Erin Bowman's Location
Charlotte, North Carolina, United States, United States
Erin Bowman's Contact Details
Erin Bowman work email
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Erin Bowman personal email
n/a
About Erin Bowman
Seasoned Marketing and Communications champion with a strategic and creative background and extensive experience in the following areas:-Strategic Marketing Growth, MarTech Stack development, and demand generation strategies-Marketing Operations and Communications Program Development and Deployment-Product Commercialization and Revenue Growth Strategy -Customer Acquisition, Growth, and Retention Planning-Omni-Channel Campaign Development-Team and Cross-Functional Leadership
Erin Bowman Work Experience Details
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Head Of MarketingRxoCharlotte, Nc, Us -
Head Of MarketingRxo Nov 2022 - PresentCharlotte, Nc, Us -
Director, Global Digital MarketingDentsply Sirona Mar 2021 - Nov 2022Charlotte, North Carolina, UsLeads Global Digital Marketing Operations team. Define, implement and optimize marketing campaign planning and execution for demand generation to drive digital transformation across the global businessResponsible for establishing and driving global demand generation program through the digital ecosystem. -
Sr. Manager, Global Digital MarketingDentsply Sirona Sep 2019 - Mar 2021Charlotte, North Carolina, Us-Develop and lead Global Digital Marketing Operations team. Define, implement and optimize marketing campaign planning and execution programs and tools to drive digital transformation across the global business-Define best practices and standards for developing integrated, omni-channel digital marketing campaigns across multiple business lines, developing and optimizing digital content for execution across all digital channels for all global markets.-Establish KPIs and ROI metrics to define marketing campaign effectiveness to support local in-country marketing organizations.-Work with business stakeholders globally to develop and implement digital marketing and eCommerce initiatives to drive site visits and revenue.-Develop and implement lead generation and marketing analytics reporting processes-Establish and maintain global platform initiatives to support digital marketing efforts and effectiveness.
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Senior Marketing And Category Manager, North AmericaDanaher Corporation Dec 2017 - Sep 2019Washington, District Of Columbia, UsResponsible for establishing strategic commercialization plans for multi-million dollar medical device category as part of the Kavo Kerr dental platform in North America.Drives category revenue by building and executing commercial marketing strategy and program activities to support financial targets.Works cross-functionally with Sales, Product Management and Service leadership to drive growth initiatives across the business.Launched new commercially-facing website in 2019 resulting in increase in traffic and sales qualified leads.Develops and manages strategic marketing campaigns, lead generation programs and qualification, CRM management (Microsoft Dynamics) and ensuring sales alignment on performanceResponsible for developing and tracking revenue growth bridge and daily management of category goals -
Director Of MarketingLiftone Jul 2016 - Dec 2017Charlotte, Nc, UsEstablishes strategic and comprehensive Marketing and Communications plan and objectives for all marketing efforts company-wide. Responsible for developing and managing corporate website, SEO/SEM strategy, and overall digital marketing strategy across multiple platforms.Responsible for building corporate communications strategy for both internal partners and external customers; create and deploy internal change management programs and communication campaignsManages internal marketing team and external resources for all creative, campaign and program development.Responsible for building and deploying customer opportunity index and segmentation for ABM programs, targeted acquisition and growth programs to increase market share.Develops and manages Voice of Customer and Customer Satisfaction (Net Promoter Score) programsImplemented and manages Marketing Automation platform (Pardot), including campaign and workflow development, and ROI analysisDevelops competitive analysis methodology to apply to current customer engagement, communication, and sales protocols.Responsible for managing and nurturing sales funnel by deploying and supporting marketing efforts and activities to generate qualified sales leads for new and growth customers through Saleforce.com -
Senior Marketing Communications ManagerSnap One Aug 2015 - Jul 2016Charlotte, Nc, UsCreates, implements and manages strategic corporate and B2B marketing and communication initiatives that effectively describe and promote the organization’s brand awareness and marketing strategies to support its products and services to customer base-Developed and managed omni-channel campaigns to support product launches, E-commerce, customer engagement programs, and other marketing and sales initiatives.-Responsible for driving strategic direction and implementing corporate communications, dealer events, trade shows, and customer touch point strategies and budgets.-Developed and managed Dealer Advisory Board to support voice of customer through-out the company.-Drove PR strategy, including media placement and promotion, and managing communications strategy and operations process around product recalls-Ensured alignment of internal and external communications to drive messaging and consistency of communications processes and tools across all SnapAV functions, including ecommerce and other digital/non-digital platforms.-Managed large cross-functional projects within the company to ensure effective execution and communication. -
Corporate Relations ManagerSnap One Aug 2014 - Aug 2015Charlotte, Nc, UsResponsible for building and implementing organizational and corporate programs/initiatives that foster corporate culture, building top level human talent, and facilitating the establishment of a world-class organization for 5-time INC 500/5000 ranked B2B manufacturer of custom AV equipment and electronics.-Selected by company CEO/COO for newly-created position to support the goal of establishing the human capital of the organization as a critical component in accomplishing business goals by developing organizational strategies.-Identifies and researches human resources and organizational development issues; contributes information, analysis, and recommendations to organization strategic thinking and direction; establishes human resources objectives in line with organizational objectives.-Designed and rolled-out formal Employee Onboarding Program for 200+ person company.-Managed Corporate Communications platform to stream-line all organizational communication.-Responsible for researching and implementation of internal company intranet to act as informational portal for company news and information.-Facilitate and manage first online company directory.-Responsible for crafting corporate communications, including company newsletter and executive communications/presentations.-Designed and managed top-down all customer events, including trade shows, customer round-tables, and focus panel to develop and foster customer relationships and promote thought-leadership within the industry and geographical footprint.
