Edward Kori Maina Email and Phone Number
With over 4 years’ experience in the marketing industry, I’ve developed expertise in Branding and B2B Sales. I’ve held roles as Marketing Executive for two SME’s and have the ability to deliver highly effective and measurable digital marketing efforts. My strategies drive revenue growth, improve organic search engine rankings, reach new customers and increase brand awareness and reputation for B2C and B2B businesses. . A Google Certified professional, I am deeply passionate about all things Digital Marketing. I have worked with SME’s to develop Lead Generation Strategies, Conversion Optimization Strategies and Social Media Strategies. I have working experience inContent Creation for Blogs, Emails and NewslettersCopywriting for Web and Online AdsLink Building StrategiesSocial Media Marketing (SMM) Search Engine Optimization (SEO) both On page & Off page and Local SEOSearch Engine Marketing (SEM) Pay Per Click (PPC), Google AdWordsEmail MarketingFacebook-Twitter Ad CampaignKeyword Analysis Google Analytics etc.Wordpress FundamentalsI am currently looking for opportunities in digital marketing to enhance my growth with hands on experience in managing accounts and implementing digital strategies. Throughout my career, I’ve gained a reputation for passionate writing, a curious mind and decisive decision making. I also have a deep belief in codifying systems to ensure other team members learn as fast as possible. This includes creating procedure documents and giving hands on training; utilizing my public speaking skills.My work experience is complemented by my current Certificate in Professional Marketing studies, B.A in Economics and Sociology and CPA certificates.
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Business Development ManagerNambari Media Jan 2020 - PresentA performance marketing agency covering Digital Strategy, Website Optimization, Analytics & Tracking, SEO & Content strategy for E-commerce DTC & Lead Gen brands. Clients both local & international include; Artcaffe Group, Keswick Books & Gifts, Gimor Naturals, ZO Skincare & FIGS among others.- Provided media buying expertise to Artcaffe Group in Dec 22 – Jan 23 helping their holiday campaigns drive over 14M in Revenue while achieving a high ROAS of 18x and driving year high Revenue of Ksh 3.8M for their e-commerce website.- Provided consultation & training for Books First Africa, helping the E-commerce website to become a best-selling platform with ROAS of 8.2 on average, generating sales month on month from 40,000 before joining to over Ksh 500,000.
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Group Digital Marketing ManagerArtcaffe Coffee And Bakery Mar 2022 - Oct 2022Nairobi County, KenyaArtcaffe Ltd is a group of companies in the FMCG group that include the restaurant branches Artcaffe Coffee & Bakery, Urban Burger & OhCha, the ceviche bar, Tapas & the gourmet food store Artcaffe Market. - Responsible for creating go-to-market campaigns & media plans to launch monthly products & offers e.g. Burger Week, Dish of Week, Cake Offers e.t.c that greatly increased Revenue.- Tasked with growing relationships with 3rd party vendors to enhance brand performance. Onboarded Africa 118 to map out & manage all 60 Google My Business profiles driving an immediate 18% increase in organic brand visibility on Google.- Responsible for overseeing agency partner performance for the Artcaffe Market website, helped increase organic search traffic by 32% in the first 3 months.- In charge of analyzing performance data to identify areas to focus on to drive higher results at cheaper costs.Key Achievement:During the period March – July, increased Artcaffe Market e-commerce performance by 103%, doubling sales Revenue from 1.8M in March to 3.6M in July, while growing new customer revenue from Ksh 715k to Ksh1.8M during the period, with sales remaining above 3M for rest of my tenure. -
Group Media BuyerAnvil Shield Holdings Jun 2021 - Mar 2022Nairobi, KenyaAnvil Group Holdings conglomerate consisting of Ngao Credit Ltd (Microfinance), Upesi Money Transfer (Remittance), Tracking Hub Ltd (Logistics), Lucent (Insurance) & Switch Link Africa (SAAS). - Responsible for all Media strategies and Executions across the various companies within the Group. Oversee partner agencies' team of Paid and Organic Media Strategists, Buyers, and serve as the primary Media Strategist on internal clients.- Responsible for performance marketing in deriving Marketing Qualified Leads for internal sales team follow up. - In charge of analyzing performance data to identify areas to focus on to drive higher results at - cheaper costs.- Tasked with creating reports & pulling insights that drove board level decisions in overall company direction.
