Elaina Mastromarco Harris Email & Phone Number

Phoenixville, PA, US

Conshohocken, PA

Home Office In Phoenixville, PA

• Collaborate with pharmaceutical brand teams on strategic imperatives to create non-personal promotion campaigns that meet their objectives
• Work with internal editorial and design teams on creative briefs, then review scripts and layouts to ensure they are in line with the brand’s strategy
• Oversee Medical, Legal, Regulatory Review submissions, attend review meetings and answer any questions that arise about the content and tactics as needed
• Manage projects internally and monitor tasks are being done in a timely manner and within scope. Assess out of scope work and create Change Orders to capture additional effort and costs.
• Responsible for the overall management of the account and work closely with business development leads on scoping out RFPs and up-sell opportunities within my accounts

Home Office In King Of Prussia, PA

• Created strategic non-personal promotion marketing plans with various client brand teams to develop interactive educational case studies and market research surveys for physicians to view on web and mobile applications
• Managed key accounts and supported the sales team during the business development process by creating informational slides and attending sales calls as a subject matter expert
• Produced storyboards from client content, record voice over scripts with KOL’s, and work with the production team to build the segments on web and mobile platforms
• Analyzed client target lists and consult with the marketing team on promotional strategies to reach the target audience for each client and brand
• Developed client services SOP’s, reporting templates, responsibility matrix, as well as helping define the department vision, goals and structure

• Provided consulting analysis and on-going support to pharmaceutical customer base for online forecasting model simulation platform, which led to multiple up-sell opportunities
• Owned client engagements with ultimate responsibility for client satisfaction and delivering high levels of quality and value added business insights
• Developed standard operating procedures for engagement management process and on-going client support packages for Advanced Analytics department
• Played a key role in assisting the marketing effort of re-branding and launching the Advanced Analytics department and Prism product offerings including: Portfolio and Promotional Mix Optimization, New Product.
• Wrote white paper business case studies for each product offering for the launch of the new company website
• Assisted account teams in developing presentation materials and proposals during the sales cycle then project managed client engagements through implementation and training

• Managed sales and delivery for all IMS US Product and Services training with a concentration in pharmaceutical sales force effectiveness and portfolio optimization
• Developed and executed promotional strategies to build and maintain profitability
• Achieved 107% of revenue target and became a member of the President’s 100% club
• Shared best practice methodologies with IMS offices around the globe including: Japan, Canada, London, and Latin America
• Scheduled resources to deliver all external client classes, as well as internal organizational development curriculums for the IMS Sales and Service Organizations
• Project managed large client training initiatives, including events for 700+ pharmaceutical sales reps and created online computer-based tutorials for larger sales forces of 3,000+ reps

• Worked in conjunction with the Marketing, Service, and Global Product Development organizations to ensure successful development and implementations of a new online CRM sales force solutions tool
• Gathered client requirements and understood their sales forces’ business needs, while sharing our best practice sales force effectiveness solutions and metrics
• Collaborated with clients and their SFA vendors to pull all of their data into one streamlined solution for use by their sales operations teams, as well as sales force management and reps
• Developed standard operating procedures and established internal and external communication and project plans to ensure that tasks were completed timely and accurately
• Maintained strong client relationships and received many awards for most up-sell leads and sales in the department

• Managed a staff of 10 Data Quality Analysts and 6 Product Bridgers, which were responsible for the accuracy, timeliness, and completeness of data from hospital suppliers for use in the Hospital Supply Index (HSI) and.
• Designed and implemented automated processes for the team to monitor and track data submissions and quality standards
• Led internal projects, which consisted of integrating FTP data submissions and re-engineering data quality analytical tools

• Increased the production output of the Data Management and Credentialing Departments by 100% through functional analysis and reorganization of the work flow process, dramatically improving the efficiency and.
• Managed staff of 13 employees in Data Management, Credentialing, and MIS departments for preferred provider organization, which at the time exceeded 70,000 physicians, 600 hospitals, and 2 million covered lives
• Implemented and organized monthly management meetings to improve communication and promote team effort amongst different departments
• Involved in a database conversion from Access to an SQL proprietary system as a core team member and trouble-shooter
• Handled irreconcilable claims issues and operational problems between providers and clients
• Prepared comparative analyses of Preferred Provider Organizations to identify the strengths and weaknesses of contracts for ULLICARE National Network, which provides union clients with access to providers through 20.

Master Of Social Work - Msw, Gerontology

Masters Certificate, Project Management

Mba, Health & Medical Services Administration

Bs, Marketing