👋 Hi, everybody calls me El'— I'm a creative writer and storyteller with over 5 years of experience crafting engaging B2B & B2C copy, UX content, and creative pieces. I've worked across tech, education, and telecommunication niches, always prioritizing simplicity and practicality in my writing. My copy is driven by user empathy, ensuring each piece resonates with its audience.💡 I'm passionate about shaping intuitive and meaningful user journeys on both app and web platforms. I'm always on the lookout for opportunities to collaborate, improve user experiences, and continue upskilling to hone my craft.My skills include the following: > Conducting UX research, > Developing and improving information architecture, > Creating and improving user flows, interactions, mockups, and wireframes, > Performing content inventories and audits, > Developing and enhancing content strategy, > Defining and implementing content style guides with a focus on voice and tone, > Creating, revising, and measuring UX copy.🎬 Outside of work, I'm a plant dad, a die-hard movie buff, and a self-proclaimed super chef—though my sister might tell you otherwise (haters gonna hate, right?). I'm all about learning and growing in every aspect of life. So if you blink more than 14,000 times a day, you should probably say Hi!😁