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Digital Growth ManagerUpesi Money Transfer Limited Jun 2021 - Mar 2022Nairobi, Kenya- Oversaw the digital rollout of the Outbound Campaign, activating: India, China, Ghana, Tanzania, Philippines, Uganda, South Africa & Pakistan corridors, driving over Ksh 100M in transaction in 3 months. - Drove customer acquisition efforts using digital platforms encompassing Media buying, Search engine optimization, Social Media Marketing as well as Email marketing. - Set up digital marketing campaigns across platforms including Search, Display, social media marketing & identifying and integrating new tools to support efforts including Leadpages & LeadBridges. - Tasked with liaising with internal departments to ensure we drive high retention and achieve referrals from customers. - Developed a transaction tracking system that captured key data points including: total users transacting, to which countries, frequency of transactions, and the total value of each person's transactions. It further captured the source of each lead hence giving insight as to which channel drove the highest leads at the lowest cost. The tool turned out to be critical in driving board-level decision as to which direction the brand should head towards. -
Media BuyerIprospect Sep 2020 - May 2021Nairobi, Kenya- Run client campaigns across the digital space including Facebook, Twitter, Instagram, Google Ads & programmatic platforms e.g. Eskimi, Opera & Transsion. - Create go-to-market Media Strategies & Media plans for roll out of client products such as Safaricom’s 500 MB, Data Deal Of The Day, Accessories Fair & ICEA Lion’s Digitrust product.- Responsible for weekly & monthly reporting for Safaricom & ICEA Lion Group for media performance and evaluation based on set targets. - Liaise with third-party marketing platforms such as programmatic Opera, Eskimi & Transsion to set up campaigns. -
Media BuyerDragonfly Ea Aug 2018 - Jan 2021Nairobi Kenya- Tasked with running company campaigns on Facebook, Twitter, Instagram and Google Adwords. - Managed spends of over $ 10,000 every month. -
Account ManagerDragonfly Ea Aug 2019 - Sep 2020- Assisting in effective and efficient cross-functional interaction within the agency to deliver client success.- Maintaining strong agency-client communication and relationship. - Pitching of key strategic campaigns to clients and ensuring the onboarding of feedback. - Assist in planning and executing of Digital strategies on a month by month basis. - Analysis of campaign results and monthly reports on performance.- Maintaining and developing relationships with key influencers in the market.- Oversee the management of client social media assets and digital media buying activities.- Digital Media planning on monthly or per campaign. - Clients handled: NIC Bank, NC Uganda, NIC Tanzania, Ngao Credit, Car Duka, Pembe Zambia, Kericho Gold, Upesi, Baraka Chai, Pesa Pawa, Beedee.
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Project ManagerDragonfly Ea Dec 2018 - Sep 2020Nairobi, Kenya- Manage the traffic flow of projects ensuring projects are delivered on time and consistent to agency quality levels. - In my first month I oversaw the release of long pending websites for Mwaniki Gachoka law firm among others. - I was part of the team that helped plan the end of year company event, bringing together over 60 individuals (suppliers, staff and clients) under our roof for an evening of bonding and comradery. - I also helped achieve quarterly planning for LG currently in line to deliver quarterly proposals for all major clients, something that had never existed before. - Played a key role in the product design of multiple products to be launched in the market.
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Seo SpecialistDragonfly Ea Aug 2018 - Aug 2020Nairobi, Kenya- Tasked with optimizing client websites for Google Search. - Achieved first page ranking for MMC Africa during my time of maintenance in the months of October to December.
