Eric K.H. Lee Email and Phone Number

Sensor Systems & IoT applications, Go-to-Market strategy, application development roadmap, commercialization of system solution sell, ownership of budgetary application revenue target. Development of marketing teams dedicated to Product, Application an Technical marketing. Market portfolio: smart home/building, smart TV & display, smart air-conditioning, security and surveillance systems, smart speaker, smart lighting.Nurture and develop domestic solution (in-house and ecosystem… Show more Sensor Systems & IoT applications, Go-to-Market strategy, application development roadmap, commercialization of system solution sell, ownership of budgetary application revenue target. Development of marketing teams dedicated to Product, Application an Technical marketing. Market portfolio: smart home/building, smart TV & display, smart air-conditioning, security and surveillance systems, smart speaker, smart lighting.Nurture and develop domestic solution (in-house and ecosystem partners) from proof-of-concept, prototyping, to commercialization.Successfully entered into these smart application markets for sensors: people-flow counter for smart lighting, collision avoidance and SLAM with 3D sensor for robots, human presence detection for Smart TV, sleep apnea detection, path tracking for smart home console, voice-user interface for smart glass. Achieved over EUR 50million design win for sensors in Greater China in 2024. Show less

Application marketing and business development for Infineon's intuitive sensing and power management portfolio in Power & Sensor Systems division.* Identify business and technical capability of value-add external partners to supplement Infineon's suite of sensor and power ICs* Work with application engineering team to deliver data-capturing applications in smart city and smart building use cases* Work with global HMI teams to deliver A.I.-enabled sensor-fusion technology *… Show more Application marketing and business development for Infineon's intuitive sensing and power management portfolio in Power & Sensor Systems division.* Identify business and technical capability of value-add external partners to supplement Infineon's suite of sensor and power ICs* Work with application engineering team to deliver data-capturing applications in smart city and smart building use cases* Work with global HMI teams to deliver A.I.-enabled sensor-fusion technology * Establish regional application development roadmap (S,M,L terms), justify with resource support and ROI estimation for team expansion* Relationship management with national technology leaders to develop IoT, smart city, autonomous process and control systems, and collect various data types (2D/3D image, voice, gesture) through sensors, radar, and time-of-flight module with data-training capabilities for machine learning algorithm development#smartcity #smarthome #smartbuilding #radar #sensors #intuitive #autonomous #iot #mosfet Show less

Head of Private-Label Product Marketing (2016-2017)In this role, I drove revenue and increased sales by providing strategic direction, senior leadership and technical acumen as we re-launch the private-label brand of products as new, RS Pro, in APAC. I served as vendor to define business & marketing objectives with channel partners to allocate marketing fund and collateral support, optimised e-Commerce sales by online incentive programs using mobile app, SEM and multi-media… Show more Head of Private-Label Product Marketing (2016-2017)In this role, I drove revenue and increased sales by providing strategic direction, senior leadership and technical acumen as we re-launch the private-label brand of products as new, RS Pro, in APAC. I served as vendor to define business & marketing objectives with channel partners to allocate marketing fund and collateral support, optimised e-Commerce sales by online incentive programs using mobile app, SEM and multi-media collateralsHead of Technical Marketing, APAC (2011-2016)I blended technical and business skills to grow demand across customer base in electronics, electrical and industrial automation industries by innovation. I established a regional technical marketing team of 4-6 professionals and conceptualized the go-to-market strategy that leverages our design solution in Internet of Things (IoT), Industry 4.0, 3D modeling, Robotics, and electronics design. I also formulated sales leads conversion methodologies linking our online digital tech content to e-Commerce, which contributes to over 60% of RS revenue.Selected contributions include:• Connecting engineering customers with innovative technology design through implementation of technical marketing “DesignSpark” programmes featuring digital technical product catalogue and behavioural analytics embedded in CAD design software with e-Procurement capability. This provided us with analytics and big data for inventory and business planning.• Expanding market reach for electronics manufacturers by over 30% in four years by optimizing digital marketing using social media and online technical resources.• Ensuring accurate product demand forecasts and continuous customer satisfaction by delivering sales and marketing analytics to suppliers including behavioural insights.• Developing business relationships with stakeholders in the ecosystem, leading to sustainable partnership programs that contributed to growth in the region and business development. Show less

