Edward Kori Maina Email & Phone Number

A performance marketing agency covering Digital Strategy, Website Optimization, Analytics & Tracking, SEO & Content strategy for E-commerce DTC & Lead Gen brands. Clients both local & international include; Artcaffe Group, Keswick Books & Gifts, Gimor Naturals, ZO Skincare & FIGS among others.- Provided media buying expertise to Artcaffe Group in Dec 22 – Jan 23 helping their holiday campaigns drive over 14M in Revenue while achieving a high ROAS of 18x and driving year high Revenue of Ksh 3.8M for their e-commerce website.- Provided consultation & training for Books First Africa, helping the E-commerce website to become a best-selling platform with ROAS of 8.2 on average, generating sales month on month from 40,000 before joining to over Ksh 500,000.

Nairobi County, Kenya

Artcaffe Ltd is a group of companies in the FMCG group that include the restaurant branches Artcaffe Coffee & Bakery, Urban Burger & OhCha, the ceviche bar, Tapas & the gourmet food store Artcaffe Market. - Responsible for creating go-to-market campaigns & media plans to launch monthly products & offers e.g. Burger Week, Dish of Week, Cake Offers e.t.c that greatly increased Revenue.- Tasked with growing relationships with 3rd party vendors to enhance brand performance. Onboarded Africa 118 to map out & manage all 60 Google My Business profiles driving an immediate 18% increase in organic brand visibility on Google.- Responsible for overseeing agency partner performance for the Artcaffe Market website, helped increase organic search traffic by 32% in the first 3 months.- In charge of analyzing performance data to identify areas to focus on to drive higher results at cheaper costs.Key Achievement:During the period March – July, increased Artcaffe Market e-commerce performance by 103%, doubling sales Revenue from 1.8M in March to 3.6M in July, while growing new customer revenue from Ksh 715k to Ksh1.8M during the period, with sales remaining above 3M for rest of my tenure.

Nairobi, Kenya

Anvil Group Holdings conglomerate consisting of Ngao Credit Ltd (Microfinance), Upesi Money Transfer (Remittance), Tracking Hub Ltd (Logistics), Lucent (Insurance) & Switch Link Africa (SAAS). - Responsible for all Media strategies and Executions across the various companies within the Group. Oversee partner agencies' team of Paid and Organic Media Strategists, Buyers, and serve as the primary Media Strategist on internal clients.- Responsible for performance marketing in deriving Marketing Qualified Leads for internal sales team follow up. - In charge of analyzing performance data to identify areas to focus on to drive higher results at - cheaper costs.- Tasked with creating reports & pulling insights that drove board level decisions in overall company direction.

Nairobi, Kenya

- Oversaw the digital rollout of the Outbound Campaign, activating: India, China, Ghana, Tanzania, Philippines, Uganda, South Africa & Pakistan corridors, driving over Ksh 100M in transaction in 3 months. - Drove customer acquisition efforts using digital platforms encompassing Media buying, Search engine optimization, Social Media Marketing as well as Email marketing. - Set up digital marketing campaigns across platforms including Search, Display, social media marketing & identifying and integrating new tools to support efforts including Leadpages & LeadBridges. - Tasked with liaising with internal departments to ensure we drive high retention and achieve referrals from customers. - Developed a transaction tracking system that captured key data points including: total users transacting, to which countries, frequency of transactions, and the total value of each person's transactions. It further captured the source of each lead hence giving insight as to which channel drove the highest leads at the lowest cost. The tool turned out to be critical in driving board-level decision as to which direction the brand should head towards.

Nairobi, Kenya

- Run client campaigns across the digital space including Facebook, Twitter, Instagram, Google Ads & programmatic platforms e.g. Eskimi, Opera & Transsion. - Create go-to-market Media Strategies & Media plans for roll out of client products such as Safaricom’s 500 MB, Data Deal Of The Day, Accessories Fair & ICEA Lion’s Digitrust product.- Responsible for weekly & monthly reporting for Safaricom & ICEA Lion Group for media performance and evaluation based on set targets. - Liaise with third-party marketing platforms such as programmatic Opera, Eskimi & Transsion to set up campaigns.

Nairobi Kenya

- Tasked with running company campaigns on Facebook, Twitter, Instagram and Google Adwords. - Managed spends of over $ 10,000 every month.