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Digital Marketing ManagerMarvo Group Feb 2018 - Jul 2018KenyaDigital Marketer- Create online content, blog posts, articles and social media calendars for all digital media platforms for the four companies.- Write copy for company websites, brochures, company profile and roll up banners to communicate clearly.- Create Social Media campaigns to increase customer leads and engagement.- Create email funnels for driving conversion of leads gained using Mailchimp. Project Manager- Oversaw the roll out of the Digital Insurance Forum, Kenya’s first platform for Insuretechs and insurance companies to discuss and engage on digital insurance in Kenya and abroad. - Managed several key events including:o Digital Insurance Forum C-Suite Executives Breakfast (11 April 2018)Held at Radisson Blue, over 50 C-Suite Executives attended this exclusive event including heads of Jubilee, Madisson, Britam and other major insurance and insurtechs companies in Kenya. o Inaugural Digital Insurance Forum 2018 (12 April 2018)Over 70 attendees at Radisson Blue Upperhill, with key speakers being , David Piesse, Chairman, International Insurance Society(IIS) Ambassador Program, Peter Nduati-Resolution Insurance Group CEO, James Norman – Head of Insurance & Business Development KPMG East Africa Elias Omondi-Quant Actuary IRA
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Content SpecialistEast Africa Digital Marketers Oct 2017 - Feb 2018Nairobi, Kenya- Create online content for companies, such as blog posts, articles and social media posts that help optimize on Search Engine ranking and build lasting relationships.- Write engaging copy for websites, brochures. -
Marketing ExecutiveDualpix Communications Ltd Feb 2016 - Jun 2017Nairobi Baptist Church Court, Ngong Road, P.O. Box 28522 - 00200 Nairobi – Kenya• Oversaw the acquisition and rebranding of several clients including TumaText Ltd to its updated brand portfolio. • Attended several meetings as company representative including IMA World Health and African Development Bank supplier briefings at Radisson Blue. • Designed new system that cut down tender application from a tedious two hour compilation to a three minute process. • Led Digital Marketing efforts via Social Media Marketing, Email Marketing and Content Creation which opened up new revenue streams. • Liaised with designers and printers to ensure all marketing materials including fliers, leaflets, signage’s and newsletters are up to par. • Maintained and updated customer databases including noting jobs done currently, pending works and finding possible solutions our company could provide to clients. -
Operations Assistant ManagerDualpix Communications Ltd Feb 2016 - Apr 2017Participated in major branding projects including Kempinski Expos in KICC, PwC teambuilding, Kenya Airline Pilots Association annual dinner and Kempinski’s Kenya-Israel Business Forum among others where my roles included liaising between my superiors and clients, leading the team on the ground in executing the plans, coordinating activities between all involved members of projects including, suppliers, installers, clients and my company.
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Marketing And Sales AssistantBluestacks Technologies Mar 2015 - Jun 20157Th Floor, St Ellis House• Identified and approached potential clients including negotiations with NTSA and Kenversity Sacco. • Assisted the department head in preparing briefs for clients.
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Branch Assistant ManagerDualpix Communications Ltd Jan 2011 - Feb 2015Umoja, NairobiChallenging and stimulating work involving:- Constant interaction with clients involving assistance and solving inquiries. - Identification and acquisition of profitable products - Day to day handling of the business and recording of daily transactions. - Stock handling and stock keeping to ensure constant availability of stock required.- Customer retention and follow up procedures
Edward Kori Maina Skills
Edward Kori Maina Education Details
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Business, Management, Marketing, And Related Support Services -
Kenya Accountants And Secretary National Examination BoardAccounting And Business/Management -
Economics
Frequently Asked Questions about Edward Kori Maina
What company does Edward Kori Maina work for?
Edward Kori Maina works for Nambari Media
What is Edward Kori Maina's role at the current company?
Edward Kori Maina's current role is Business Developer at Nambari Media | Driving E-commerce DTC Performance.
What schools did Edward Kori Maina attend?
Edward Kori Maina attended Cim | The Chartered Institute Of Marketing, Kenya Accountants And Secretary National Examination Board, Kenyatta University.
What are some of Edward Kori Maina's interests?
Edward Kori Maina has interest in Social Services, Economic Empowerment, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Edward Kori Maina known for?
Edward Kori Maina has skills like Microsoft Office, Customer Service, Management, Microsoft Word, People Skills, Sales, Stock Management, Financial Analysis, Teamwork, Accounting, Finance, Account Reconciliation.
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