Amplifying brands - from start-ups to scale-ups to legacy brands - committed to improving human health at scale.

* Brand strategy for businesses in need of clarity *I apply analysis, insight, experience and well-trained instincts to the development and execution of strategies and campaigns, across channels and across borders.

My core mission was to provide brands with strategic insight and emergent trends that inform their branding direction and communications strategy.RESEARCH• Built and launched the agency’s first segmentation database, with over 50 segments that go beyond demographics and behaviors, revealing perceptions, interests, and attitudes• Facilitated four cross-country, qualitative research projects representing Cyprus in international research projects for McCann Worldgroup.BRAND AND COMMUNICATIONS PLANNING• Project managed small- and large-scale projects of the McCann Cyprus client portfolio.Projects included:Pandemic contingency communications plans for The Bank of Cyprus, Brand identity for the German Oncology Center.BRAND BUILDING• Created a company-proprietary brand-building process/tool for brands in the making.The process included bespoke brand-building exercises of Brand Archetypes, Tone of Voice, and Key Messaging.

BRAND AND COMMUNICATIONS PLANNING• Conducted research and advised on marketing communications projects across all McCann Cyprus brandsProjects included: Coffee Island brand revitalisation, The Bank of Cyprus corporate campaign, Carlsberg local campaign brand relaunch. COLLABORATION• Facilitated weekly meetings, creative briefings, and workshops• Trained all 50 employees across seven departments on the new tools and processes of McCann Worldgroup.

• Standardised the strategy briefing process. Eliminated miscommunication and confusion across five teams by constructing singular, insightful, data-informed strategic thinking and developing focused and insightful creative briefs that guided creative approaches

Assisted with the marketing campaign for bestselling author David Walliams.Supported marketing efforts and coordinated details among multiple in-house departments.