Here, I spearheaded channel management of demand-creation incentive programs. I also led distribution management of sales funnel opportunities and design-win prospects of corporate distribution partner to ensure stock allocation and delivery. Additionally, I applied expertise in software ecosystem support through in-house software development tools and applications as well as open-source/third party platform solution. Selected contributions include:● Maximized field sales… Show more Here, I spearheaded channel management of demand-creation incentive programs. I also led distribution management of sales funnel opportunities and design-win prospects of corporate distribution partner to ensure stock allocation and delivery. Additionally, I applied expertise in software ecosystem support through in-house software development tools and applications as well as open-source/third party platform solution. Selected contributions include:● Maximized field sales capabilities by promoting solution-selling, creating and driving sales incentive programs with a strategic focus on new products and cross-selling solution in design-win projects, leading to 65% sales growth from indigenous regional design within 5 years. ● Driving for high performance from distribution partner, developed technical training and qualification-based bonus scheme, targeting sales, with an emphasis on product knowledge, tools, vertical solution, and tech resource, on top of monthly sales pipeline reviews and quarterly business reviews● Focused on 4 main segments of embedded solution: automotive, industrial, consumer, and networking, that involved semiconductor, sensors including RFID, ZigBee, Bluetooth, and embedded software (both front-end display and back-end firmware and protocol software in C, C++) Show less

• Technical marketing and pre-sales product demonstration of software build tools (compiler and debugger) over embedded platforms for mobile terminals, network equipments, motor control, and consumer products• Provided embedded software development consultation to customers for platform development including boot-up, board bring-up, RTOS, and application debugging● Formed an ecosystem of software partners, design-house, OEM and ODMs to supplement in-house CodeWarrior compilers and… Show more • Technical marketing and pre-sales product demonstration of software build tools (compiler and debugger) over embedded platforms for mobile terminals, network equipments, motor control, and consumer products• Provided embedded software development consultation to customers for platform development including boot-up, board bring-up, RTOS, and application debugging● Formed an ecosystem of software partners, design-house, OEM and ODMs to supplement in-house CodeWarrior compilers and debuggers to create an embedded development platform that enabled sales of silicon across automotive, networking and industrial applications● Articulating technical process and solution in a layman and concise manner to business leaders and customers to win business and confidence● Demonstration of new processor capability and performance by software, including open-source, RTOS,and C/C++ libraries Show less

Management consulting for IT Infrastructure, Business Solutions• Provided telecom business consulting to telecom software solution projects to provide value-added services such as mobile services middleware for content rendering over mobile networks• Engaged telecom customers for IT consulting projects and business management process improvement

Expanded the world’s first CDMA network, Hutchison Telecom Hong Kong, with new switching hardware and software platform based on subscriber growth models, and installed 2.5G IS-41C signalling software to cater for 300K users in the territory. Spearheaded Year2000 Contingency Planning and execution involving customer's mobile network equipment software and IT systems. Collaborative system planning, deployment procedure, project planning and work flow management with client to support live… Show more Expanded the world’s first CDMA network, Hutchison Telecom Hong Kong, with new switching hardware and software platform based on subscriber growth models, and installed 2.5G IS-41C signalling software to cater for 300K users in the territory. Spearheaded Year2000 Contingency Planning and execution involving customer's mobile network equipment software and IT systems. Collaborative system planning, deployment procedure, project planning and work flow management with client to support live traffic network were major tasks in this role. Show less

Software development for personal banking products deployment, primarily involving the development and modification of software programming for front-end terminals used by branch staff.

This first job involved software development for Ericsson’s mobile switching network that managed the roaming profile and service for GSM systems, and involved testing and verification processes in software development cycle.