Ekin Basaran Email & Phone Number

Austin, Texas, United States

New Haven, Connecticut, United States

United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

New Haven, Connecticut, United States

Mastercard as client

Istanbul, Turkey

Remote

• Guided design research on attitudes towards biking and sustainability in the UAE
• Performed 20+ case interviews with residents and citizens of the UAE, distilling insights for design prototyping
• Collaborated on creating an ethnographic survey on Qualtrics, gathering 300+ responses
• Managed media sweep and reviewed academic literature to establish written research report content

Abu Dhabi, United Arab Emirates

• Managed client accounts to represent brands to media, fostered brand and business reputation
• Established strategic communications across PR, digital and paid media for clients including UAE Ministry of Culture and Knowledge Development, European Commission, Abu Dhabi Art.
• Crafted account reports, press reports, sweep presentations

Abu Dhabi, United Arab Emirates

• Designed UX/UI wireframes for data entry and visualization
• Crafted UX wireframes for the NYUAD Public Website faculty pages
• Analyzed user surveys and web analytics to identify digital interactions that proved (in)effective interactions

Abu Dhabi, United Arab Emirates

• Partnered with local NGO to implement an intensive summer curriculum for talented middle and high school students in the UAE
• Supported plan and implement an intensive Engineering Design curriculum
• Designed team activities for high school students in learning engineering principles, physics, design research, and prototyping
• Retained interest and maximized receptive learning by tutoring students using instructional techniques and hands-on activities

New York, New York

• Designed direct marketing material to reinforce the brand identity and enhance the user experience
• Reached out to potential clients from around New York City, and discussed Beam’ mission on a daily basis
• Boosted Beam's customer base by presenting Beam's mission and mobile application at group meetings and workspaces across New York City
• Worked directly with the CEO, CMO, and partners including IKEA, Think Coffee and Dig Inn on partnership decisions

London, United Kingdom

• Managed market research for 67 chain and independent coffee shops within EU, US, and MENA, synthesized into industry reports
• Extracted and presented behavioral insights on consumer expectations, revised customer surveys to recover from biased questions

Abu Dhabi, United Arab Emirates

• Informed design solutions conducting field research at airport terminals
• Presented findings to Etihad executives
• Prototyped a database supported app design to reduce the miscarriage and loss of shipping documents
• Designed an augmented reality and 3D scanning software to optimize cargo pallet construction

Master Of Business Administration - Mba

Activities and Societies: Yale Center for Customer Insights Fellow (YCCI Discovery Project with Mastercard) 1st Year Leader of Marketing.

Full Cost Of Attendance Scholarship, Bachelors In Economics, Minor In Computer Engineering, Minor In Design, 3.83/4.00

Activities and Societies: Student Experience Leadership(Student Government, Orientation, First Year, Senior), Arts Center Representative.

Specialized Sales, Merchandising And Marketing Operations

Full Scholarship (1St Ranked), International Baccalaureate And Turkish Diploma From Ministry Of Education

Eyüboğlu Schools, with a coherent K - 12 educational program that considers individual differences, aim to raise multilingual, innovative.

Pre-College, Industrial And Product Design, A

Activities and Societies: Completed coursework: Foundation of Arts (A), Industrial Design (A), and Art History (no-grade course)