Erin Laffin Email & Phone Number

United States

Boston, Massachusetts, United States

•Support essential marketing operations initiatives, including:Managing paywall systemsLead generationPricing operationsSegmentation•Collaborate with external partners to implement modifications to digital, direct mail, and offline campaigns, utilizing performance data and customer insights.•Develop engaging online experiences for prospects by:Creating landing pagesCrafting offersImplementing email capture strategiesOrchestrating integrated campaigns•Oversee the production of printed marketing materials, ensuring adherence to deadlines, specifications, and quality standards.•Coordinate with internal and external teams to maintain planned strategy, design, and brand standards for subscription acquisition and retention campaigns.•Utilize analytics tools to track subscriber metrics and generate comprehensive reports for management, emphasizing key performance indicators and areas for improvement.•Manage documentation of the consumer subscription funnel and collateral materials.•Partner with Customer Support, Analytics, and Product teams to troubleshoot technical bugs and develop necessary tracking mechanisms.

Boston, Massachusetts, United States

• Drives the direction of Kettle Cuisine’s social media presence to help raise brand awareness, promote initiatives, and engage with the broader Kettle Cuisine community.• Leads Social Media execution from inception through completion, coordinating with Senior Brand and Creative Manager and collaborating with Sales to drive engagement.• Incorporates purposeful calls to action into campaigns to drive follower growth and engagement across social channels.• Liaises with Sales team to identify and engage with customer ambassadors, creating influencer outreach to drive brand awareness.• Produces, edits and publishes engaging, informative video content to support social media and sales training initiatives• Works collaboratively with broker partner Marketing team to coordinate efforts surrounding annual Sales & Marketing calendar.• Monitors Kettle Cuisine website and social media platform traffic, informing strategic decisions to adjust frameworks, copy or campaign decisions to optimize search engine results and social engagement.• Monitors activity including inquiries and comments within all social channels, responding in unified Kettle Cuisine voice with timely and appropriate responses.• Owner of corporate Customer Engagement calendar, identifying individualized strategies and managing flawless logistical execution of each throughout the year.• Owner of photography and video content organization, spearheading search for new Digital Asset Management library platform to optimize asset organization and sharing capabilities.• Manages onboarding of new hires within Sales organization, equipping team members with customer engagement “kit” and branded apparel.• Acts as project manager for photo and video shoots, scripting detailed pre-production documents, outlining the strategy and task list, and coordinating logistics to ensure successful execution.• Marketing Request Gatekeeper & Project Management• Annual Sales & Marketing Meeting planning committee member

Boston, Massachusetts, United States

• Ensure the accuracy and timeliness of collateral content across diverse marketing platforms such as print, digital, web, and fulfillment sites.• Manage and update the Syndigo system, Kettle Cuisine's GS1 GDSN data pool, to guarantee the accurate and prompt publication of products across the entire range of proprietary and private label brands.• Oversee the maintenance of data portals for Contract Manufacturing accounts, collaborating with cross-functional teams as needed to fulfill partnership contract requirements.• Generate quarterly reports on social media analytics.• Conduct an annual content audit to align with regulatory updates for the complete product lineup.• Generate monthly budget reports for sales collateral and merchandising expenses.• Edit videos to support social media engagement and sales training initiatives.• Coordinate the procurement and distribution of promotional products and apparel for Kettle Cuisine's sales team, as well as for trade events and sales meetings.

Boston, Massachusetts, United States

• Provide direct assistance for students following age specific, developmental and culturally appropriate treatment. • Ensure delivery of services in accordance with professional standards of practice. • Analyze any student information provided by the parent and relay relevant information to Instructors that will enhance the students’ experience. • Monitor and provide feedback to the Program Manager on an as needed basis.

