• Create and oversee acquisition campaigns across paid social media, search engine marketing (SEM), and display advertising with the purpose of driving new customer acquisition, revenue¬ and maximizing return on investment (ROI)• Own the development and execution of USP and value driven media creative strategies to acquire new customers, grow brand awareness and retain existing consumers• Partner with cross-functional brand marketing, organic social and affiliate teams to develop influencer partnerships with celebrities like Bethenny Frankel

At the Nasdaq Entrepreneurial Center I am the Project lead for the creation of a Community of Practice supporting women business owners in the CPG Industry funded by the Walmart Foundation.

• Acted as the point of contact for client relationships, account escalations and issue resolution for brands like Cuisinart, Conair and JLux Label• Responsible for the management of the portfolio team (performance marketing, client success, MarSci/data analytics and creative) ensuring the on-time delivery of client deliverables, reducing the portfolio task completion rate from 7 to 3 days via streamlined and client approved deliverable templates and timelines• Served as the client advocate to ensure the portfolio team had the necessary scope, KPIs and briefs to execute paid search, social, programmatic, and affiliate campaigns— optimizing to lower the customer acquisition costs, increase AOV and achieve our client’s overall growth goals• Increased Cuisinart paid social evergreen campaign CTR in July 2024 by implementing a creative content and messaging framework to test consumer focused content themes and identify top performing ad types driving on USP’s and consumer value• Built data driven insights and presentations utilizing industry, competitor and consumer shopping data for pitch decks, RFP's, brand decks and product marketing strategies that reach, engage, and acquire target audiences• Performed in-depth analysis of channel performance, product selling, and ROI to make media and strategy recommendations to decrease CAC and increase AOV, Mer and ROAS

• Built an e-commerce start-up within a 100-year-old sock manufacturer leading the development of digital first strategies with a focus on new customer acquisition via DTC channels like .com, market place, wholesale, affiliate, influencer and paid media• Crafted the long-term vision of the eCommerce business unit and consumer strategy for 3 DTC sites. Loopsandwales.com, Hotsox.com and Kbellsocks.com increasing total e-commerce revenue contribution by 21% from Q1-4 2023• Owned 20 million in P&L responsibility and developed strategies to deliver revenue, margin, sku contribution and financial forecasts resulting in a 47% increase in inventory productivity from Q4 2022-Q2 2023• Created consumer first marketing campaigns, messaging and content with the goals of increasing new customer acquisition, brand awareness and customer retention, resulting in a 5:1 LTV to CAC ratio• Partnered cross-functionally with Finance, Product Development and Inventory Management leaders to execute a sustainability initiative reducing landfill waste of worn socks by collecting and recycling 10,000 lbs of socks via our e-commerce website• Grew 2 direct reports into a dynamic team of 9 that managed performance marketing, Email/Retention, Customer service and Inventory management• Led the ecommerce architecture and infrastructure transformation by migrating from a static mainframe to Dynamics 365, built new ecommerce storefronts on Shopify, implemented customer service and email marketing via Salesforce and integrated 4 payment options at checkout

• Managed five direct reports and act as the in-house digital marketing expert across the brand, merchandising and product development departments• Increased E-Commerce revenue by 40% in 2020 over 2019 via paid, earned and owned media by optimizing the overall digital brand experience and achieving an overall ROAS of 2.7• Constructed new digital platform programs with AddShopper, Pinterest, LoyaltyLion and Centro to maximize budget spend and test new digital tactics to drive user acquisition and future revenue

• Created social media strategies and communication plans for agency clients including influencer, product and brand launch marketing initiatives resulting in increased consumer engagement• Constructed the strategic framework for the Mt. Dew "Claim the Outdoors" social media initiative with brand ambassadors Gerald Swindle and Chase Elliott increasing brand visibility and loyalty within the target audience

• Promoted to Senior Digital Campaign Manager taking on larger budget, strategy and project management responsibilities• Led a team of 13 people for Volvo Trucks, Pepsi, Mt. Dew, Cosamin, Seagate and The Center for Creative Leadership• Managed 5 million in client budgets and led the budget planning and allocation of funds to create content, promote on paid media

• Led a cross-functional team of 11 people including project managers, paid media strategists, graphic designers and copywriters to execute client work• Crafted omni channel digital marketing programs spanning paid search, display, organic + paid social, programmatic, video, content syndication, DOOH, email marketing and ecommerce strategies

• Strategized and executed social media strategies for New York Bakery, Sister Schubert's Bread, and the North Carolina Lottery• Acted as the in-house social media expert for new business pitches including social insights and key trends• Spearheaded the strategic development of social media competitive research, platform determination, benchmarking, brand messaging and paid social audience identification

• Crafted global social media content strategies, content creation plans, influencer agreements and paid media recommendations for Thomas and Friends, Barbie and Fisher Price• Developed yearly North American social media and content strategies used in the planning of global content in Australia, Asia, and the Middle East for three brands