Accomplished Merchandising with over 20 years of industry experience, leading innovative strategies across fashion and retail. Erin’s career began as a Nordstrom buyer, it was with Nordstrom that Erin discovered her passion for enhancing the customer experience, through empathy and an in-depth understanding of the customer’s point of view.Erin was recruited by Nike Inc. to lead an Outlet division for Men’s, Women’s and Kid’s Apparel and Accessories. She was quickly promoted to direct Men’s Apparel Merchandising for the Asia Pacific / China region. More recently, she drove significant growth in women’s apparel, optimizing product lines and achieving exceptional GM% as the Global Women’s Merchandising Director. In these roles, Erin remained consumer-centric, leading insight strategy and product creation to enhance the overall customer experience through superior products.In 2018, Erin co-founded See ROSE Go, a plus-size fashion brand with an ethos in intentional design, innovation and mindful sustainability. Leading merchandising strategy, omni-channel distribution, and business development. Erin also successfully secured VC funding (with a new born at home.) In 2021, See ROSE Go received an honorable mention in Fast Company’s Innovation by Design Awards for the proprietary tech/lifestyle fabric, CoolROSE™. In 2023 Erin received a U.S. Patent for this fabric. CoolROSE™ was invented as a direct response to issues women deal with but seldom speak about - body heat, sweat and pilling from friction between body parts.Erin and See ROSE Go have been recognized by Forbes, CBS Money and WWD for challenging industry norms. She was recently featured with her Co-Founder, Yi Zhou, in Authority Magazine as female disruptors shaking up their industry. It is the See ROSE Go mission to see women embrace their power and “go”. To Erin, style isn’t just how a woman looks, it is how she moves, feels and the impact she makes while wearing See ROSE Go.