Emily Madsen Email & Phone Number

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Salt Lake City, Utah

Responsible for corporate and enterprise-wide culture and communications including: - All Employee Survey and Action planning- Company-wide Day One experience- Employee Value Proposition (EVP) education and implementation- Community Giving

Greater Salt Lake City Area

Lead company new and enhanced product launches for two brands including: • Product feature matrix and branding • Sales via inbound phone, online and digital channels• Optimization & testing• Worked cross-functionally for multi-channel marketing

Salt Lake City, Ut

- Directed responsive marketing website project including site re-write, design and sales funnel optimization - Directed usability testing, optimization and site performance resulting in an increased site conversion - Directed efforts to launch, design and optimize companies first native mobile applications for two consumer brands. - Hired, managed and scaled full in-house creative team (design, UX, copy and video). Managing third party relationships with contractors as needed.

Greater Salt Lake City Area

• Developed brand standards and guidelines for three consumer brands• Created asset content management process for content in highly-regulated services.• Trained marketing product owners to implement and adhere to brand standards both in-house, and with third party affiliates. Including on-going audit process.

Greater Salt Lake City Area

As the Creative Director, I am the leader and design strategist of the Creative and Design teams. These efforts focus on online channels, the company website, emails, and offline branding including print ads and television commercials. I direct the strategic marketing developments, provide industry trends and insights, and lead creative brainstorming.

Salt Lake City

As the Social Media Director, I lead company efforts in all social media channels. I was responsible for providing insight in industry trends, emerging channels, and follower/fan acquisition as well as directing responses for Customer inquiries.As the company’s first Mobile Commerce Director, I lead a team that created the company’s first iPhone specific App, optimized website, and Droid App.

Greater Salt Lake City Area

As the company’s Branding/Marketing manager, I was successful at managing multiple campaigns simultaneously that garnered new customers, and attracted repeat customers.

Bs, English, Orginizational Communications

Studied, English Lit.