the investments after the end of those 5 weeks.
  • Espressif Systems
    Marketing Communications Specialist
    Espressif Systems May 2018 - Jul 2018
    Shanghai City, China
    Project management: IoT College, responsible for developing tutorials with different departments in the company in order to attract new developers to use ESP32 and ESP8266.Marketing: Preparing marketing materials for HR department, such as ppt and promotional videos of the applications.Testing: Test examples created by developers in the company, verify wether ReadMe is understandable for developers who are not familiar with the product.
  • Qd Investment Limited
    Copywriter & Researcher
    Qd Investment Limited Jun 2017 - Nov 2017
    Shanghai City, China
    Was responsible for several blogs in WeChat and Weibo Conducted research of potentially viral topics in order to grow the audiences. Lead three clients: investment company, tourism agency and high-end dresses shop. Was writing about finance, traveling and fashion.
  • Zenith Investment 中时投资有限公司
    Business Development Manager
    Zenith Investment 中时投资有限公司 Aug 2015 - Aug 2016
    Shanghai City, China
    • Promotion: Raised customer awareness of company’s investment products by promoting in social media, forming cooperative relations with various companies, frequently attending high-level events. • Events: Organized activities for potential clients, such as wine-tasting, business dinner, art auction, etc. • Sales: Identified needs and requirements of individuals to provide professional financial planning. • Training and hiring: Provided training for sales team in Chinese… Show more • Promotion: Raised customer awareness of company’s investment products by promoting in social media, forming cooperative relations with various companies, frequently attending high-level events. • Events: Organized activities for potential clients, such as wine-tasting, business dinner, art auction, etc. • Sales: Identified needs and requirements of individuals to provide professional financial planning. • Training and hiring: Provided training for sales team in Chinese. Interviewed potential employees and helped HR with job fairs in Shanghai. Collaborated with recruiting agencies to hire interns from abroad. Show less
  • Self-Employed
    Project Manager
    Self-Employed Sep 2012 - Aug 2015
    Beijing City, China And Shanghai, China
    - Ran Online Shop in vk.com (Russia`s No.1 social media platform) - Exported winter clothing and shoes from China to Russia. - Negotiated pricing with suppliers, sourced clients, organized delivery of products and made quality control. - Arranged promotions in order to attract new customers, prepared advertising materials. Total revenue accounted to 100 thousand RMB per season.
  • Self-Employed
    English Tutor
    Self-Employed Sep 2008 - Aug 2013
    Novosibirsk, Russia
    Taught English as a second language. Developed communication skills of the students.
  • Sas-Cement Novosibirsk, Ltd.
    Marketing Research Specialist
    Sas-Cement Novosibirsk, Ltd. Nov 2014 - Jan 2015
    Shanghai City, China
    - Conducted marketing research on wood imports in China based on a thesis submitted at Fudan University "An Analysis of China-Russian Wood Trade: In Perspective of Competitiveness". - Prepared a marketing analysis of fruit and vegetable market in China, examined the overview of the market, prices and potential suppliers.
  • St Import Export Ltd
    Regional Manager
    St Import Export Ltd Jan 2014 - Dec 2014
    Shanghai City, China
    - Worked with stakeholders to obtain project deliverables, managed linkages between teams ensuring timely project delivery within budget, KPI`s. Sold two containers of Vodka Rodnik and established long-term cooperation for wood trade with three Chinese companies. -  Was responsible for conducting primary and secondary market research including competitors review, industry analysis, trends and customer insights to simplify decision-making and improve clients` branding/marketing… Show more - Worked with stakeholders to obtain project deliverables, managed linkages between teams ensuring timely project delivery within budget, KPI`s. Sold two containers of Vodka Rodnik and established long-term cooperation for wood trade with three Chinese companies. -  Was responsible for conducting primary and secondary market research including competitors review, industry analysis, trends and customer insights to simplify decision-making and improve clients` branding/marketing strategy. Prepared printing materials, brochures, presentations and description of the products in Russian, English and Chinese. -  Was in charge of writing job descriptions, participated in staff hiring and managing relationships. -  Managed participation in “The 13th Shanghai International Wine and Spirits Exhibition 2014”. Show less
  • A-3 Group
    Representative, Interpreter (Russian-Chinese)
    A-3 Group Sep 2013 - Dec 2013
    Shanghai City, China
    - Gathered and analyzed data and feedback from potential suppliers of electronic meters and door operators in China. -  Organized a business trip for Russian delegation to Shanghai, offered guidance at exhibitions, interpreted negotiations, arranged meetings with suppliers and audited factories.
  • Sas-Cement Novosibirsk, Ltd.
    Account Manager
    Sas-Cement Novosibirsk, Ltd. Sep 2012 - Aug 2013
    Novosibirsk, Russia
    - Supervised and managed export of building materials from China to Russia. Prepared contracts and communicated with suppliers and customers. -  Was responsible for quality control, management of national and international logistics.
  • Institute Of Economics And Industrial Engineering
    Translator
    Institute Of Economics And Industrial Engineering Aug 2012 - Sep 2012
    Novosibirsk, Russia
    Translation of documents (Russian-English) regarding economic topics.
  • Sas-Cement Novosibirsk Ltd
    Sales Manager’S Assistant
    Sas-Cement Novosibirsk Ltd Sep 2011 - Aug 2012
    Novosibirsk, Russia
    - Ordering office supplies and stationery, preparation, negotiation and validation of contracts, drafting internal memos schedule appointments. - Handling business correspondence, distributing office communiqués. Answer messages and transferring calls. - Performing administrative functions for operations team. Reporting to administrative or sales manager. Coordinating with team leaders and arranging meetings.
  • Institute Of Economics And Industrial Engineering
    Translator
    Institute Of Economics And Industrial Engineering Mar 2012 - Apr 2012
    Novosibirsk, Russia
    Translation of documents (Russian-English) regarding engineering topics.

