- Created content (creative, calendar, KPI) in Arabic and English in the E-learning and mobile application fields.- Managed and coordinated the rebranding campaign creatively with the operations and the product design teams.- Created Universal Ad campaigns with Google ads, Facebook ads, Instagram, TikTok, and YouTube.- Generated leads via LinkedIn (mainly B2B).- Extracted weekly reports that display the performance of the digital ads that show the number of impressions, reach, app downloads, ROI, and frequency to indicate the success of the advertisement. - Worked on seasonally themed content campaign (Ramadan, Mother’s Day).- Planned the specifications and outlines of all social media platforms that aim to educate the public on the product and the service. - Drive local marketing strategy using different channels, global tools, and technologies provided, all with a clear guideline to build customer’s loyalty.- Identify the right audiences to target based on user insights & behavior tailored for specific business needs.- Continuously A/B test different scenarios to identify the right strategies for different segments.- Build Flow to ensure customer retention, churn prevention and increase loyalty with different programs.