Tallulah Falls School is an independent, coeducational boarding and day school serving more than 400 students in grades 6-12. Academics are the primary mission at Tallulah Falls School. The quality of the academic program and the academic success of students are priorities that form the foundation for the School. A dedicated and highly qualified faculty, outstanding facilities, a broad and challenging curriculum, small classes, and eager, motivated students all contribute to the accomplishment of academic goals.

Research, develop, implement, and evaluate an integrated marketing and communications plan to enhance NCCAT’s position as a premier professional development provider with key audiences.Ensure all marketing and communications activities are aligned with NCCAT’s strategic priorities.Direct, train, implement, and supervise NCCAT’s social media campaign using Facebook, LinkedIn,YouTube, Twitter, and Pinterest; analyze and evaluate the effectiveness of content (text and/or graphics) on various channels and adjust future messaging.Build dynamic relationships with internal and external audiences, including statewide media, educational organizations, school district personnel, trustees, foundation directors, alumni, donors, and grantors.Provide vision and support for the development of NCCAT faculty as thought leaders in professionaldevelopment for public educators.Plan, research, write/assign, and copyedit news and feature articles about NCCAT’s instructional programs, faculty, and alumni accomplishments for publication in newspapers, magazines, educational journals, newsletters, annual reports, Development Foundation of NCCAT annual fund appeals, etc.Responsible for vendor contracts with writers, graphic designers, photographers, printers, consultants, etc.; negotiate competitive rates, facilitate excellent customer service, and ensure delivery of a quality product.Manage NCCAT’s public website (www.nccat.org), including site navigation, text, and graphics.Train, develop, and supervise multiple website contributors across various departments; delegateresponsibility and accountability to increase employee engagement.Develop a team of people to recruit teachers and administrators for NCCAT seminars using broadcast emails, various listservs, educational partnerships, and social media channels.Coordinate and implement internal and external legislative advocacy efforts in collaboration with others. Direct all aspects of NCCAT’s special events.

Provided counseling services that were comprehensive in scope, preventive in design, developmental in nature, and integral to the school system’s educational program. Offered individual counseling, small group therapy, and classroom guidance lessons that addressed these fundamental areas: personal/social growth, academic planning, and career development. Utilized an integrated approach to counseling, with emphasis on brief, solution-focused therapy. Demonstrated a commitment to positively impact student learning.

Directed daily operations of an award-winning sports marketing and sp 􀂍 ecial events production company.Responsible for marketing and communications, public relations, customer service, grantwriting,fundraising, and project management; basic knowledge of human resources, finance, and accounting.Increased gross annual revenues from $186,000 to $824,000 in six years as part of a two-person team.Prospected, pitched, negotiated, and signed sponsorship agreements with Newsweek, Toyota, Honda,Patagonia, Bell Sports, Bike Magazine, West Virginia Division of Tourism, and others.Facilitated editorial coverage in Newsweek, Sports Illustrated, Fast Company, Rolling Stone, USA Today, New York Times, LA Times, Outside Magazine, Boys Life, Bike Magazine, etc.Managed $35,000–$100,000 advertising grants awarded by the West Virginia Division of Tourism.

Formerly Long Haymes & Carr Advertising (now Mullen).