Eileen C. Kellgren Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina, United States

Implement early-month-on-book and engagement strategies to drive incremental profitable spend for retail card partners.

Charlotte, North Carolina Area

Responsible for strategy development and execution of lifecycle marketing initiatives driving brand awareness, card engagement and world sales while reducing attrition across the Gap Inc. portfolio of brands.Deliver on over $8B in world sales for Gap, Inc. co-brand portfolio, on target in-year 2020. Partner with client Loyalty & Payments lifecycle team to.

Charlotte, North Carolina Area

Develop and manage Lifecycle marketing strategies for Belk Retail Private Label credit card. Efforts include early-month-on-book, loyalty and retention campaigns with an emphasis on balance building and sustaining active customer base. Exceeding goal-to-date by 14%. Design and execute acquisition marketing campaigns to non-cardholders utilizing targeting.

Charlotte, North Carolina Area

Vice President, Core Direct MailManaged the strategy development and execution of monthly DM campaign to Core customers with an emphasis on driving a 20% lift in sustainable net response rates. Partnered with various lines of business to analyze, execute and measure profitable campaigns. Leveraged best practices across channels to leverage learnings adding.

Phoenix, Arizona Area

Director, E-Commerce Partnership Group - Consumer & Small BusinessEvaluated current and prospective Internet partnerships as acquisition and retention channels. Devised $2MM online media plan with the objective of capturing e-addresses, cross-selling in and out-of-region products, and leveraging partner e-databases to develop and grow Qwest’s eCommerce.

Phoenix, Arizona Area

Assistant Vice President, Business Card Partnership Responsible for crafting and managing Partnership acquisition strategies for First USA’s Business Card credit card division. Partnership segment includes Co-Brand, Affinity and FI Groups. Portfolio totals 400,000 accounts and 1 billion dollars in outstandings. Assistant Vice President, Partnership.

Stamford, CT

Product Manager, Professional DivisionProfessional brands included 17-product RUSK specialty line and 32-product Jheri Redding line in addition to Revlon, Vidal Sassoon, Grand Champion, Riva, and Avanti styling appliance lines. Successfully launched new Babyliss and Revlon appliance lines Q1 and Q2 1995.Responsible for managing $2m annually, allocating.

Norwalk, CT

Account ManagerCoordinated promotional efforts between marketing group, art directors, copywriters, and support staff to complete product-specific and monthly direct marketing campaignsInitiated 40-50 projects weekly and achieved successful completion including regulatory approval

Stamford, CT

Account ExecutiveIndependently managed projects for Kraft GF, PepsiCo & Country Home Baker's accounts.Executed creative aspects for P.O.S. materials, premiums and tie-in negotiations.Implemented all phases of production, including print buying, photography, cost tracking & billing

Mba, Marketing

Activities and Societies: RSM Alumni Association EMDS International

Ba, Psychology

Honor's Thesis - Color and Pattern Preference: Effects of gender and implications for advertising. Publications: Article; Journal of.

Exchange Student, English Literature