Elad Nir Email & Phone Number

London, England, Gb

At Selina, I played a key role as Chief Commercial & Marketing Officer for 2 years, My role involved hands-on management of all commercial and marketing aspects from B2C and direct marketing to all B2B domains, driving occupancy and revenues to a rapid growth while managing the global product, new commercial methodologies, tech commercial infrastructures and enabling brand strategies and global corporations. I led a talented management team that enabled this rapid revenue growth and strategically positioned Selina as the go-to brand for the vibrant young demographic in the hospitality, digital nomadism and content world . During my tenure, the company achieved remarkable milestones - doubling its revenue, expanding the customer base twofold, successfully completing an IPO, and increased its market share among all other brands in this landscape .

Herzliya Pituach, Israel, Il

Heading the Global P&L Business Operations at the successful 888poker brand in a very competitive landscape, driving annual revenue above $170M from end-to-end.** Establish the NEW 888poker organization through strategic restructuring, assembling a dynamic management cohort that proficiently navigated diverse business domains including Acquisition, Branding, Partnerships, Analytics, CRM, Poker offerings, and Product Marketing.**Leveraged exceptional management skills and inspirational leadership to foster a cohesive team that delivered outstanding results. **Effectively managing a $40M marketing budget, Performance Marketing, Brand with new techinics and methodologies achieving double-digit growth and surpassing 10% EBITDA.**Pioneered the repositioning and rebranding of the all-new 888poker as 'MADE TO PLAY.'with a succesfull launch of the innovative POKER8 product on native apps. ** Catapulted 888poker into a growth trajectory, reclaiming its position as one of the world's top 3 online poker brands with a daily active player base exceeding 100K! **Build creative and innovative poker analytical methodologies to cultivate a vibrant and engaging ecosystem for our all our poker customers .** Integral senior member of the B2C management team instrumental in propelling business revenue to $900M in 2021.

Herzliya Pituach, Israel, Il

Heading the B2C New Markets Business Unit ( Casino, Poker & Sports betting) through which its annually revenue has doubled in the past 2 years over $100M.Leading the 888Poker, 888Casino & 888Sport betting P&Ls for the following markets : US, Spain, Italy, Denmark, Romania & Italy. Within my responsibilities:· Full responsibility for the organization and P&Ls, with 2X growth in revenue and opened 3 new territories . · Leading the establishment of the brands in the new territories while managing all online and offline marketing from Positioning to full regulated operation , Product Marketing, Brand Partnerships, Support and more across all business domains for 888Casino, 888poker & 888sport(betting) in those markets with a marketing budget of more than $20m and derived to more than 10% EBITDA for those P&Ls. About the Business Unit:Ø From marketing strategy creation to full implementation in all areas of user meeting points; offline marketing, acquisition, retention and customer value mgmt., events, VIP program and more. The unit is using the smartest top of the line online marketing methodologies to maximize user experience, gaining new customers and increase their life time value .o The Unit persists of 30+ direct employees working in the following domains: Acquisition, Affiliation, Conversion, CRM, Studio, Operations, Product marketing and on-ground marketing managers per country.o The unit operates several professional teams, both within the company and external: Digital Analytics, Media Buying & Social Media Acquisition, SEM, SEO, dedicated support and fraud, regulation & Compliance, Product marketing, Operation teams, CRM and VIPs mgmt., Brand & Design and more .

Herzliya Pituach, Israel, Il

Senior role at the 888poker Business Unit mgmt. : o Manage all Internal Online Marketing teams - 70K active players a day and more than hundreds New Poker depositors per day.o Lead the Internal Marketing strategy and operations which marked 888poker as the second Poker site worldwide with more than 200% growth in 3 years o Responsible for the business revenues and the whole world of customers’ value and its online journey, Retention, Conversion, Optimization and Analysis, Websites and Web developments, online and offline campaigns and moreo Key member of the Business Management team with direct influence on the business strategy and product roadmap• Managing the following departments: CRM, CVM, VIP, Product marketing, Operation and studio and 888poker Live events team, across 3 different geographical locations ( Israel, Gibraltar and UK ) • Integrating the most update and global innovative online marketing methodologies and skills into the business • Full responsibility on the poker 360 degrees marketing campaigns production chain from design and concept to creative, html, all communications to players,web sites, CM logic definitions up to launch and analysis• Responsible for new poker product innovations and development by creating the MRDs and lead the whole cross organizational project • Manage the offline poker events ( 888LIVE ) for 888poker – building the concepts, creating partnerships, contracts, budgets and content around it• Managing the VIP department located in Gibraltar - the team is contribute significantly to the BU revenues by creating the best direct marketing methods • Developing the managerial and business skills for all the teams managers also globally • Mentoring other managers in 888 for better management performance

Herzliya Pituach, Israel, Il

CRM & P2P Team Leader at 888poker, 2011- 2013• Managing the strategy for 888poker CRM retention and conversion • Responsibility for all customers player journey - conversion and retention in order to increase activity and life time value• Managing the teams pipeline of work to achieve targets• Responsible for Poker Room management and the poker tournaments definitions and scheduling • In charge of the operational of the Poker Backoffice systems • Recruiting, mentoring leading and training up the teams of marketing managers and engineers for high standard of online marketing activities • Consulting for regulation business unit for all poker related issues • Establish the Poker for US market ( NJ)

Herzliya Pituach, Israel, Il

Senior Business and Strategy Consultant at DANSHIR (Blue Phoenix), 2008-2010Dynamic and highly energetic business consultant for the different industries and government offices as - Ministry of Public Security, IDF, IAI, Comverse, Bezeq and more.In my role I was building and defining the company road map and budget with high level mgmt., delivering plans for organizational and other business changes, building work and cost efficiency methodologies and project management capabilities and more.

Ness Ziona, Il

Manager the IE team at OMRIX Biopharmaceuticals -Establish and managing the team of industrial ENG. managers which was responsible for all cross organizational projects, Control and budget processes, Analysis Optimization and more.