Tasked to drive significant growth and expansion in the Candy category for Perfetti Van Melle with robust NPD portfolio development and brand building to command market share gain.

Reporting to the Marketing Director, I lead the brand strategy, development and execution end to end (ATL/BTL) for all Gum brands (5 brands) at Perfetti Van Melle (3rd largest Confectionery company globally). Responsible for budget management and P&L delivery. My role requires building world class brand campaigns and communication toolkit as well as coordinating a team of agencies (creative, esperiential, research, media and digital) to develop consumer centric assets and campaigns for brands efficiently and impactfully.

Trusted with the task of transforming the Lucozade brand (No 1 Energy drink in Nigeria and UK) following a successful stint on Ribena, Responsible for end to end brand strategy, development and execution projects. Scope covering Campaign development, ATL, Media comms, BTL, Innovation, Research, Digital Marketing, Consumer Insights, Full Budget and P&L responsibilities, RTM.

Promoted to Senior Brand Manager with broader Marketing (Ribena) and Commercial (Business) responsibility to include leadership of new businesses for Suntory Beverage and Food Nigeria. Fuller responsibility for brand strategy, assets preservation, channel management and brand growth.

My role involves leading the strategic category growth plans for the Juices Category within GSK Consumer business, directly managing brand Ribena and spear-heading aggressive innovation offerings within the business. This NPI launch opportunities include extensions, variants, formats launches and new brand introductions.RIBENA is a Superbrand with strong global footprint and rich equity in Nigeria and Africa. A major player in the Fruit Juices Category, RIBENA enriches lives with the richness and goodness of Vitamin C and other essential vitamins. My role covers strategy development, innovation, above-the-line marketing comms, through-the-line channel strategy, and below-the-line activations, pricing strategy and long-term brand landscape management.

Managed consulting projects as a Freelance Independent Marketing Expert covering Product Launch; Route-To-Market strategy; Communications; and Channel/Distribution strategy for SME companies.

- Team strategist, driver and presenter – HULT Consulting Action Project for Hi-Builds Coating (HBC) Ltd, a medium size player in the highly competitive Indian Paints Industry with a growth and innovation challenge; recommended a $212 million solution implementable within 5 years- Team leader, presenter and strategist – 2013 HULT Prize competition (www.hultprize.org) as a part of the Clinton Global Case Challenge to end the global food crisis by 2018 - Team leader for a number of mini-projects involving multi-cultural groups - HULT Consulting Club member, Dubai - HULT Ambassador and volunteer events coordinator

Responsibilities - Developed and executed brand equity building strategies for brand growth and market share gains - Prepared and developed of annual and bi-annual marketing plans - Developed of 5-year marketing plans, forecast and strategies for brand direction - Managed and planned marketing communications (production of advertising creative materials e.g. Outdoor, TV and Radio) - Managed and coordinated marketing agencies (communication, event, media, PR etc) to deliver value - Handled campaign planning and execution for brand profitability - Managed sponsorship properties and events that grew brand affinity and TOMA that are leveraged for acquisition, retention and loyalty building. - Performed competitor and market analysis (activities, initiatives, trends, promotions etc) - Developed rollout plans and route to market (RTM) strategies for all brand initiatives - Developed consumer and trade (retail, wholesale) promotions that stimulated sales, product usage, and consumer acquisition - Planned and executed brand visibility campaigns across all mediums (traditional and digital) - Managed internal and external cross functional teams on projects (supply chain, research & development, sales, project managers) to deliver value to brand and business - Performed consumer insight generation - Handled new product development (PLM process management inclusive) - Handled pricing and value chain analysis - Performed market and consumer research

• Brand Strategy Development• Market Research • Integrated Campaign Development – ATL/BTL• Product Launch• Competitive analysis• Consumer Insight Generation• Budgeting • S&OP Forecasting

- Serviced a corporate client base of average net worth N100 million, mainly construction, I.T, investment and facility services - Built strong clients relations and provided proactive consumer solutions, growing client base by 20%- Developed reporting templates that simplified and ensured better reporting of vendors and client accounts- Reduced complexities associated with reconciliation of client accounts- Handled PR initiatives, ensuring better representation between the client and Bank- Planned and executed loyalty programs targeted at retaining valued clients - Provided tax advisory services that enabled easy application of, and compliance with tax regulations in relation to client accounts and investment decisions- Recommended and co-implemented cost saving measures that impacted department costs, increasing department's savings by over 20%

- Preparation of Management Reports (Monthly) - Liaising with external auditors on financial and tax issues - Preparing and updating of the Fixed Assets Register, including amortization accounting - Preparing suppliers/creditors Statement of Accounts and invoices - Preparation of Outsourced Staff Salaries and Invoicing - Staff pensions accounting, scheduling, remittance, complaint resolution and interface with PFAs and PACs - Tax issues as delegated by Chief Accountant - Other duties as may be assigned by Head, Accounts & Controls

Worked in Inter-company Unit handling inter-company transaction processing, reporting and reconciliations. Helped in significantly reducing inter-company imbalances.