I've collaborated with Competera in Turkey, a company offering a comprehensive solution that caters to various pricing requirements across different retail formats, including online, offline, omnichannel, as well as mono- or multi-brand retail.

I held the position of overseeing both domestic and international sales operations. Under my leadership, a team of 44 individuals, including 8 direct reports, worked diligently. I'd reported to GM.Over a span of two years, we achieved remarkable growth of 150%.I have also achieved the following milestones:;*To enhance collaboration and cooperation within the sales team, I implemented a transition from a geographical structure to a matrix structure for the sales organization. This restructuring allowed for a comprehensive geographic distribution, customer-focused sales approach, and expanded product range within the Sales Business Model.*In order to revitalize dormant markets, I established new distributorships in KKTC, Georgia, and Iraq, which fell under my responsibility. This ensured Hafele's presence in these regions, which had been inactive for a considerable period.* Additionally, I spearheaded the development of an in-house CRM program, leveraging our internal resources. This initiative aimed to improve customer relationship management and streamline sales processes.* To enhance performance evaluation, I redefined the sales key performance indicators (KPIs), resulting in more effective measurement practices and increased efficiency and impact within the sales team.* Through collaboration with the human resources department, we conducted a thorough profiling of our sales team and updated their job descriptions to align with their respective roles and responsibilities.Furthermore, I successfully established a new sales channel, which significantly expanded our national market reach and penetration.

I established a previously non-existent business unit within the company. I had a team of 42 employers of which 7 were direct reports. I reported to GM.Through effective management of sales operations for processed meat products, we diversified our customer base and achieved a remarkable sales growth of 250% over a span of 5 years.Achievements:I formulated novel strategies to penetrate new markets, resulting in a notable expansion of our market presence. Through meticulous market research, I enhanced our understanding of customer needs and preferences.By skillfully managing product pricing and spearheading product development initiatives, I effectively bolstered our profitability. Furthermore, I successfully recruited and onboarded a dynamic sales team comprising professionals from diverse industries and backgrounds. I honed my human resources acumen by implementing assessment centers and employing performance evaluation methodologies.Collaborating closely with advertising and marketing agencies, I orchestrated comprehensive brand and product launch campaigns. Additionally, I spearheaded marketing endeavors including the revitalization of packaging designs to augment our market visibility.

At BBM, I engaged in project-based work as the Sales and Marketing Director within the BBM Dış Ticaret division. This branch of the company specialized in the importation of cosmetics and personal care products, which were subsequently distributed and sold within the domestic market. The annual revenue of this sector amounted to 10 million USD. Within my role, I oversaw a team of 2 managers, 12 sales representatives, and 2 logistics/import specialists, who reported directly to me.

I held the position of overseeing the Organized Trade and Horeca channels, which accounted for 51% of the total business. Within this role, I managed a team consisting of 9 direct reports and 31 indirect reports. My primary responsibilities included the preparation of the annual business plan, oversight of the sales and trade marketing budget, finalization of annual negotiations, and the closure of agreements. Additionally, I maintained partnerships with 12 key distributors throughout Turkey and managed a direct distribution network in the major cities of Istanbul, Izmir, Ankara, Bursa, Adana, and Antalya.Achievements:Achieved increased market share across all categories by implementing effective strategies. Successfully launched over 12 new product extensions in both plain and creamy yoghurt categories, as well as in the cheese category. Introduced a dedicated Local and Regional Accounts management team to centrally oversee and manage local chains in Turkey, resulting in rapid market share growth. Developed a Price Management strategy, positioning our prices at a competitive 95% index to the market leader in all categories, leading to significant market share gains within a three-month timeframe. Strategically planned and executed "Best Practice" activities in collaboration with National Chains to enhance visibility and improve consumer engagement. Implemented a robust Demand Management and Forecast Planning process to optimize production planning.

In charge of overseeing the comprehensive sales and marketing operations for four brands owned by Doğan Gazetecilik: Millyet, Radikal, Posta, and Fanatik. I had 3 direct reports and a team of 10 employers.Implemented impactful promotional campaigns that significantly boosted sales performance.Collaborated with an ATL agency to launch compelling "image communication ads" for Milliyet.Established a streamlined distribution system with Yaysat, ensuring efficient newspaper delivery based on flash news and other factors driving sales.

As the Regional Manager for the Traditional Channel in the İstanbul area, I led a team of 11 individuals. After just 6 months, I was promoted to the role of Channel Development Manager, where I assumed responsibility for the Organized Trade and Horeca Channels, which accounted for 25% of the total business. In this capacity, I oversaw a team of 4 direct reports.My primary responsibilities included developing comprehensive plans aimed at achieving brand and company objectives in terms of volume, market share, distribution, and targeted consumer communication.Achievements:The Viceroy and Pall Mall brands were successfully introduced to the Organized Trade sector, with Migros being our primary business partner. To support these brands, I oversaw Trade Marketing activities aligned with our Brand Marketing Strategies. Additionally, I coordinated the installation of 2300 Cigarette Display Units in relevant Channels.As part of my role, I managed an investment budget of 15 million USD. One of our achievements was the successful penetration of all targeted Horeca outlets and Organized Trade establishments, enhancing brand visibility in these key areas.Furthermore, I was responsible for designing, establishing, and implementing IT-based reporting tools, which were seamlessly integrated into globally utilized CRM programs.

As the responsible manager, my role encompassed the comprehensive oversight of all organized trade operations, accounting for 37% of the total business. I directly managed a team of 9 individuals and provided guidance to 51 indirect reports. My main areas of focus included achieving sales targets, implementing trade marketing strategies, and effectively managing category management tools. Additionally, I successfully conducted annual negotiations and established agreements while also overseeing quarterly and annual profitability objectives. Throughout this role, I reported directly to the Sales Director.Furthermore, I assumed an additional responsibility for the management of direct distribution, which involved optimizing routes and ensuring the profitability of sales vans. During the period between "Nov 2001" and "Apr 2002," I also served as the Trade Marketing Manager, overseeing the strategic positioning of the post.My other achievements:Danino and Danette, two product offerings imported from Poland, were successfully introduced into the market, achieving complete penetration across all Organized Trade channels. As a result of this increased market presence, Danone initiated local production of these products in 2003.In addition, the launch of Danone Dogal category resulted in the replacement of the previous "Çiftlik" brand, emphasizing the value-for-money aspect. This strategic move contributed to the expansion of market share for all yogurt categories, rising from 13% to 25%.Furthermore, Danone achieved significant vertical and horizontal growth across all product categories within the Turkish market. This demonstrated the brand's commitment to delivering high-quality dairy products to consumers.Lastly, Danone pioneered the implementation of Category Management essentials within the dairy sector, marking a noteworthy milestone as the first company to introduce this practice in Turkey.

I held a position within the Corporate Planning and Strategic Development Department of Sabancı Holding. My primary responsibility involved the preparation of comprehensive feasibility reports for both ongoing and prospective projects under the purview of Sabancı Holding. Notably, I actively participated in the Joint Venture and due diligence processes of DanoneSA and CarrefourSA, contributing to their strategic evaluation and analysis. Through my involvement in these ventures, I had the opportunity to enhance my corporate finance acumen and further develop my strategic thinking capabilities.