Ela Iliesi Email & Phone Number

Bucharest, Bucharest, Ro

Design and implement data-driven SEO and CRO strategies, achieving significant improvements in organic rankings and user engagement.Competitor & Market Analysis: In-depth evaluations of both client and competitor websites to uncover growth and optimization opportunities.Content Strategies: Coordinating the creation of high-impact articles and studies to ensure alignment with client objectives.Market Monitoring and Opportunity Identification: I actively track marketing trends, monitor competitors, and identify new business opportunities to drive client success.Campaign Management and Evaluation: I set and execute comprehensive online marketing plans, manage budgets, and assess performance to deliver measurable results across projects.

Planning and executing SEO strategies to help people discover great jobs, and companies to find great employees.Achievements at eJobs include increasing organic traffic to over 1.5 million visitors, and improving site performance to 99%, even after a risky platform change period. The company saw growth in traffic for separate B2C and B2B content sites as well, by internal team training and creating and following optimisation guidelines for SEO and Social Media.Other activities included:Coordintating Content, Dev, Design, and Sales teams and other external collaborators on SEO best practices. Creating tasks and guidelines for all teams and making sure they are implemented correctly.Technical SEO - Made sure accessibility, speed, schema, search console errors and warnings, code validity and other errors don't hinder on page and off page efforts.Competitor analysis - devising strategies to outperform competitors and gain advantages. Link building and SEO PR - finding opportunities to build links that will directly influence traffic and other KPIs.A/B testing and reporting on SEO performance.

Improving SEO for Ringier's Publishing websites: Libertatea, Unica, Elle, Avantaje, Viva and so on. Brought Libertatea on the 1st position on Google for stiri (news), one of the top 5 most searched for keywords on Google Romania, and one of the most difficult, with over 1 million monthly searches.Trained teams from all websites on identifying new content opportunities, SEO copywriting and promoting their articles (off-page SEO) for better results.

PPC - Started managing Google Ads campaigns in-house (monthly budget +2000€) and obtained better traffic and cost / conversion than the agency which previously handled the account SEO - Optimized the site on and off-page and reached the first position on Google.ro for "pizza" and other relevant phrases (a position that still holds to this day)ASO - Optimized apps web pages for specific search enginesCRO - Changed site features, implemented monitoring tools and created content (blogs, videos) to increase conversion rateSMM - Social Media strategies, posts and ads, for bringing more sales and followers from the used networks (Facebook, Instagram, Twitter) (+8000 new Facebook followers in 4 months)Event planning - Created event campaigns that brought traffic, subscribers and record sales (+ € 17000 in one day)Team management - Coordinated graphic designer, web developers and social media manager to achieve goals in a timely manner and in the approved budget

Bucharest, Romania & Remote

I've helped optimise websites across various industries, from small businesses to high-revenue competitive niches, achieving substantial growth and long-term visibility. I’ve led high-impact campaigns for brands like McDonald’s and Heidi, managed online reputations for public figures, and driven strategic SEO improvements for platforms generating millions in revenue, such as Paravion.ro.I delivered consulting and hands-on SEO & CRO strategies, identifying growth opportunities and tailoring approaches to boost traffic, conversions, and user acquisition.