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Took initiatives in strategic planning and implementing campaigns, product visual designs, and establishing the core system for the brand.• Planned Designed & Implemented the internal design guide for communication across platforms• Executed an analysis on paid ads by A/B testing new designs v/s the old design patterns by checking the highest CTRs on the platform• Created a detailed Guideline document for design workflow for smooth inter-team communication.

Recruited as a designer for the marketing and product projects. My position revolved around to come up with aesthetically appealing and relatable designs which are well thought and executed. • I’ve worked on the major projects including designing an Illustration style for the products. . Designed communication graphics for major client like Coca Cola, Nestle, P&G, Globe, Airbnb, etc . Designing decks and user guide for the Sales, Marketing & HR department which helped in client POC, new product launches, Corporate comm. etc.