Edward Kori Maina Email & Phone Number

A performance marketing agency covering Digital Strategy, Website Optimization, Analytics & Tracking, SEO & Content strategy for E-commerce DTC & Lead Gen brands. Clients both local & international include; Artcaffe Group, Keswick Books & Gifts, Gimor Naturals, ZO Skincare & FIGS among others.- Provided media buying expertise to Artcaffe Group in Dec 22 –.

Nairobi County, Kenya

Artcaffe Ltd is a group of companies in the FMCG group that include the restaurant branches Artcaffe Coffee & Bakery, Urban Burger & OhCha, the ceviche bar, Tapas & the gourmet food store Artcaffe Market. - Responsible for creating go-to-market campaigns & media plans to launch monthly products & offers e.g. Burger Week, Dish of Week, Cake Offers e.t.c.

Nairobi, Kenya

Anvil Group Holdings conglomerate consisting of Ngao Credit Ltd (Microfinance), Upesi Money Transfer (Remittance), Tracking Hub Ltd (Logistics), Lucent (Insurance) & Switch Link Africa (SAAS). - Responsible for all Media strategies and Executions across the various companies within the Group. Oversee partner agencies' team of Paid and Organic Media.

Nairobi, Kenya

- Oversaw the digital rollout of the Outbound Campaign, activating: India, China, Ghana, Tanzania, Philippines, Uganda, South Africa & Pakistan corridors, driving over Ksh 100M in transaction in 3 months. - Drove customer acquisition efforts using digital platforms encompassing Media buying, Search engine optimization, Social Media Marketing as well as.

Nairobi, Kenya

- Run client campaigns across the digital space including Facebook, Twitter, Instagram, Google Ads & programmatic platforms e.g. Eskimi, Opera & Transsion. - Create go-to-market Media Strategies & Media plans for roll out of client products such as Safaricom’s 500 MB, Data Deal Of The Day, Accessories Fair & ICEA Lion’s Digitrust product.- Responsible for.

Nairobi Kenya

- Tasked with running company campaigns on Facebook, Twitter, Instagram and Google Adwords. - Managed spends of over $ 10,000 every month.

- Assisting in effective and efficient cross-functional interaction within the agency to deliver client success.- Maintaining strong agency-client communication and relationship. - Pitching of key strategic campaigns to clients and ensuring the onboarding of feedback. - Assist in planning and executing of Digital strategies on a month by month basis..

Nairobi, Kenya

- Manage the traffic flow of projects ensuring projects are delivered on time and consistent to agency quality levels. - In my first month I oversaw the release of long pending websites for Mwaniki Gachoka law firm among others. - I was part of the team that helped plan the end of year company event, bringing together over 60 individuals (suppliers, staff.

Nairobi, Kenya

- Tasked with optimizing client websites for Google Search. - Achieved first page ranking for MMC Africa during my time of maintenance in the months of October to December.

Kenya

Digital Marketer- Create online content, blog posts, articles and social media calendars for all digital media platforms for the four companies.- Write copy for company websites, brochures, company profile and roll up banners to communicate clearly.- Create Social Media campaigns to increase customer leads and engagement.- Create email funnels for driving.

Nairobi, Kenya

- Create online content for companies, such as blog posts, articles and social media posts that help optimize on Search Engine ranking and build lasting relationships.- Write engaging copy for websites, brochures.

Nairobi Baptist Church Court, Ngong Road, P.O. Box 28522 - 00200 Nairobi – Kenya

• Oversaw the acquisition and rebranding of several clients including TumaText Ltd to its updated brand portfolio.
• Attended several meetings as company representative including IMA World Health and African Development Bank supplier briefings at Radisson Blue.
• Designed new system that cut down tender application from a tedious two hour compilation to a three minute process.
• Led Digital Marketing efforts via Social Media Marketing, Email Marketing and Content Creation which opened up new revenue streams.
• Liaised with designers and printers to ensure all marketing materials including fliers, leaflets, signage’s and newsletters are up to par.
• Maintained and updated customer databases including noting jobs done currently, pending works and finding possible solutions our company could provide to clients.

Participated in major branding projects including Kempinski Expos in KICC, PwC teambuilding, Kenya Airline Pilots Association annual dinner and Kempinski’s Kenya-Israel Business Forum among others where my roles included liaising between my superiors and clients, leading the team on the ground in executing the plans, coordinating activities between all.

7th Floor, St Ellis House

• Identified and approached potential clients including negotiations with NTSA and Kenversity Sacco.
• Assisted the department head in preparing briefs for clients.

Umoja, Nairobi

Challenging and stimulating work involving:- Constant interaction with clients involving assistance and solving inquiries. - Identification and acquisition of profitable products - Day to day handling of the business and recording of daily transactions. - Stock handling and stock keeping to ensure constant availability of stock required.- Customer.

Certificate In Professional Marketing, Business, Management, Marketing, And Related Support Services

Activities and Societies: Digital Marketing, Marketing StrategyCourse work covers; Marketing Analysis and Insight, Marketing Mix, Digital.

Certified Public Accountant., Accounting And Business/Management

CPA Sections 1 - Section 5

Bachelor'S Degree, Economics

Activities and Societies: Student Training for Entrepreneurial Promotion, Mist Entertainment - Dancing classes in: Salsa, Bachata.