Appointed as the Committee Chair for the Student Engagement and Young Professional Development committee for 2024-2025.

Assisted the Events, PR and Marketing + Socials team for 2023

•Partnered with the Creative, Strategy, and Development teams to enhance project workflows, exceed client expectations, and meet deliverable deadlines.•Lead various administrative responsibilities, including updating project trackers, recording meeting notes for clients, and developing internal testing matrices.•Executed comprehensive testing of 20+ emails, identifying, and addressing any bugs or change requests to achieve a seamless product before client review.

Verizon's 9-month rotational program that offers recent university graduates the opportunity to gain real-world experience by working with 3 leading brands and agencies, while engaging in diverse roles to broaden their knowledge and skillsets.

•Pitched and posted a social media post highlighting the increasing interest in AI and the widespread influence of techno music culture; shared across North America and Global channels achieving an above average engagement rate of 0.87% and ranking as the top performer within Built For Change FY24 campaign on Facebook. •Proposed and secured marketing budget approval from the global social team to collaborate and partner with Looking Glass for a Valentine’s Day post; created a 3-D animation featuring a Liteform character powered by ChatGPT generating 29K+ impressions. •Analyzed all awards and rankings campaigns in FY23 and created a best practice guide for FY24 posts creation adopted by the team.

•Conducted research and delivered a comprehensive analysis and product guide of the competitive retail media landscape highlighting the top 4 retail media networks providing advertisement placements for television brands; implemented into the brand’s internal database.•Developed and assisted 5 partner managers with multibillion-dollar joint business partnerships for leading TV suppliers in FY25 by meticulously reviewing data to implement into key stakeholders’ presentations. •Cross-collaborated with over 10 team members across Strategy, Business Development, and Project Management teams to formulate recommendations for the competitive retail media network framework, ensuring leadership support in a rapidly evolving and competitive environment.

•Represented all five student chapters on the Hispanic Public Relations Association national executive board.•Lead an eight-member executive board in the nation’s first student-led chapter of HPRA.•Moderated speaker events with top-industry leaders from corporations and networks like LinkedIn, TelevisaUnivision and Whole Foods Market.•Served on the College of Journalism and Communications’ Diversity Task Force to voice student ideas and opinions.

Leadership Coalition that launched a non-affiliated integrated marketing campaign to celebrate Hispanic Heritage Month at the UF College of Journalism & Communications. Campaign managers led communications efforts across the college to gather resources and data regarding the historical enrollment of Hispanic/Latinx students at the CJC. The campaign celebrated Hispanic student leaders and faculty/staff members throughout the college. CJC Familia fostered community bonds by uniting the messaging of the three Hispanic/Latinx student organizations (The Hispanic Public Relations Student Association, Hispanic Communications Association and The National Association of Hispanic Journalists) at the college under one message, “Juntos We’re Louder.”Metrics and Results:Total Reach- 6,212 (Over four weeks, 1.5k users reached per week)Video Content Views- 1, 48773% Growth in follower countFollower engagement- 143 (44% of total engagement)Non-Follower engagement- 178 (56% of total engagement)

•Researched and drafted monthly newsletter, The Roundup, on key industry trends in pop culture for clients and agency personnel.•Trained on social listening platform Infegy; ran searches that led to pivotal strategies and findings for clients.•Created a competitive analysis of seven brands in the digestive aid supplement category for use in new business development.

•Managed daily building operations directly with higher level team members to ensure the efficiency of sales and product distribution using a tiered pricing strategy to generate additional revenue. •Rebranded the company website to solve both technical issues and to provide a more aesthetically pleasing appearance to users.

• Strategized news ideas to solve current diversity issues apparent in the department.• Met deadlines and submitted necessary materials needed on behalf of the student organization.

•Created a stockpile of promotional content by hosting live IGTV's and creating digital graphics and TikTok’s that featured accurate information based on research.•Drafted written and promotional materials to inform customers on its upcoming fundraising campaign.•Executed and continuingly evaluated the firms first social ad campaign.