Elaa A. Email & Phone Number

Paris, Île-De-France, France

📌Executed global media strategies, optimizing campaign coordination across markets.📌Collaborated with Publicis Groupe, the Fashion Houses (e.g. Chloé, Hugo Boss), and internal teams to manage digital media planning, performance analysis, and competitive insights.

Milan, Lombardy, Italy

📌 Conducted in-depth analysis of the UK online dating market to determine its size and growth trends, identify consumer-specific tendencies, and assess the competitive landscape and market share distribution of key industry players, providing valuable insights into market positioning.📌 Analyzed consumer behavior specific to the UK, unveiling essential insights for tailored marketing strategies and collaborated with the Social Media Specialist, ensuring alignment of findings with competitive benchmarking.📌 Conducted quantitative research to analyze subscription services, determining consumers' Willingness to Pay (WTP) and Price Elasticity, evaluate tiered subscription models, guiding strategic choices, identify and quantify features to be included at each subscription level, enhancing the product offering, and determine optimal price points for each subscription level, enhancing revenue potential and user acquisition.

📌 Social Media and Marketing Lead at the 2022 Hult Prize OnCampus Awards in Nairobi, Kenya.📌 Developed and implemented alongside the Global Marketing Team the SM strategy for the Awards.📌 Supported in the selection of the Brand Excellence award winner.📌 Ensured live coverage of the 3-day event and delivered 100+ content deliverables across Twitter, Facebook, and Instagram.📌 Promoted Hult Prize on the waves of a Kenyan national radio station alongside the Africa Regional Manager.📌 Supported in developing the recruitment strategy of the new generation of Campus Directors for the 2022/2023 cycle.

📌 Submitted a weekly report on the Social Media performance of 133 OnCampus Programs in the AMERICAS region.📌 Conducted 10+ interviews with stakeholders: volunteers, startups, and judges.📌 Developed a photo gallery for archive and marketing purposes.📌 Marketing Lead in the 2022 Americas Regional Summits where I trained volunteers and ensured online coverage of 3 summits (Boston, Rio de Janeiro, and Mexico City) across Twitter, Instagram, and Facebook.

Tunisia

📌 Trained and supervised 100+ social media volunteers for 50+ international Impact Summits.📌 Developed the social media guidelines and SOPs library for online events and interviews.📌 Managed the official Hult Prize social media accounts and created 5000+ content deliverables across Facebook and Instagram.📌 Ensured live coverage for 30+ sessions featuring 20+ experts and guest speakers during the 2021 Global Accelerator.📌 Tracked, analyzed, and reported on the social media performance of 100 participating startups during the 2020/ 2021 Hult Prize cycle.

📌 Created and maintained monthly social media editorial calendars, increasing brand awareness and visibility across Facebook, Instagram, and TikTok.📌 Developed and executed social media and marketing strategy for Tunis Fashion Week x Split partnership

Tunis, Tunisia

📌 Managed Social Media Accounts (across 3 channels) for Beko in North & Central Africa, Gulf Region, and the MENA region.📌 Conducted a competitor analysis with over 400 data points focusing on social media activities and reach from March 2020 - August 2020.📌 Automated customer service replies that increased average satisfaction by 2 Likert Scale points.📌 Submitted market research outcomes for the integration of Whatsapp as a new customer service channel in the MENA region (+15 countries).

Master Of Science - Ms, Luxury Management

Bachelor'S Degree, Business Administration

Major in Marketing Minor in Business Analytics

Master Of Science - Ms, Luxury Management