- Present Lazada as an alternative for businesses to utilize as way of acquiring new customers and achieving business growth.- Be involved in all phases of seller’s social media and marketing activity, from observing trends and preferences, brainstorming, planning, to execution.- Developing effective and impactful campaigns concept that relevant to target audience, ensuring the activities are in line with Lazada’s strategic business direction such as Build and create seller success story campaign and generate content to strengthen the branding of Lazada for seller perspective.- Creating relevant content that inspiring to our sellers that consists of visuals and creative copy writings.- Responsible for overseeing all seller content marketing initiatives across all channels to drive engagement and leads that deliver to new seller registration.- Collaborates across functions and to deliver an effective content marketing strategy and editorial plan to meet business objectives- Managing post campaign reports and brand analytics with actionable recommendations in line with Lazada’s business objectives- Project management which include project status reporting, tracking, execution and follow up to ensure projects are produced on time and within budget- Managing potential seller branding campaign planning and execution by working closely with commercial team, functional team, regional team, media and creative agencies.

- Handling any internal requests related to product descriptions with SEO/Keyword Marketplace- Develop copywriting and tagline for marketing promotion and campaign- Drafting the right content and create store on marketplaces- Regularly collaborate with Graphic Designer & Key Account Executive team to produce social media content & promotion

As a Copywriter, I was responsible for providing ideas and crafting copies for various mediums and forms. I also collaborated with many divisions to create content marketing and even microcopy for user experience. Here were my works to deliver such good performance in this role: - Planning weekly topics to write in the blog by also providing keywords and results of competitor analysis. - Maintained the traffic comes to the blog with writing good and compelling SEO articles daily, and collaborating with social media team to publish it in their channels. - Writing articles or press releases about the newest announcement, promo, and services to our blog. - Crafted communicative and persuasive copies for email marketing weekly that get sent to customers. - Provided any marketing copies in every campaign, promo, SEM ads, or landing pages with consideration of the high search volume of SEO.- Operated tools to upload and update help articles that provide information about how-to and detail of services. - Editing, crafting, and even providing insights into clear microcopies for maximum user experience in the website and mobile apps.- Writing scripts and assisting Videographer to create any visual content based on videos such as services, products, or reviews for YouTube, TikTok, and Instagram TV. Sometimes, I also have to fill the voice as a dubber for several videos. - Analyzed and presented a monthly report to show the results of every content performances.By many chances, I initiated to collaborate with Content and Creative divisions to do a content marketing project. Started from brainstorming, making the plan, presenting it to our Chief and Manager until we can create it as a team. I also had the responsibility to proofread and review of my teammate's work before it was published.

Teknologi.id is a web media and forum that provides information and news about science, technology, and a business focusing on startup and tech. As a Content Manager, my main responsibility was strategizing and managing digital content on the website. Before creating it, I had to analyze the trends that more possibly could gain traffics with tools such as Google Analytics and Google Trends. Together with writers and intern, we had to create articles in day to day basis. Crafted articles for a brand and company profile for a client was another big project that I got a chance to do in this job. Besides that, I also proofread and added the high volume keyword for better SEO to their works. Analyzing traffic and blog performance was my key to get insights for better work after publishing content. In addition, I've received a chance to work closely with Graphic Designers and Social Media Admin to set every post on our social media. To be efficient, I used Later as a tool to manage a high total number of posts in that time.

Before this company changed its brand identity, I had an internship as a Videographer for 4 months here. With the name of Beritagar.id (or now known as Lokadata.id), I joined them under the Content Marketing team. I was responsible to manage and produce weekly videos of their partnership with Linikini and (once) Bank Central Asia directly from pre until the post-production process. Here were my responsibilities:- Assisting Videographer to make storyboards and ensuring the storyline would be suitable accordingly. - Crafted a clear and communicative video script to visualize the video and using it later to record the voice. - On several occasions, I got chances to become a Voice Over for filling the video narratives. - Edited video and putting it with a music background in Adobe Premiere. Also operating Adobe After Effects to make motion graphics lower third as a final touch. - Assisting Videographer to take interviews with actors or public figures for promoted content. - Taking photos in their monthly event called OBSAT. Closely, I worked with Videographer and Art Producer who always put their insights into my work. We evaluated it together before the video has been sent to the partner. During the process, I learned how to present a valuable and informative content every single week. Being able to work with After Effects was my biggest accomplishment to practice my skill and it taught me to become more creative. This position gave me opportunities to know how the process behind video marketing before it got shared throughout the public media service and social media platform.

Actually, Semarang Muda was a task from my lecturer in New Media Journalism's class. It was me and my five friends had to make a website that can produce news just like a professional online media. Including the process of thinking, making, and finding the content as an online journalist. We have also been asked to get clients that want to advertise their products on our website. Even though this was not like a real job, but I think it is worth putting it as the experience of practicing our knowledge.