Ekaterina Gorbacheva Skills

Intercultural Communication Foreign Languages International Sales Economic Research Financial Accounting Business Tax Planning Project Management Sales Management Market Analysis Tax Accounting Public Management Marketing Business Strategy Management Project Accounting Business Development Event Management Business Planning Microsoft Office Seo Ruby On Rails Ruby Sql Postgresql Mvp Web Development Web Design Jscript Wechat Mini Program Wechat Mini Program Development Wxml Cascading Style Sheets Bootstrap Github Trello Teamwork Product Management Css Html5

Ekaterina Gorbacheva Education Details

Frequently Asked Questions about Ekaterina Gorbacheva

What company does Ekaterina Gorbacheva work for?

Ekaterina Gorbacheva works for Flowwow

What is Ekaterina Gorbacheva's role at the current company?

Ekaterina Gorbacheva's current role is Global Expansion Director.

What schools did Ekaterina Gorbacheva attend?

Ekaterina Gorbacheva attended Fudan University, Le Wagon, Novosibirsk State University, Gymnasium №10, Novosibirsk, Russia, Transformation Academy, Transformation Academy, Yale University.

What are some of Ekaterina Gorbacheva's interests?

Ekaterina Gorbacheva has interest in Disney, 80's And 90's, Adriano Celentano, Scent Of A Woman, Community, Robert Kiyosaki, Karstaway, Arts And Entertainment, Kempinski Hotel Ishtar Dead Sea, Twister.

What skills is Ekaterina Gorbacheva known for?

Ekaterina Gorbacheva has skills like Intercultural Communication, Foreign Languages, International Sales, Economic Research, Financial Accounting, Business Tax Planning, Project Management, Sales Management, Market Analysis, Tax Accounting, Public Management, Marketing.

Who are Ekaterina Gorbacheva's colleagues?

Ekaterina Gorbacheva's colleagues are Flowwow Marketplace, Elena Baikova, Irina Tatarinova, Artem Rodin, Julia Kot, Vsevolod Samsonov, Mikhail Mikhailov.

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