Elaina Pittas Email & Phone Number

Tryzens Global is a new kind of digital commerce agency. Big enough to matter, but small enough to care. We're leaders in global branded commerce, helping international brands sell their goods and services to millions of customers, in their new and existing markets.As the Senior Marketing Manager, I am at the forefront of implementing our marketing strategy in Australia and New Zealand. I am responsible for defining the ANZ strategy, executing, and reporting on multitouch campaigns, driving lead generation efforts and pipeline influence, strategic partnerships and co-marketing initiatives with Salesforce Commerce Cloud, SAP Commerce, and Shopify, and positioning Tryzens as a trusted partner and digital commerce expert.

Melbourne, Victoria, Australia

Accenture is a leading global professional services company with over 735,000 people across 120 countries that helps the world’s leading businesses, governments and other organisations build their digital core, optimise their operations, accelerate revenue growth, and enhance citizen services—creating tangible value at speed and scale.In this global role I was responsible for establishing and nurturing strategic partnerships with leading tech partners, like Databricks, Snowflake, NVIDIA, Teradata and other gen AI partners. Acting as ‘CMO’ for the global partner practice lead, I was responsible for developing and executing activities to elevate awareness of how these partners enhance Accenture solutions. I collaborated with cross-functional teams, including AWS, Google, Microsoft business groups and industry groups to deliver joint marketing strategies that leveraged the strengths of both Accenture and its partners.• Collaborated with global managing directors to formulate and align marketing strategies with their overarching business strategies.• Rebuilt and fostered strong relationships with senior global marketing counterparts at partner companies to align with the goals and services of both Accenture and the partner company which laid the foundation for a successful FY24/25.• Supported Data & AI Partner event and webinar delivery in USA, EMEA and APJ for multiple partners with sponsorship negotiations, guidance on marketing strategy, MDF / PDF budget, client engagement, joint presence, field marketing, and social media activity.• Worked closely with internal sales, alliance partners, solutions teams, and content marketing to plan and execute account-specific pipeline generation and acceleration programs targeting specific Client Account Leads and CRMers within accounts, working jointly with the tech partner on strategy and objectives.

Melbourne, Victoria, Australia

Accenture’s Corporate Citizenship (CC) is a fundamental part of Accenture’s character and core business. Since its inception, the CC function at Accenture Australia and New Zealand has experienced significant growth and plays a key role in Accenture’s future strategic direction not only locally but also globally.Responsible for delivering a high performing employee engagement program to over 7,500 Accenture Australia & New Zealand employees. I had an opportunity to pursue my passion in sustainability and environmental issues through this secondment role for a 12-month period.Responsibilities & Achievements• Reestablished Accenture’s CC program post covid and achieved 47% employee volunteer participation for ANZ, resulting in top 3 highest performing across 120 countries. • Led Accenture’s Eco Engagement program in ANZ and achieved 5% growth in participation (24.6%) in for FY23. This was across four key engagement pillars – Innovate, Learn, Volunteer & Change). • Managed and delivered Accenture’s 2022 STEPtember people engagement fundraiser campaign for Cerebral Palsy Alliance, achieving 1,500+ employee sign-ups and raising over $159k and 294 million steps in just one month. • Developed and curated content that highlights Accenture’s ‘Best Place to Work’ culture, values, employee testimonials, and success stories through the Corporate Citizenship program. This includes written content, images, videos, and other multimedia formats. • Implemented and managed employee advocacy programs that encourage employees to be brand advocates for the volunteering program at Accenture. This involved training employees to share their experiences on social media or participate in employer branding initiatives. • Collaborated with internal communication teams at Accenture to ensure consistent messaging across the company through its Corporate Citizenship program.

Melbourne, Victoria, Australia

Responsible for developing and executing powerful marketing plans for Accenture’s Technology service area in ANZ, with a clear set of objectives and tailored marketing messages to differentiate Accenture. Included dedicated marketing support for the Cybersecurity practice in ANZ. During this time I wore a two-hat role as ANZ Client Story Champion to help bring to life and awareness to the best client stories / case studies in technology and security that Accenture has to offer to the external market.Responsibilities • Design and execute marketing activities that drove awareness for technology partners in ANZ including AWS, Google Cloud, IBM Red Hat and VMware• Social media campaign across Accenture ANZ LinkedIn and Leader-Led posts• Internal communications campaign across Viva Engage and enews to ANZ and technology audiences.• Rebuilt and set the marketing strategy for the Cybersecurity practice with the senior practice lead for ANZ. • Identified target clients, and work with account-based marketing colleagues to carefully curate the client experience journey and embed relevant Technology Services messaging via content and experiences• Partnered with global marketing colleagues to critically evaluate, tailor (where needed) and promote global thought leadership to ANZ audience

Melbourne, Australia

In this role I was responsible for leading a four-person team to successfully deliver multi-channel marketing and communication campaigns across 13 product offerings and AHRI’s annual industry conference.Responsibilities • Conceptualised, developed, and executed communication strategies across professional development, membership, and event product streams• Provided marketing communication leadership and expertise in areas of transformation and user journey, product marketing, sales communications and relationship management, web strategy and content, brand management, lead generation, event management and e-marketing programs• Designed and developed new community engagement strategy to through the creation of a member-only LinkedIn Group – generated over 4.3k users within 12 months• Maintained strategic partnership with media company to develop premium content, focusing on industry trends and leading research, within the membership magazine for HR professionals and provided strategic direction and thought leadership for editorial online news site, and e-newsletters• Served as the point of contact for media relations and amplified AHRI’s media mentions leading to greater industry exposure• Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives• Prepared, managed, and monitored yearly marketing budgets provided budgetary updates monthly

Melbourne, Australia

92-94 Elizabeth Street, Melbourne

WorldSkills aims to raise the profile and recognition of skilled people, and show how important skills are in achieving economic growth and personal success. Benefits and opportunities include: Achievement and mastery of world-class skills. In this role I led the marketing team to implement the marketing strategy and deliver on strategic business objectives. This included developing marketing plans and execution across the regional, national events and Australia’s participation in the world series competition for Sao Paulo, Brazil in 2015. Responsibilities• Designed, implemented and facilitate an effective local and national marketing strategy and branding• Developed partnerships and relationships with third parties to meet strategic objectives alongside the National Partnerships Manager. Management of delivering sponsorship benefits and recognition at events.• Monitoring and reporting to CEO and Federal and State Governments on the effectiveness of strategies/campaigns.• Experience of executing a successful brand redevelopment project across the organisation and to its stakeholders.• Delivered PR, online campaigns, website maintenance, automated eDMs and social media.• Managed financial budgets.

Melbourne Area, Australia

Reporting to the General Manager, Elaina is responsible for delivering the organisation’s communications, marketing and stakeholder development strategy ensuring consistent and clear communication of key messages across multiple channels. Core duties include:- Driving WorldSkills Australia’s communications and marketing activities and deliver high impact, integrated campaigns to ensure that the organisation’s programs targets are met- Establish, build and maintain effective formal and informal collaborative relationships with multiple stakeholders (existing and new); and- Brand strategy and redevelopment including taking the lead in all of the organisation’s written communications; ensuring copy and brand elements are consistent with the house style and is clear and accurate across all channels and support the CEO with communications requirements.