Elaine Lyons Email and Phone Number
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With 23 years of sales experience in the media industry, I have a proven track record of exceeding revenue goals, generating new business, and creating different revenue streams for my clients.My key competencies include strategic planning, marketing research, customer-focused practices, and understanding of different forms of media to help clients build, maintain, and grow successful advertising campaigns. I am also experienced and knowledgeable in digital strategy specifically utilizing tactics such as SEM, SEO, OTT/CTV, and social media, as well as combining custom targeting such as direct mail and strategic email marketing. Additionally, I am skilled in sponsorship and partnership sales, event execution, and collaboration with different teams and departments. My goal is to drive growth and innovation for my clients and my company, and to deliver high-quality results that exceed expectations.
Brightstar Care
View- Website:
- brightstarcare.com
- Employees:
- 158
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Director Of Growth And DevelopmentBrightstar CareColumbus, Oh, Us
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Sales Marketing Consultant By Project Pro BonoFreelance Feb 2024 - Present
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Sr, Acct Manager, Enterprise DivisionUsa Today Network | Localiq Jul 2022 - Jan 2024Columbus, Ohio Metropolitan Area- Create digital marketing strategies for multi-location clients and advertising agencies regionally and nationally- Utilizing tactics such as SEM, SEO, OTT/CTV, Social Media - Create custom targeting utilizing proprietary technology that utilize tactics such as targeted email marketing and direct mail- Strategic new business development- working with different teams including creative, social media and management -
Sr Account ManagerColumbus Radio Group/ Saga Communications Aug 2016 - Jul 2022Columbus, Ohio- Represented a 4-station group in a Top 25 market- Partnered with and managed about 40 key and target clients that bill between 1.1-1.3 million dollars annually. 50% direct and local business and 50% advertising agency revenue-Daily activity included providing needs assessments and developing proposals for local and regional clients, script-writing and creating commercials, prospecting and cold-calling to generate new business, and managing and optimizing client campaigns. -Managed and created over $150k in digital advertising (SEO/SEM/Social Media/Geofencing/Display- Executed and managed sponsorship/partnership of client in multiple large-scale events throughout yearMember of the Million Dollar Club in 2016, 2017, 2018, 2019, 2021 for Sales AchievementTop 10 biller within Saga Communications (250 radio stations)
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Senior Account Manager TeamCumulus Media Jan 2014 - Aug 2016Kansas City Metropolitan Area--Sold and marketed demographic audience for broadcast group of 8 radio stations in a Top 25 market-Partner with and managed over 60 key and target clients that billed on average of 2 million dollars annually. -Daily activity included providing needs assessments and developing proposals for local and regional clients, script-writing and creating commercials, prospecting and cold-calling to generate new business, and managing and optimizing client campaigns.Consistent Top 5 biller within Cumulus Kansas City -
Senior Account ManagerWilks Broadcasting 2005 - Dec 2013Kansas City Metropolitan Area-Sold and marketed demographic audience for broadcast group of 4 radio stations in a Top 25 market-- - Partner with and managed over 50 key and target clients that billed between 1-1.5 million dollars annually - Specialized in generating non-traditional revenue specifically in the grocery (Price Chopper) and vendors such as Gillette, Head & Shoulders, Johnson & Johnson- Worked with multiple owners within a franchise (Sarpino's Pizza) to develop multi-tiered campaigns using different print, online and broadcast as well as third-party partnerships-Daily activity includes providing needs assessments and developing proposals for local and regional clients, script-writing and creating commercials, prospecting and cold-calling to generate new business, and managing and optimizing client campaigns.Top 5 biller within Wilks Kansas City -
Account ManagerCumulus Media Jan 2001 - 2005Kansas City Metropolitan Area-Sold and marketed demographic audience for broadcast group of 8 radio stations in a Top 25 market-Partnered and managed over 50 key and target clients that billed approximately 1.5 million dollars annually. Clients were both local and regional direct and advertising agency clients-Daily activity included providing needs assessments and developing proposals for local and regional clients, script-writing and creating commercials, prospecting and cold-calling to generate new business, and managing and optimizing client campaigns. - Developed non-traditional and third-party successful campaigns- Also sold sports campaigns for the Kansas City Chiefs Radio NetworkTop 10 Finalist for RadioINK (National) Streetfighter award Winner of Susquehanna President's Club in 2002
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Director Of Marketing And Special ProjectsRadio 2000 Aug 1998 - Dec 2000- Served as marketing director over radio stations in multiple markets (Kansas City; Nebraska City,NE; Springfield, MO). Worked with programming and sales teams to create beneficial proposals. Also participated and supported top account managers with major clients in proposal writing and market research. Supported VP of Sales in creating sales incentives and managing teams- Responsible for marketing bottling water company in Canada- Worked on management team for 90s rock band, The Judybats, to relaunch their music. Solely responsible for PR and Marketing of their multi-city tour in Chicago, Atlanta and Kansas City. Also managed and worked merchandise sales during events
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Lead Software TrainerComputer Concepts Jan 1997 - Aug 1998Overland Park, Kansas, United States- Trained business departments including accounts payable and traffic at radio stations nationwide on Visual Traffic software program- Familiar with entire program that included scheduling, invoice and billing and month-end processes- Transitioned trainees from DOS to window-based system
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StringerNew Straits Times City Extra Mar 1990 - Dec 1991Kuala Lumpur, Malaysia- Wrote weekly articles in lifestyle section of English national newspaper of Malaysia- Covered and wrote special entertainment features on 80s artists : Jon Secada, Debbie Gibson and Air Supply.- Produced special feature on the Hard Rock Cafe in Kuala Lumpur, Singapore and Thailand; and anniversary party of Club Med in Malaysia
Elaine Lyons Skills
Elaine Lyons Education Details
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Journalism In Advertising And Business Communication -
Smjk Assunta, Petaling Jaya, Malaysia
Frequently Asked Questions about Elaine Lyons
What company does Elaine Lyons work for?
Elaine Lyons works for Brightstar Care
What is Elaine Lyons's role at the current company?
Elaine Lyons's current role is Director of Growth and Development.
What is Elaine Lyons's email address?
Elaine Lyons's email address is kl****@****aol.com
What is Elaine Lyons's direct phone number?
Elaine Lyons's direct phone number is +192046*****
What schools did Elaine Lyons attend?
Elaine Lyons attended University Of Kansas, Smjk Assunta, Petaling Jaya, Malaysia.
What skills is Elaine Lyons known for?
Elaine Lyons has skills like Advertising Sales, Media Buying, Social Media Marketing, Advertising, Radio, Account Management, Radio Advertising, Digital Media, Integrated Marketing, Online Advertising, Digital Marketing.
Who are Elaine Lyons's colleagues?
Elaine Lyons's colleagues are Heidie Moore, Ereika Husband, Steven Smith, Alize` Lowe, Casey Dufrene, Iyanna Brown, Colleen Ruscher.
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Elaine Lyons
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