Liz Thrailkill Email and Phone Number

As the 11th largest independent insurance brokerage firm in the nation with over 250 offices in 34 states and England, AssuredPartners is committed to partnering with successful regional and local insurance providers that share the same goal: to service customers better than anyone.

★ Set the marketing vision for the organization.★ Devise a strategy to drive double-digit growth.★ Design and implement a scalable marketing strategy and processes based on key customer segments, including higher education, healthcare, K-12 and government.★Led strategy and united cross-functional teams resulting in 40% YoY growth.★ Redesigned the inbound lead acquisition process.★ Achieved booked sales going up 36% YOY with Q2 and Q3 recognized as the best quarters in corporate history.★ Led direct sales to average approximately 30 more deals per month with average deal size up 27%.★ Guided inbound sales to a 37% increase YOY, existing client expansion sales up 59% YOY, channel sales up 12% YOY and e-commerce sales up 237% YOY. ★ Review the pipeline to determine how content is driven from marketing to sales staff, leading processes for a seamless transition.★ Manage nine team members engaged in sales and marketing.★ Engage in pipeline development and management, and drive data-driven insights and actions ★ Lead the execution and planning of marketing plans.★ Engage in brand management.★ Deliver advisory on and write marketing copy.★ Provide marketing automation management.★ Set prospecting strategy and execution.★ Advise on new product ideas, direction and pricing strategies, and product launch plans.★ Monitor new product line performance.★ Established a robust demand generation program inclusive of web, email marketing and other digital options.★ Work with executive staff to manage and lead meetings, discussing issues and setting strategy.★ Implemented sales qualification criteria.★ Launched business development activities and a new website.★ Launched e-commerce on the website to support a “buy now” client behavior and demand, achieving a return on the e-commerce solution of 100% in less than six months.

★ Leads a marketing team developing marketing and brand strategy for a $16B line of business catering to a global base of clients.★ Secured 8,200 validated leads triggering $3.1B in win revenue in 2016, overseeing the creation of an end-to-end marketing strategy; articulated sales strategies that converted leads into sales.★ Examined purchasing behaviors and customer pain points to build value propositions and customer journeys.★ Adopted Experience Design as a cross-industry strategy, leveraging design thinking, cognitive and analytics capabilities to drive client-focused strategy and increased customer retention.★ Introduced the Champions of Change program focused on soliciting the participation of client executives to leverage IBM solutions to achieve customer insights.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

★ Managed a team entrusted with improving market share in the Retail, CPG, Financial Services, Banking, Insurance, Telecommunications, Automotive, Electronics, Healthcare, and Government verticals.★ Created market strategy focused on the company's largest accounts, with a focus on boosting brand awareness, increasing market share, and growing revenue.★ Recognized for increasing share of wallet among the company’s Top 10 key accounts in the Banking and Financial Services industries using traditional and digital marketing.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

★ Promoted to build the market for consulting services in North America.★ Worked with the Chief Marketing Officer and Chief Financial Officer to develop and execute an effective Go to Market strategy.★ Partnered with resellers to innovate strategies to penetrate key accounts.★ Leveraged C-suite thought leadership to build strong relationships and open new business opportunities.★ Orchestrated the first Chief Marketing Officer Study, reaching out to over 5000 CMOs to develop ideas to drive increased penetration into the consulting services market in North America.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

★ Oversaw demand generation, brand awareness, internal/external communications and sales enablement to support the Human Capital Management line of business.★ Coordinated marketing for new product and solution launches, including value propositions, proof points, and product messaging.★ Developed and deployed a thought leadership marketing strategy.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

★ Worked across department lines to create strategic marketing plans to increase brand and services visibility across accounts in the Automotive sector.★ Improved client share of wallet through the development of client relationship strategies.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

★ Managed all facets of the client reference program, with responsibility for process development, program requirements, pipeline development, and performance tracking.★ Supported account teams across business consulting services.★ Developed client-specific marketing collateral, orchestrated client events, and oversaw value delivery review sessions.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT IBM CORPORATIONIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.