Leading Product Marketing for Memberships and Subscriptions at DoorDash, namely DashPass.

Mentor to Antler's global portfolio of startups across 6 continents in areas of product marketing, product growth, and customer lifecycle.

Helping people find comfort through the power of fragrance.

• Promoted from Director of Product Marketing to oversee both Product Marketing and Customer Lifecycle in Feb 2021• Built and scaled Product Marketing and Lifecycle Marketing functions from ground up to a team of 8 focused on driving product-market fit across the product and customer journey, helping company grow ARR $XXMM to $XXXMM (almost 3x), and $XXXMM to $X.XB in gross merchandise volume.• Led promo strategy that led to two of the three highest new customer growth months in company history• Led first customer segmentation exercise as well as repositioning that drove a 13% incremental lift in new signups• Drove adoption and awareness across six product areas by developing cross-functional, integrated go-to-market strategies across distinct customer segments• Developed and brought to market company’s first ever revenue expansion product• Handpicked by CEO to be part of select group of company leadership to help drive multi-quarter effort to redefine company mission, vision, values, and culture after change in executive leadership

Built out and leading the Product Marketing function to strategically partner with the Product, CX, and Marketing orgs to bring to market products and campaigns with positioning and messaging that helps our users unlock business growth and entrepreneurial success in the knowledge economy.

(Second stint with the team)• Define the strategy for a newly formed Lifecycle Marketing team, from team objective to individual focus areas and key results• Increase feature adoption and satisfaction for low-funnel products and features (e.g. Price Alerts, Loyalty program)• Partner with Product, Data Science/Analytics, and Loyalty to define high value consumer behaviors• Drive experimentation roadmap for Lifecycle Marketing journeys, including net new innovations and ongoing optimizations

• Brought to market Lyft Rentals, a net new business line for riders in effort to expand Lyft's vision to reduce dependency on car ownership• Defined product positioning and value props, target audience, and informed product and retail experience based on consumer insights and user behavioral analysis• Partnered closely with Product, Operations, Design, Insights and UX Research to help understand and define the customer journey and deliver relevant, timely, and engaging marketing campaigns that ladder up to the Lyft brand vision and generate product awareness and adoption• Helped define product and brand fit for Lyft in existing and potential future international markets

• Built and tested net new lifecycle marketing plans for drivers to better retain and nurture into more valuable lifecycle stages based on customer insights and driver behavioral analysis• Developed Lyft’s first behavioral segmentation of drivers to inform lifecycle marketing strategy• Partnered with Product and Engineering teams to scope and resource the necessary marketing tools and technology to power more robust lifecycle marketing efforts

• Defined, strategized and brought to market customer journey/lifecycle marketing efforts to optimize for revenue and engagement, and to reduce churn across owned marketing channels• Partnered cross-functionally with Operations, Data Science, Product/Engineering, and Design teams to drive growth via innovation and optimization through personalization, targeting, and net new marketing campaigns across the customer lifecycle• Strategized and executed on new retention and cross-vertical opportunities across various customer segments and lifecycle phases

• Defined, strategized and brought to market customer journey/lifecycle marketing efforts to optimize for revenue and engagement, and to reduce churn across owned marketing channels• Partnered cross-functionally with Operations, Data Science, Product/Engineering, and Design teams to drive growth via innovation and optimization through personalization, targeting, and net new marketing campaigns across the customer lifecycle• Strategized and executed on new retention and cross-vertical opportunities across various customer segments and lifecycle phases

• Led digital acquisition strategy across paid social, CRM, and brand management• Strategized and executed on relevant brand strategies in accordance with target audience and retail calendar, with a focus ondriving growth through user-generated content• Expanded and refined product offering into a monthly subscription, and identified opportunities to sell through surplus inventorythrough incremental sales channels

• Supported growth and profitability of SurveyMonkey’s B2B Solutions (SurveyMonkey for Business)• Managed growth and operations for SurveyMonkey Contribute -- a charity partner network resulting in over $7M in donations (100+ charities globally)• Scoped and analyzed business impact and development of new product features and optimizations (e.g. Automated response quality detection, real-time and cost-effective respondent sourcing through media partnerships)

• Led A/B testing strategy in effort to optimize for revenue, engagement, and overall improved site experience• Analyzed and conducted performance reports measuring Online Marketing performance, Storefront Performance, UX, and Operations• Worked cross functionally to automate QA of Apple Online Store deep-linking integration across 30+ international sites

• Led reporting, analysis, and community management for social platforms and reported on KPIs with weekly cadence for key stakeholders, led to 400% social growth year-over-year• Created and design graphics for Beats’ social channels as well as influencers and partners (e.g. Lil Wayne)