Eric Krueger Email & Phone Number

Provo, Utah, Us

Orem, Utah, Us

• Introduced digital process by standing up analytics, lead generation, and social platforms• Increased MoM leads by 276% in first month after introduction of Google and Facebook ads• Managed team of specialists and helped develop new internal incentives and programs

Provo, Ut And Seattle, Wa, Us

• Created personalized experiences and microsites for to help convert enterprise accounts• Used 6Sense, Salesforce, Marketo, and other tools to create primed customer lists for sales teams

Salt Lake City, Utah, Us

• Serve as chief contact for paid media strategy and analytics reporting for portfolio of 14 clients• Restructured ad accounts to increase subscriptions from 40/mo. to 95+/mo. for B2B client• Coordinated paid efforts across multiple platforms, prioritizing Meta, Google, and Amazon

• Served as key contact for marketing strategy for 16 brands, touching all disciplines of marketing• Among other KPI's, implemented content strategy to help client see 760% higher web traffic in six months• Introduced first Amazon offering to the agency, helped first client grow 32% in first month

Lehi, Utah, Us

• Mentored team of digital marketing specialists in build of advertising department at Pattern• Directly helped grow e-commerce brand from $54M to $96M in Amazon sales within two years

Lehi, Utah, Us

Lehi, Utah, Us

Managed AdWords on both iServe account as well as several partners' accountsCreated and monitored hundreds of advertising campaigns on Amazon platforms (AMS, AMG, DSP)Completed/assisted marketing efforts such as website configuration, social media, etc.Generated over $188,000 net surplus for the company during first quarter in advertisingCollaborated with graphic design team to develop strategic creative for clients

Minneapolis, Minnesota, Us

Conducted market research to determine breakfast trends and preferences of millennials.Used market research insights to develop new products and packaging styles involving WheatiesConducted focus groups to determine effectiveness and weaknesses of new productsDesigned marketing strategies for each of five products using insights givenDetermined key markets and target segments to which each of the products could be soldPresented insights, findings, and recommendations to executives of General Mills over Wheaties

Provo, Ut And Seattle, Wa, Us

Worked with B2B and B2C clients on a daily basis to meet individual project needsReviewed created surveys and offered market research insights to enhance resultsCoded created surveys for simpler data review and analysis on part of the consumerHelped identify and solve technical issues within Qualtrics Survey Software for clientsUsed Salesforce on a daily basis to organize and register progress of the projectEnhanced use of labels and tools on team email to ensure no client email went unanswered

Markham, On, Ca

Conducted surveys and focus groups resulting in detailed statistics on consumers in VancouverCommunicated directly with CEO to suggest possible marketing strategies and actions

Developed marketing materials including press releases, radio ads, billboards, and posters Designed marketing campaigns resulting in triple the social media following in months’ time

Saint Paul, Minnesota, Us

Aided limited-English speaking clients in hospital and clinic settingsWorked with doctors on communication skills with foreign patients