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Marketing Communications ManagerSnap One Jan 2013 - Sep 2014Charlotte, Nc, UsResponsible for strategic planning, execution and on-going management of all marketing communications for Inc 500-ranked B2B manufacturer of custom audio/video equipment and electronics:-Plan and maintain MarComm and Editorial Calendars for all communications, advertising and PR functions to support overall marketing communications strategy.-Responsible for identifying key product launches and coordinating cross-functional marketing campaigns to support company brand initiatives, including management of marketing budgets.-Collaborate with Creative team to develop online and print ads; manage annual advertising budget and media buying for B2B and B2C advertising campaigns.-Engage and maintain industry trade relationships to promote company and products through editorial features and product reviews, including producing press releases and identifying editorial opportunities.-Manage creation and execution of all consumer-facing product sales literature.-Responsible for list build and content for weekly customer e-newsletter to 20K+ recipients that averages 40% open rate and 10% CTR per week.-Manage six-figure trade show budgets; responsible for planning and execution of all show functions.-Developed and executed company social media strategy; responsible for content creation and management of company social media sites to promote company culture and product announcements.-Craft and distribute internal corporate communications as necessary.
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Marketing ManagerSnap One Jan 2008 - Jan 2013Charlotte, Nc, Us-Managed in-house print and design team to support Product Development, Sales, and Marketing initiatives for all marketing and sales support.-Managed cohesive brand loyalty and rewards program with $1.2M budget; managed operational plan, creative design and implementation of 14 month program to over 1000 customers that resulted in 126% sales increase to $7.2M in category sales in calendar year-Responsible for internal communications, as well as Public Relations and Advertising efforts; managed third-party PR vendor to produce relevant press releases and editorial opportunities for press coverage, responsible for maintaining advertising budget and editorial calendar.-Trade show planning and event management with six-figure operating budgets-Managed various marketing programs including acquisition, direct mail, and customer loyalty program-Responsible for managing various marketing budgets and vendor management.
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Store Operations CoordinatorFriedman'S Inc. Sep 2004 - Oct 2007-Acted as corporate liaison for field of 830 national retail stores-Created and managed distribution of corporate communications, monthly marketing materials and Plan-o-Grams for store organization-Managed team of Customer Service Representatives for escalated store issues-Provided operational support for field team of District Managers and Regional Vice Presidents
Erin Bowman Skills
Marketing Communications
Public Relations
Event Management
Trade Show Production
Direct Mail
Print Management
Vendor Management
Marketing
Management
Sales
Product Launch
Trade Shows
Advertising
B2b
New Business Development
Marketing Strategy
Competitive Analysis
Social Media
Press Releases
Account Management
Cross Functional Team Leadership
Strategic Planning
Crm
Product Marketing
Product Development
Marketing Automation
Pardot
Salesforce
Digital Marketing
Microsoft Dynamics Crm
Erin Bowman Education Details
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Radford UniversityCommunications With Concentration In Public Relations
Frequently Asked Questions about Erin Bowman
What company does Erin Bowman work for?
Erin Bowman works for Rxo
What is Erin Bowman's role at the current company?
Erin Bowman's current role is Head of Marketing.
What is Erin Bowman's email address?
Erin Bowman's email address is er****@****pav.com
What schools did Erin Bowman attend?
Erin Bowman attended Radford University.
What skills is Erin Bowman known for?
Erin Bowman has skills like Marketing Communications, Public Relations, Event Management, Trade Show Production, Direct Mail, Print Management, Vendor Management, Marketing, Management, Sales, Product Launch, Trade Shows.
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