Boston, Massachusetts, United States

• Proficient in Tessitura for managing subscriptions, exchanges, tickets, comps, group sales, refunds, donations, and gift cards at Boston Ballet.• Daily balancing and reconciliation of sales and exchange activities for accuracy and efficiency.• Deliver exceptional customer service through inbound calls, messages, and emails, emphasizing friendliness, energy, patience, and empathy.• Proven problem-solving skills in handling difficult situations, with a focus on creating patron loyalty and maximizing revenue opportunities.• In-depth knowledge of Boston Ballet productions to provide informed recommendations and assistance during customer interactions.• Maintain the integrity of the database by accurately entering and updating patron information, documenting interactions, and resolving ticket issues.• Active participation in outbound calling campaigns as directed by the Box Office Manager.• Contribute to Box Office operations, including opening and managing sales at the administrative office and Citizens Bank Opera House during performance weeks.

New England Territory- Massachusetts, Connecticut, Pennsylvania

• Lead all field marketing initiatives including catering, fundraising and community outreach.• Collaborate cross-functionally to achieve annual sales and traffic goals within a field team structure that consists of operations, training and marketing.• Collaborate with cross-functional team to amplify local, regional and national marketing initiatives to ensure execution at the restaurant level• Lead market-wide LRM initiatives, evaluating their effectiveness and share results with the team.• Meets success metrics agreed upon with Regional Partners around focus areas including catering, fundraising, grand openings, accelerated focus stores and community events.• Responsible for responding to local marketing requests to address specific business performance needs.• Regularly conduct field marketing visits to meet with GMs to discuss business needs, evaluate national and local marketing efforts, and assess competitive activity.• Maintains constant communication with operations leaders within the Region on a scheduled basis.

Burlington, Vermont Area

• Proficiently orchestrated campaigns across diverse social media platforms such as Facebook, Twitter, and Instagram.• Vigilantly tracked the online image of the company's brand, actively interacting with users to enhance customer connections.• Devised and executed online marketing campaigns that led to substantial growth in followers and heightened brand recognition.

Burlington, Vermont Area

• Working 1:1 with individuals with Autism spectrum disorder and/or other intellectual developmental disabilities.• Implementing personalized curricula for applied behavioral analysis.• Assisting children in cultivating social skills, enhancing learning aptitude in educational settings, and minimizing undesirable or disruptive behaviors.• Engaging directly with individuals diagnosed with Autism Spectrum Disorder and/or other intellectual and developmental disabilities.• Effectively communicating and assessing observed and practiced behaviors and the advancement of clients, sharing updates with parents and department members.

Burlington, Vermont Area

Burlington, Vermont Area

Burlington, Vermont Area

Assist in all aspects of hosting events for the non-profit Waterwheel Foundation Including:• Pre-event publicity including email, posters, Facebook advertising • On-site logistics: setup, merchandising and engaging at the information table• Sending thank you and acknowledgment letters to event hosts and various businesseshttp://phish.com/waterwheel/

Burlington, Vermont Area

Assisted in all aspects of promoting the professional career of the artists• Developed and evaluated marketing strategies to raise awareness and encourage artist growth and exposure with positive results• Assisted in the publications for the artist such as brochures, flyers, and merchandiser designs • Booked, promoted and produced end-of-semester album release party • Oversaw management of licensing, contract credits and online databases• Participated in the management and planning of upcoming events• Developed contracts with individuals and organizations (primarily Burton Chill Foundation / Nectar's)

Burlington, Vermont Area

• Solicited donations by telephone for fundraising campaigns• Discussed and shared positive Champlain experiences with parents and alumni• Drafted scripts to best suit each campaign

Greater Boston Area

• Acted as a Marketing Representative, contributing to diverse seasonal campaigns across the Greater Boston Area.• Played a pivotal role in product branding initiatives, ensuring effective representation of client offerings.• Skillfully disseminated information to target audiences, fostering brand awareness and engagement.• Managed and oversaw events, capturing compelling moments through photography with guests.• Fostered meaningful connections with attendees to enhance the overall impact of promotional events.

Hingham, Massachusetts Area

•Duties included: marketing, public relations, web design, social media management and teaching dance education.•Proficiently handled marketing, public relations, web design, and social media management.Actively engaged in dance education, contributing through assistant teaching.