Edoardo Kulp Email & Phone Number

Bethesda, Md, Us

United States

United States

I help bring people's ideas to life. Whether it's on an initial napkin sketch or a fully thought-out idea (or anything in between), I can help bring your product to market. I specialize in product and project management, ideation, branding, displays and merchanding, and sourcing.

Bethesda, Maryland, United States

I help companies with product development projects, branding and marketing.

Bethesda, Md

• Managed the sourcing of all products, including games, promotional products, and collateral. Identified overseas manufacturers, negotiated pricing, controlled quality, and managed the supply chain.• Lead developer and brand manager for the multi-award-winning card game Happy Salmon and the Happy Planet line of games. Responsible for developing all five Happy Planet games from concept to launch, including branding, product positioning, packaging, graphics, merchandising, sourcing, marketing, social media, and all marketing and sales communication initiatives, resulting in the most successful product launches in the company’s history and two TOTY Award nominations.• Managed company communications and overall brand strategy. Produced marketing and sales collateral, press releases, videos, and catalogs. Created and managed the company’s website and social media presence.• Supervised trade shows and consumer conventions, including Toy Fair and GenCon, managing all booth branding, logistics, vendor management, and consumer and industry communications.

Alexandria, Virginia, United States

I developed and managed the marketing initiatives for all of ThinkFun's games. My tasks included brand development, internet and social marketing, e-commerce, collateral development, market research, gorilla marketing and public relations. I also managed all trade show initiatives including booth design, logistics and staffing. I also helped in all product development activities including identifying potential products, product research, packaging structure, graphic development, and competitive market analysis.

Marketing and Project Management Consultant.Worked with small to mid-size businesses on various marketing and project management initiatives.

Develop marketing initiatives to boost company exposure and drive business. Includes creating CRM program, product development, sales and PR.

Framingham, Massachusetts, United States

Helped manage $2 billion Staples Brand (own brand) business. I managed the Staples Brand writing instruments business, as well as the dated goods category, and other office supplies. My work entailed market and sales analyses, product development, and working closely with category buyers to "sell in" my products. I completely revamped the Staples writing category through new product procurement, new product and packaging design, and new pricing recommendations. I also helped create in-store marketing initiatives including in-store marketing communications and signage.

Marlborough, Ma

Created and implemented Field Marketing programs in US, Canada and Latin America.• Developed and implemented direct mail and rebate programs for both end-user and reseller customers.• Created print advertising for both consumer and trade specific publications.

I was responsible for the $400 million worldwide instant camera retail business. I helped manage the North American launch of Polaroid One Instant Camera. I wrote and implemented the Polaroid One marketing and internet plan and developed sell-in strategies for Food, Drug, and Mass channels. I also led the Polaroid One $2.8 million display initiative project team, including development, budget, design, sourcing, and sell-in to all retail channels. My work resulted in a 20% sales increase of 600 Instant Cameras. My displays won a POPAI award for outstanding retail merchandising presence.I was the recipient of Polaroid’s North America Marketing Excellence Award.

Redwood City, California, United States

Managed $470M Oral-B and secondary brand adult toothbrush businesses globally.Marketed Oral-B adult and child/youth oral care products in the US and Canada.

Palo Alto, California, United States

Helped managed the quality control initiatives for the FDA regulated Cygnus Nicotine Patch, the first smoking cessation product in the United States. I also helped conduct product marketing research for the company.

San Francisco Bay Area

I helped the investment banking firm's Syndicate Department, responsible for initiating initial public offerings and stock allocation during stock offerings. I arranged investor meetings and luncheons that introduced IPO companies to potential investors.

Ba, Psychology

Education record