Crm Manager
Current- Oversee and driving MBK PLUS strategies and CX across all BU and building eco-systems as a MBK group.- Acquisition new member, retention members, activation performance and generate insights.- Maintain effective relationships with tenant partners.- Optimized marketing campaign to get high returns to make effectiveness.- Build Division Media strategy to conversion campaigns via LINE OA, Meta, Google, X, Tiktok and Programmatic Ads.- Manage external vendors and agencies to ensure timely and cost-effective delivery of marketing initiatives.- Tracking DAU/MAU and App Analytic (Customer360, Google Analytics, UTM and AppsFlyer).- Developing and implement a work plan for MBK PLUS member benefits and privileges.- Planning promotional and gamification activities both online and offline channels.- Expanding and maintaining to strong partnerships.- Proactive analyze data-driven improvements, customer insights and purchasing trends to optimize the campaign.- Planning and control marketing budget and drive cost effectiveness with relevant KPIs.- Manage crisis communications.
