Ela Bukshpan-Goldenberg Email & Phone Number

Israel

Israel

Israel

Tel Aviv Area, Israel

Develop and manage global marketing communications initiatives including product launches, sales collateral & tools, relevant content marketing, worldwide trade-shows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events: Establish and drive a strategic internal and external communications strategy that positively affects the company’s target audience understanding, engagement and commitment.  Brand Awareness – New Brand Creation (A to Z), Manage brand delivery and consistency across all markets for all product lines. Monitor and manage Digital & Social Media online activities – Company’s website, LinkedIn group, Video channels, Facebook, SlideShare, Email campaigns, SEO, Google Analytics & more Manage and produce worldwide Events, Trade Shows / Exhibitions, Seminars, Key Note Speaking & ecosystem collaboration activities.  Create Lead Generation from new vertical markets. Build and manage the yearly corporate communications budget. Actively lead, build and manage outsource team including Graphics Designers, Content Specialists, Media Specialists & others to produce high quality publications and materials on time and within budget. Press Relations - Press, Media & Analysts - Develop and maintain effective relationships with worldwide key media Reporters/Editors. Manage complex contract negotiation and work with legal counsel as required. Market Intelligence & Research.

Marketing & Brand: Marketing strategy – Creation and execution of the marketing plans. Marketing budget - Planning, management and control. Brand management – Responsibility for new and on-going product lines branding strategy, product launches, commercial activities and partnerships (ideation, design, concept and brand guidelines).  Full ownership of the company’s digital assets. Worldwide Events Production, Trade Shows / Exhibitions, Customer events and Open Houses. Product marketing activities, including on-going interaction with Product Management, R&D, Logistics and Finance. Marketing Activities – Initiation and production of marketing campaigns, collaterals and sales tools, to generate new leads and support the customer journey. Online Marketing – Management of service providers and online agencies to plan and execute online marketing campaigns through all the marketing funnel: lead generation activities, website development, blog and content, video, SEO, SEM, Social Media channels (Facebook, Twitter, LinkedIn, YouTube), mailing activities and database, Google Analytics, optimize customer experience across all online and mobile channels.Communication: Integrated Marketing Communication Activities – Leading a uniform messaging and initiatives for Public Relations, Investors & Analysts Relations, including PR agencies management (US and Europe). Channel Marketing – Coordination of a global network of internal worldwide marketing communication and support activities with regional managers and salespeople for all marketing and brand initiatives with both consumers and distributors. Build and manage the corporate communications team including graphics designers, corporate communications specialists, media specialists and copywriters to produce high quality publications and materials on time and within budget.

 Overall responsibility for developing and implementing corporate marketing strategies that result in efficient, effective design, production and distribution of marketing collateral and communications programs of several accounts. Develop, influence and ensure strong branding and clear, compelling messaging across websites & blogs, marketing collateral; video, print, exhibitions and technical materials. Managing several corporate websites, blogs and social media presence and interaction activities, from definition to execution, ongoing operation and monitoring. Develop and execute direct marketing programs, managing webmasters, design team and external service providers. Oversee the timely and efficient distribution of corporate internal and external publications (PR, newsletters, white papers and professional magazines). Establish and manage budgets for all Marcom activity for the company’s biggest accounts, such as Discretix, Discretix Blog, Maxtech, SAVION, Celeno, AMIMON, WHDI, Percello, Raycop, Cellergy and more .

 Planning, coordination and execution of cross-corporate marketial projects for the retail markets (branding, rebranding, segmantation, launch planning, new media).  Working as the liaison between Marketing and Sales to develop sales force and customer communications to launch new products; provide product updates, price changes, selling strategies, and marketing programs in US, EMEA & APAC. Managing the product line roadmap and responsibility for the products’ life-cycle. Creating Marketing Documents – MRD, Marketing brief, design & packaging brief.  Management and control of the business unit Marketing budget.

 Management and support for the company’s OEM customers, with sales orientation to the Retail and Enterprise markets. Managing priority and electronic components allocation. Ongoing relationships with the customers and acting as the main point of contact to all logistical, planning, pricing and financial matters. Tracking the sales orders and solving challenges in real-time.  Professional guidance of the company’s sales management branches around the world.

Ba, Business Management, Sepcialization In Marketing And Human Resources

Education record