As professional Product Owner and Marketing Specialist with international experience, worked both with corporates, startups and individual clients in Russia, China, US and Europe.
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Global Expansion DirectorFlowwowMadrid, Es -
Business Coach And Marketing ExpertKatya Go Coaching Nov 2021 - PresentTbilisi, GeorgiaAs a coach and marketing specialist, I am consulting professionals to revise their marketing strategy in US, Europe and China in order to raise sales and improve user experience.Achievements:- Created courses about effective communication, launched them and successfully sold to over a 100 clients.- Created marketing strategy, conducted tests and found proven funnels for onboarding clients and growing social media channels.- Consulted over 50 people to improve their funnels… Show more As a coach and marketing specialist, I am consulting professionals to revise their marketing strategy in US, Europe and China in order to raise sales and improve user experience.Achievements:- Created courses about effective communication, launched them and successfully sold to over a 100 clients.- Created marketing strategy, conducted tests and found proven funnels for onboarding clients and growing social media channels.- Consulted over 50 people to improve their funnels, user experience, marketing strategy and tech development. - Created online products, set up landing pages, automated the funnels, hired a team to setup chatbots, ads and analytics to create the onboarding clients process smooth and simple.- Grew personal Instagram to 30k followers organically in the niche of building relationships to test my own marketing skills. Show less
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Co-Founder & CpoSpare Leash Ltd Sep 2018 - Nov 2021Shanghai City, ChinaAs a Co-Founder and CPO (Chief Product Owner), joined SL while it was going through the program in China Accelerator. At that point company was operating in Excel sheet and a landing page. Within 2 months, gathered the team and developed first MVP of the pet sitting platform. During the next 3 years automated all the process within a company (onboarding clients, pet sitters, accounting, analytics, marketing). Was responsible for motivation, hiring and firing. Responsibilities:-… Show more As a Co-Founder and CPO (Chief Product Owner), joined SL while it was going through the program in China Accelerator. At that point company was operating in Excel sheet and a landing page. Within 2 months, gathered the team and developed first MVP of the pet sitting platform. During the next 3 years automated all the process within a company (onboarding clients, pet sitters, accounting, analytics, marketing). Was responsible for motivation, hiring and firing. Responsibilities:- Development of the website, WeChat application, store for pet products- Responsible for each release, prioritizing the tasks in the backlog, budgeting and leading the team in Agile Scrum and sprints methods.- Market analysis, creating and validation of the hypothesis to improve the product (HADI, RICE), search of the new features to improve user experience and ensure safety.- Development of the roadmap which matches the marketing strategy of the company to meet the set KPIs.- Development of the interface and functions of the main platform and landing pages, tests for UX experiments, realization of UI.- Was solving the operational issues and automating the processes within the company: lead generation, notifications, booking process, payments, customer support, hiring of pet sitter, accounting, reviews, etc.- Created the customized analytics and professional dashboards for the internal team to manage to make the process easier for users and the team. - Hiring, training and managing the tech team. Achievements:- Hired a new team and launched first fully-functional MVP within 2 months. - Developed the platform, application and the store.- Expanded the company to Chinese market, changed focus from expats to Chinese customers.- Optimized the tech budget and was able to work with limited budget.- Automated all the processes in the company so in case of crises just 2 people can take care of the entire product as it happened during COVID. Show less -
Web Developer And FounderDogether Apr 2018 - May 2021Shanghai City, ChinaDOGether is a pet adoption platform in China dedicated to help stray animals find homes. DOGether help to connect individual rescuers and shelters with potential adopters. DOGether was created with a mission to help pets find a home while leveraging the most used platfrom within China. DOGether is a mini program in wechat and website.
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Growth Hacker And Full-Stack DeveloperInnoleaps Aug 2018 - Sep 2018Shanghai City, ChinaWas working for Innoleaps corporate accelerator on project basis for 5 weeks. Joined the team from Friesland Campina to validate the idea for mothers` platform in China. Built website and WeChat mini program, provided analysis of analytics and different experiments which were hold every week during the project. Idea was validated well and project received the investments after the end of those 5 weeks. -
Marketing Communications SpecialistEspressif Systems May 2018 - Jul 2018Shanghai City, ChinaProject management: IoT College, responsible for developing tutorials with different departments in the company in order to attract new developers to use ESP32 and ESP8266.Marketing: Preparing marketing materials for HR department, such as ppt and promotional videos of the applications.Testing: Test examples created by developers in the company, verify wether ReadMe is understandable for developers who are not familiar with the product. -
Copywriter & ResearcherQd Investment Limited Jun 2017 - Nov 2017Shanghai City, ChinaWas responsible for several blogs in WeChat and Weibo Conducted research of potentially viral topics in order to grow the audiences. Lead three clients: investment company, tourism agency and high-end dresses shop. Was writing about finance, traveling and fashion.