- Assisting in effective and efficient cross-functional interaction within the agency to deliver client success.- Maintaining strong agency-client communication and relationship. - Pitching of key strategic campaigns to clients and ensuring the onboarding of feedback. - Assist in planning and executing of Digital strategies on a month by month basis. - Analysis of campaign results and monthly reports on performance.- Maintaining and developing relationships with key influencers in the market.- Oversee the management of client social media assets and digital media buying activities.- Digital Media planning on monthly or per campaign. - Clients handled: NIC Bank, NC Uganda, NIC Tanzania, Ngao Credit, Car Duka, Pembe Zambia, Kericho Gold, Upesi, Baraka Chai, Pesa Pawa, Beedee.

Nairobi, Kenya

- Manage the traffic flow of projects ensuring projects are delivered on time and consistent to agency quality levels. - In my first month I oversaw the release of long pending websites for Mwaniki Gachoka law firm among others. - I was part of the team that helped plan the end of year company event, bringing together over 60 individuals (suppliers, staff and clients) under our roof for an evening of bonding and comradery. - I also helped achieve quarterly planning for LG currently in line to deliver quarterly proposals for all major clients, something that had never existed before. - Played a key role in the product design of multiple products to be launched in the market.

Nairobi, Kenya

- Tasked with optimizing client websites for Google Search. - Achieved first page ranking for MMC Africa during my time of maintenance in the months of October to December.

Kenya

Digital Marketer- Create online content, blog posts, articles and social media calendars for all digital media platforms for the four companies.- Write copy for company websites, brochures, company profile and roll up banners to communicate clearly.- Create Social Media campaigns to increase customer leads and engagement.- Create email funnels for driving conversion of leads gained using Mailchimp. Project Manager- Oversaw the roll out of the Digital Insurance Forum, Kenya’s first platform for Insuretechs and insurance companies to discuss and engage on digital insurance in Kenya and abroad. - Managed several key events including:o Digital Insurance Forum C-Suite Executives Breakfast (11 April 2018)Held at Radisson Blue, over 50 C-Suite Executives attended this exclusive event including heads of Jubilee, Madisson, Britam and other major insurance and insurtechs companies in Kenya. o Inaugural Digital Insurance Forum 2018 (12 April 2018)Over 70 attendees at Radisson Blue Upperhill, with key speakers being , David Piesse, Chairman, International Insurance Society(IIS) Ambassador Program, Peter Nduati-Resolution Insurance Group CEO, James Norman – Head of Insurance & Business Development KPMG East Africa Elias Omondi-Quant Actuary IRA

Nairobi, Kenya

- Create online content for companies, such as blog posts, articles and social media posts that help optimize on Search Engine ranking and build lasting relationships.- Write engaging copy for websites, brochures.

Nairobi Baptist Church Court, Ngong Road, P.O. Box 28522 - 00200 Nairobi – Kenya

• Oversaw the acquisition and rebranding of several clients including TumaText Ltd to its updated brand portfolio. • Attended several meetings as company representative including IMA World Health and African Development Bank supplier briefings at Radisson Blue. • Designed new system that cut down tender application from a tedious two hour compilation to a three minute process. • Led Digital Marketing efforts via Social Media Marketing, Email Marketing and Content Creation which opened up new revenue streams. • Liaised with designers and printers to ensure all marketing materials including fliers, leaflets, signage’s and newsletters are up to par. • Maintained and updated customer databases including noting jobs done currently, pending works and finding possible solutions our company could provide to clients.

Participated in major branding projects including Kempinski Expos in KICC, PwC teambuilding, Kenya Airline Pilots Association annual dinner and Kempinski’s Kenya-Israel Business Forum among others where my roles included liaising between my superiors and clients, leading the team on the ground in executing the plans, coordinating activities between all involved members of projects including, suppliers, installers, clients and my company.

7Th Floor, St Ellis House

• Identified and approached potential clients including negotiations with NTSA and Kenversity Sacco. • Assisted the department head in preparing briefs for clients.

Umoja, Nairobi

Challenging and stimulating work involving:- Constant interaction with clients involving assistance and solving inquiries. - Identification and acquisition of profitable products - Day to day handling of the business and recording of daily transactions. - Stock handling and stock keeping to ensure constant availability of stock required.- Customer retention and follow up procedures

Certificate In Professional Marketing, Business, Management, Marketing, And Related Support Services

Activities and Societies: Digital Marketing, Marketing StrategyCourse work covers; Marketing Analysis and Insight, Marketing Mix, Digital.

Certified Public Accountant., Accounting And Business/Management

CPA Sections 1 - Section 5

Bachelor'S Degree, Economics

Activities and Societies: Student Training for Entrepreneurial Promotion, Mist Entertainment - Dancing classes in: Salsa, Bachata.