Responsibilities included:Executed strategic communication plans to increase brand awareness and product exposure and sales for clients through targeted national mediaActed as senior consult for clients seeking communications adviceExecuted creation of communication materialsExecuted marketing and event initiatives including managing social media activity and evaluating partnership opportunitiesDeveloped website design and content and advertising copyConsulted on women’s retail market and lent personal taste to aid buying of productclients included: EPIK Board Sports, LTD+/Mountain Dew Green Label Art, Arkeg Drink-n-Game, GallopNYC, BYkids,During this period was also Communications Director for online technology start up.Responsibilities included:Developed strategic communication plans to increase brand awareness and product exposure and sales for clients through targeted national mediaDeveloped brand, messaging and communications guidelines and directivesDeveloped all website and product copy in advance of launchAssisted in the development of marketing materials including video assets, print assets and other collateralDeveloped marketing strategies for all assets of the businessDeveloped all communications materials including documents, media lists and other assetsDeveloped event ideas including launch, member only, branding and others

Summer intern with premiere international conservation organization. Developed and taught English curriculum (in Mandarin) for 20 prospective tour guides in rural Yunnan Province in southwest China, developing the curriculum; researched and drafted a comprehensive guide book for the Lashi Lake Watershed, a nature preserve; helped plan and guide 7 night hike/horse back tour close to the Tibet border, arranging educational program, meals, accommodation and liaising between the group and local residents.