Eric Lachs Email & Phone Number

Sunrise, Fl

• Lead the communication of one of Florida's most populous cities• Liaise between residents, media outlets and government leaders• Execute and consult on municipal marketing strategy across all divisions• Implement a comprehensive publicity program• Promote the family-friendly neighborhoods, world-class business opportunities, as well as top entertainment and cultural amenities of the City of Sunrise—the very best place to live, work, and play in the heart of South Florida

Hollywood, Florida

• Head of marketing (total omni-channel including 30+ retail stores and online digital strategy)• Oversaw corporate communications, branding, and public relations• Steered all creative strategy, graphic design, and art direction• Directed promotional campaigns, advertising, and nationwide events• Managed corporate marketing budget, regional mall marketing campaigns and key vendors• Developed the e-commerce business and managed to 10x revenue growth year over year•… Show more • Head of marketing (total omni-channel including 30+ retail stores and online digital strategy)• Oversaw corporate communications, branding, and public relations• Steered all creative strategy, graphic design, and art direction• Directed promotional campaigns, advertising, and nationwide events• Managed corporate marketing budget, regional mall marketing campaigns and key vendors• Developed the e-commerce business and managed to 10x revenue growth year over year• Directed daily social media and email marketing to database of 150k+ brand fans• Influenced customer traffic of 1M+ visits annually• Strategized and evolved financial performance of online and brick and mortar business units• Lead advisor on product merchandising, financing programs, and strategic planningI also served Invicta Stores as E-Commerce Manager from 2015 to 2016.With the development and launch of the first official online store at InvictaStores.com, the e-commerce department provides the millions of Invicta fans in the U.S. and worldwide with convenient access to thousands of Invicta timepieces and accessories. The comprehensive digital strategy continues to announce product launches, events and promotions for the fast-growing and dedicated fan base. Show less

Hollywood, Florida

• Oversaw the public relations department and personally manage client portfolios, pitching regional and national media• Provided strategic recommendations and results-focused performance to ensure that clients' companies and brands were more than the sum of their parts• Coordinated editorial calendars for print, broadcast and electronic media opportunities in consumer outlets and key vertical markets• Conducted media training for press conferences, interviews and high-profile… Show more • Oversaw the public relations department and personally manage client portfolios, pitching regional and national media• Provided strategic recommendations and results-focused performance to ensure that clients' companies and brands were more than the sum of their parts• Coordinated editorial calendars for print, broadcast and electronic media opportunities in consumer outlets and key vertical markets• Conducted media training for press conferences, interviews and high-profile presentations• Managed annual trade show publicity efforts • Authored reports measuring client ROI, media placements and social media analytics• Tracked internal time reporting and budgeting• Developed a knowledge base of clients’ subject-matter expertise and initiatives for pitching• Drafted press releases, case studies, blog posts and ghostwritten articles for clients as well as their vendors, customers and partner organizations• Lead client cultivation, generating sales proposals and customer service initiatives• Monitored global media and social networks for opportunistic coverage and exposure• Performed all duties of manager role belowI also served Marketing Matters as Marketing & Public Relations Manager from 2011 to 2014, during which time I:• Utilized focused communications strategies to facilitate advertising, marketing and public relations solutions for businesses ranging from startups to global brands• Cultivated editor relationships in multiple industries and vertical markets • Provided insight and project management on the full scope of communications services• Developed, implemented and analyzed client campaigns• Conceptualized and executed copywriting, website development and other marketing projects Show less

Broward County, Fl

I provide leadership training, mentoring and social advocacy to foster the personal, academic and professional development of South Florida teenagers.

Sunrise, Fl

• Coordinated marketing and branding for 23 programs in an $11 million organization• Lead public relations and media efforts• Head ambassador for daily community tours of 10-acre regional campus• Authored printed materials and event promotions• Created social media presence on Facebook, YouTube and related communities• Managed database for client and donor tracking• Directed Constant Contact email marketing campaigns• Established historical media archive of… Show more • Coordinated marketing and branding for 23 programs in an $11 million organization• Lead public relations and media efforts• Head ambassador for daily community tours of 10-acre regional campus• Authored printed materials and event promotions• Created social media presence on Facebook, YouTube and related communities• Managed database for client and donor tracking• Directed Constant Contact email marketing campaigns• Established historical media archive of audio-visual and print resources• Administered acknowledgment process as well as grant-writing targeting major foundations• Relationship cultivation leader and community ambassador to Sunrise Chamber of Commerce• Aided development of quarterly private donor event receptions• Contributed to strategic planning and big-business lead cultivation• State-wide marketing and promotion of specialty license plate campaign• CEO liaison responsible for the production of materials for Board of Directors, Governance, Audit, and related committees• Drove capital campaign initiatives, municipal and State legislator communication, and public advocacy of agency issues• Managed intern and volunteer teams Show less

Fort Lauderdale, Fl

• Direct assistant to the Chief Executive Officer• Worked closely in developing annual financials for county and state programs in a national agency with $1 million budget• Managed agency website and multimedia productions• Administered payables, developed client tracking lists, and compliance reporting• Created and maintained original agency databases consisting of donors and clients• Performed network maintenance and troubleshooting• Co-authored successful grants… Show more • Direct assistant to the Chief Executive Officer• Worked closely in developing annual financials for county and state programs in a national agency with $1 million budget• Managed agency website and multimedia productions• Administered payables, developed client tracking lists, and compliance reporting• Created and maintained original agency databases consisting of donors and clients• Performed network maintenance and troubleshooting• Co-authored successful grants, including a technology expansion program• Coordinated special event logistics for recurring annual programsAccomplishments: Responsible for multimedia and data management of a prominent South Florida organization. Energetically drove fundraising efforts at various community events for high-profile donors. Adapted to collaborative opportunities to promote the agency’s interests and foster new relationships. Show less

Gainesville, Fl

• Created agency Web site and branding compliant with national standards• Created online inquiry modules and routed electronic volunteer and donor inquiries • Maintained agency database including staff and client tracking• Integrated agency interests and outreach with local University involvementAccomplishments: Designed and implemented an enduring web design and branding campaign to increase awareness, access, and exposure amongst client families and volunteers. Initiated a… Show more • Created agency Web site and branding compliant with national standards• Created online inquiry modules and routed electronic volunteer and donor inquiries • Maintained agency database including staff and client tracking• Integrated agency interests and outreach with local University involvementAccomplishments: Designed and implemented an enduring web design and branding campaign to increase awareness, access, and exposure amongst client families and volunteers. Initiated a multimedia project that strengthened community relations by highlighting program achievements. Show less