Emma Melton, Mba Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas, United States

Charlotte, North Carolina, United States

• Supported the Finance and Management department of the MBA program with administrative, research and academic assistance.
• Acquired and analyzed reference materials alongside proof reading and organizing research proposals for a $2 million NSF grant.

Charlotte, North Carolina, United States

• Collaborated with the Market Manager in creating social media campaigns and analyzing key performance metrics across Facebook, Instagram, Twitter, LinkedIn and TikTok.
• Facilitated weekly and month end reports utilizing Google Ads, Google Analytics and CallRail to prepare client presentations for social, SEM, display, remarketing and video initiatives.
• Engaged in account meetings with clients and our internal teams to discuss strategy improvements, content modifications and cross-functional opportunities.

Charlotte, North Carolina, United States

• As a Coordinator I developed the organic and paid social media calendar, content creation, creative storytelling copy, vendor campaigns, and built analytical reports for internal and external purposes.
• Collaborated with the travel department, creative teams and AAA business lines to optimize engagement and traffic performance of digital and traditional co-op marketing campaigns and promotions.
• Expanded into hosting virtual events and training 200+ travel agents in how to use social media effectively to represent the AAA brand’s tone of voice.
• Developed AAA Carolina’s social media accounts to measure and optimize for brand awareness, lead generation, and customer loyalty.
• Handled digital co-op marketing initiatives for travel vendors including all marketing efforts for consumer facing advertising and virtual events.

Charlotte, North Carolina Area

• As an Intern I spearheaded creating AAA Carolinas Travel first social media accounts to improve brand awareness and increase market reach.
• Research and administrative assistance with various processes, campaigns and projects for marketing, training, and travel store departments.
• Interacted with top executives, managers, and vendors regarding various job responsibilities.
• Participated in training opportunities to gain a greater understanding of the AAA business lines.

Coastal Carolina University

• A premier management consulting organization at Coastal Carolina University that presents associates with the ability to identify root organizational issues and deliver high quality solutions.Hired by for profit and.
• Enhancing the digital marketing and social media strategy for The Power of Elderberries
• Increasing brand awareness and digital presence for Creative Handling Innovations LLC

Master Of Business Administration - Mba, Marketing, Graduate

Bachelor Of Science - Bs, International Business Management & Marketing, Graduate

Activities and Societies: Alpha Xi Delta, Beta Gamma Sigma, Phi Eta Sigma, Sigma Alpha Pi