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Business Development ManagerZenith Investment 中时投资有限公司 Aug 2015 - Aug 2016Shanghai City, China• Promotion: Raised customer awareness of company’s investment products by promoting in social media, forming cooperative relations with various companies, frequently attending high-level events. • Events: Organized activities for potential clients, such as wine-tasting, business dinner, art auction, etc. • Sales: Identified needs and requirements of individuals to provide professional financial planning. • Training and hiring: Provided training for sales team in Chinese… Show more • Promotion: Raised customer awareness of company’s investment products by promoting in social media, forming cooperative relations with various companies, frequently attending high-level events. • Events: Organized activities for potential clients, such as wine-tasting, business dinner, art auction, etc. • Sales: Identified needs and requirements of individuals to provide professional financial planning. • Training and hiring: Provided training for sales team in Chinese. Interviewed potential employees and helped HR with job fairs in Shanghai. Collaborated with recruiting agencies to hire interns from abroad. Show less
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Project ManagerSelf-Employed Sep 2012 - Aug 2015Beijing City, China And Shanghai, China- Ran Online Shop in vk.com (Russia`s No.1 social media platform) - Exported winter clothing and shoes from China to Russia. - Negotiated pricing with suppliers, sourced clients, organized delivery of products and made quality control. - Arranged promotions in order to attract new customers, prepared advertising materials. Total revenue accounted to 100 thousand RMB per season.
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English TutorSelf-Employed Sep 2008 - Aug 2013Novosibirsk, RussiaTaught English as a second language. Developed communication skills of the students.
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Marketing Research SpecialistSas-Cement Novosibirsk, Ltd. Nov 2014 - Jan 2015Shanghai City, China- Conducted marketing research on wood imports in China based on a thesis submitted at Fudan University "An Analysis of China-Russian Wood Trade: In Perspective of Competitiveness". - Prepared a marketing analysis of fruit and vegetable market in China, examined the overview of the market, prices and potential suppliers.
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Regional ManagerSt Import Export Ltd Jan 2014 - Dec 2014Shanghai City, China- Worked with stakeholders to obtain project deliverables, managed linkages between teams ensuring timely project delivery within budget, KPI`s. Sold two containers of Vodka Rodnik and established long-term cooperation for wood trade with three Chinese companies. - Was responsible for conducting primary and secondary market research including competitors review, industry analysis, trends and customer insights to simplify decision-making and improve clients` branding/marketing… Show more - Worked with stakeholders to obtain project deliverables, managed linkages between teams ensuring timely project delivery within budget, KPI`s. Sold two containers of Vodka Rodnik and established long-term cooperation for wood trade with three Chinese companies. - Was responsible for conducting primary and secondary market research including competitors review, industry analysis, trends and customer insights to simplify decision-making and improve clients` branding/marketing strategy. Prepared printing materials, brochures, presentations and description of the products in Russian, English and Chinese. - Was in charge of writing job descriptions, participated in staff hiring and managing relationships. - Managed participation in “The 13th Shanghai International Wine and Spirits Exhibition 2014”. Show less
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Representative, Interpreter (Russian-Chinese)A-3 Group Sep 2013 - Dec 2013Shanghai City, China- Gathered and analyzed data and feedback from potential suppliers of electronic meters and door operators in China. - Organized a business trip for Russian delegation to Shanghai, offered guidance at exhibitions, interpreted negotiations, arranged meetings with suppliers and audited factories.
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Account ManagerSas-Cement Novosibirsk, Ltd. Sep 2012 - Aug 2013Novosibirsk, Russia- Supervised and managed export of building materials from China to Russia. Prepared contracts and communicated with suppliers and customers. - Was responsible for quality control, management of national and international logistics.
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TranslatorInstitute Of Economics And Industrial Engineering Aug 2012 - Sep 2012Novosibirsk, RussiaTranslation of documents (Russian-English) regarding economic topics.
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Sales Manager’S AssistantSas-Cement Novosibirsk Ltd Sep 2011 - Aug 2012Novosibirsk, Russia- Ordering office supplies and stationery, preparation, negotiation and validation of contracts, drafting internal memos schedule appointments. - Handling business correspondence, distributing office communiqués. Answer messages and transferring calls. - Performing administrative functions for operations team. Reporting to administrative or sales manager. Coordinating with team leaders and arranging meetings.
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TranslatorInstitute Of Economics And Industrial Engineering Mar 2012 - Apr 2012Novosibirsk, RussiaTranslation of documents (Russian-English) regarding engineering topics.
Ekaterina Gorbacheva Skills
Ekaterina Gorbacheva Education Details
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Fudan UniversityGpa 3.4/4 -
Novosibirsk State University4.4/5 -
Gymnasium №10, Novosibirsk, Russia4.92/5
Frequently Asked Questions about Ekaterina Gorbacheva
What company does Ekaterina Gorbacheva work for?
Ekaterina Gorbacheva works for Flowwow
What is Ekaterina Gorbacheva's role at the current company?
Ekaterina Gorbacheva's current role is Global Expansion Director.
What schools did Ekaterina Gorbacheva attend?
Ekaterina Gorbacheva attended Fudan University, Le Wagon, Novosibirsk State University, Gymnasium №10, Novosibirsk, Russia, Transformation Academy, Transformation Academy, Yale University.
What are some of Ekaterina Gorbacheva's interests?
Ekaterina Gorbacheva has interest in Disney, 80's And 90's, Adriano Celentano, Scent Of A Woman, Community, Robert Kiyosaki, Karstaway, Arts And Entertainment, Kempinski Hotel Ishtar Dead Sea, Twister.
What skills is Ekaterina Gorbacheva known for?
Ekaterina Gorbacheva has skills like Intercultural Communication, Foreign Languages, International Sales, Economic Research, Financial Accounting, Business Tax Planning, Project Management, Sales Management, Market Analysis, Tax Accounting, Public Management, Marketing.
Who are Ekaterina Gorbacheva's colleagues?
Ekaterina Gorbacheva's colleagues are Flowwow Marketplace, Elena Baikova, Irina Tatarinova, Artem Rodin, Julia Kot, Vsevolod Samsonov, Mikhail Mikhailov.
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