Ekta Singh Email & Phone Number

Gurugram, Haryana, India

Noida Area, India

• Helping brand/direct advertiser to connect right audience through both branding and performance campaign.
• An overview understanding of App Analytics, Tracking Platforms for campaign reporting and monitoring purpose such as AppsFlyer, Branch, etc.
• Experience in handling and managing Variety of Pricing Model campaigns such as CPM, CPC, CPV, CPI, CPA & CPS.
• Handled campaign request from clients’ end for both types of campaigns such as Branding & Performance.
• Liaison between Internal (Sales, Legal, Ad-Operations & Top Management) and External (Client – Technical & Business), in order to make sure new campaign goes live at earliest and ongoing campaigns, run smoothly as per.
• Create multiple internal campaign monitoring reports in order to keep a constant watch on overall campaigns’ performance on quantitative and qualitative parameters.

Noida Area, India

• Devise B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Managed the implementation, tracking and measurement of marketing campaigns.
• Briefed and oversee the work of internal and external agencies, such as digital marketing agencies, media agencies and direct client
• Ensured that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.

Indore Area, India

• Planning of digital marketing campaigns to gain onsite traffic.
• Generate qualified lead through paid media via Facebook Ads
• Monitor and analyse the effectiveness of marketing content for email marketing, website, social media & video content.
• Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations, and influencer marketing plans.
• Collecting and Evaluating customer feedback data.
• Evaluating competitor's Digital Marketing strategies and creating plans to supersede them.