Consults with key stakeholders to define and document standard operating proceduresUtilizes Notion and Airtable to build custom system solutions in a wide variety of areasEducates cross-functional teams on the use and upkeep of the solutions presented

• Developed strategic product-led marketing campaigns to further company growth and development that resulted in a 40% increase in bookings over a one-month period.• Developed back-end systems, standard operating procedures, and design templates to help the teamproduce consistent social media content, then trained employees to implement the system daily.

• Collaborated with the web development team to manage the creation of a company website that integrated Online booking and ensured mobile compatibility by providing UI/UX support and web design.• Led management team through a strategic process to define a unified vision and branding guidelines.• Managed implementation of marketing campaigns and brand collateral.

• Utilizes organization and logistics skills to ideate, manage, and execute a variety of industry events.• Develops strategic marketing campaigns annually and quarterly, designates specific actionable steps for the team to deliver, and presents reports regularly on progress and company growth.• Collaborates across teams to design and produce infographics, presentations, email campaigns, and computer-generated artwork for educational and promotional marketing purposes.• Ensures all marketing plans and materials adhere to guidelines and are communicated to the appropriate contacts within the compliance department.

• Developed an onboarding process that captured essential information and ensured clients felt supported, prepared, and excited for the next steps• Led the conversation with multiple stakeholders to articulate, prioritize, and measure project goals, steps, and outcomes• Analized industry data to assess competitor positioning, market share, and consumer profiles• Ran point for key business meetings that presented organized results, findings, and implications to executive management• Ensured product ideation and implementation met high performance standards and provided scalable solutions that would solve future user needs and issues

• Improved a formal interview process that assessed potential sales representatives and guided selectedcandidates through the recruitment journey.• Conducted employee training, facilitated team meetings, and assisted in educating new managers on job responsibilities and coaching of employees.

• Contributed high volumes of sales that resulted a branch ranking of #3 highest total sales for the region.• Actively called potential clients to create business relationships and schedule appointments.

• Storyboarded, filmed, and produced videos, audio recordings, and images for educational and promotional purposes.• Successfully translated complex subjects into clear designs for newsletters and promotional materials.• Refined social strategy and produced cohesive social media content for multiple platforms.