I am a certified brand manager and entrepreneur with over 7 years of experience in brand management, activation marketing, and event management within the CPG/FMCG sector. I've led major initiatives, including the largest rejuvenation of Jordan's leading tobacco brand, and co-founded a successful smart control solutions business.My core strengths lie in brand strategy, new product development, and consumer engagement, with a proven track record of driving revenue growth and expanding market share.