Ekta Parekh Email & Phone Number

12+ years’ experience shaping high value partnerships, market and content strategies across General Entertainment, Factual, Kids and Sports genres, through consumer insights & strategic analysis. Holistic view of Content with specific focus on Deal analysis and Content Valuation, Financial Modeling and Windowing strategy, Programming and Acquisition strategy. End-to-end Deal Management on USD 1 mn+ Advertising Sales, Affiliate Sales & Content Licensing deals across New Media (TVOD, SVOD, EST) and Linear TV (Free & Pay TV) – from market scoping, content curation, pricing, revenue modeling through to deal closure and contract reviews.Creative Deal Structuring to close USD 200K+ digital deals with local players in greenfield territories like Vietnam, Philippines and Thailand. P&L modeling for business cases including channel launches, languaged feed launches, exploring co-production opportunities –ratings and revenue projections, assumptions, and cost implications. Consumer insights expertise, through both Primary Research Studies and TV/Digital measurement systems - responsible for integrating insights and trends with business decision making to grow reach, engagement and revenue for A+E Networks’ and Disney’s portfolio of content and channels in key Asian markets.

Listed skills include Business Development, Market Research, Strategy, Digital Media, and 11 others.