Carpool Creative (www.carpoolcreative.com) is a small agency comprised of talented and skilled creatives - designers, directors, video shooters and editors, animators, photographers, writers, sound editors, musicians - all collaborating together with the sole purpose of creating beautiful and impactful work. We specialize in large-scale campaign work, design, video, motion graphics and animation projects. - everything from case study and testimonial video series, industrials, interview-style videos, product or services web commercials, documentaries, corporate videos, training videos, compositing and special effects and everything in between.Paramount to every project we produce is STORY. Every video or motion graphics piece is far more successful, relatable, memorable, and emotionally connective when presented through story.

I lead the North America Creative team for Pearson NA Marketing. Our 42-member team is comprised of graphic designers, web designers, writers, videographers, project managers, and instructional designers — all dedicated to concepting and creating impactful and unique marketing campaigns and collateral to support North America campaign and product marketing groups.

As Director of Creative for Pearson North America, I lead a team of over 25 designers, writers, animators, videographers and project managers in the design and creation of full-funnel marketing campaigns for the North America market. We work closely with strategic marketing groups to develop creative ideas that reach across all media channels and asset families. Communicating the right message to meet campaign goals and objectives is crucial, but equally important is staying focused on connecting and resonating on a human level. We emphasize story in everything we do and strive to make every asset we create memorable and impactful.

I lead an in-house video and motion graphics team producing effective, memorable and relatable videos, animations, and motion graphics pieces for the web. I provide creative direction on all high-level projects while also shooting, editing, and animating projects myself. I'm involved in video strategy for Pearson, North America - how it is used most effectively, and what content is appropriate to tell the Pearson story.