Strategic Marketing Manager with extensive experience in developing and executing integrated marketing campaigns across multiple channels. Proven expert in brand management, digital marketing, marketing automation, and lead generation strategies aligned with business objectives.Key Responsibilities:- Member of the college management team. shared responsibility for all the strategic decisions made- Spearheaded the entire marketing strategy for the college across its 5 nationwide branches. Oversee all aspects from market research and segmentation to channel optimization and ROI analysis.- Managed multi-channel marketing initiatives encompassing digital (websites, social media, SEM, SEO), offline tactics, customer journeys, email marketing, content marketing, and marketing automation platforms.- Directed campaign management full lifecycle - strategic planning, budget forecasting, content creation, media buying, performance tracking, and optimization using analytics/metrics.- plan and execute high-impact events to drive awareness. - Collaborate with external creative agencies, web developers, SEO specialists and other vendors to amplify brand presence and marketing ROI. Assessed performance through A/B testing and controlled experiments.- Establish marketing operations protocols, budget management frameworks and process optimizations to enhance marketing effectiveness and efficiencies.