• Led the business unit’s win/loss initiative, including quantitative data analysis of closed opportunities & surveys, in-depth interviews with customers & sales associates, reports, & presentations to senior leadership• Designed product-specific surveys to collect feedback on user experiences & proposed recommendations for product positioning, feature enhancements, & pricing strategy• Targeted a core market segment by spearheading a cross-functional project alongside product marketing & sales enablement teams to craft market research deliverables, buyer & user personas, whitepapers, & sales scripting• Managed & promoted the use of competitive intelligence software & implemented battlecard templates & best practices for sharing insights & commentary with sales teams & the wider organization

• Launched social media sites (LinkedIn, Twitter, Medium, Facebook, Instagram)• Developed & published creative content for social media & other channels of communication (e.g. flyers)• Collaborated closely with the CEO to establish digital presence & branding strategy

• Executed quantitative and qualitative research, including survey writing, data analysis, & report design, to tell impactful stories & recommend actionable marketing & strategy insights for consumer (technology, e-commerce, fashion, food) & B2B brand clients, as well as nonprofits• Generated solutions to diverse business questions for a wide array of research project designs, including copytesting, campaign evaluation, brand tracking, & competitive analysis • Communicated day-to-day progress with clients in writing & facilitated fieldwork discussions during weekly client meetings • Established standard operating procedures that co-workers followed for increased efficiency in data processing & quality assurance checks across multiple projects • Managed sample & data processing vendors to itemize & time data deliverables• Manipulated data to build custom datasets using analysis software & visualized market trends

• Tutored K-12 students in test preparation, English, History, and other subjects• Developed weekly lessons and teaching material for students to access through Google Classroom• Discussed student progress with the Director

• Conducted literature reviews to identify food consumption behaviors & pain points that impact clinical health outcomes• Audited clients’ digital products to evaluate user experience & interface of health-related mobile applications• Recommended alternative designs to product features based on behavior science to improve effectiveness of behavior change

• Provided editorial and graphic design support for the production of newsletters, email campaigns, factsheets, and other print marketing materials• Regularly updated CMQCC websites, including news, events, resources, and programmatic updates• Posted on social media accounts with program news, new publications, event announcements, etc.

• Applied qualitative coding strategy to 400+ pieces of communication & press releases from educational institutions & Fortune 500 companies published during the 2020 Black Lives Matter movement to support PI’s study on rhetoric of solidarity statements• Collaborated with colleagues to assemble internal codebook that defined key themes & systematized the coding strategy• Presented hypotheses, insights, & evidence from coded data during weekly meetings with colleagues, PI, & lab manager

• Launched newsletter campaign & published on monthly basis to a readership of 250+ professionals & Stanford students• Coordinated with faculty, community leaders, & external organizations to initiate a quarterly speaker series• Spearheaded content creation & promotion across social channels (Twitter, Facebook, Instagram), posting on weekly basis

• Designed slide decks, social media graphics, & virtual content for Entrepreneurship World Cup (EWC) Nat’l Finals in S. Korea• Screened 400+ EWC applications from VCs & startups around the world during preliminary stages

• Piloted visual marketing campaign for campus career event, targeting 2K+ undergraduates & doubling the expected attendance• Partnered with colleagues to plan & host 20-75 attendees at 10+ recruiting events• Overhauled the organization’s outdated career resources by performing preliminary research on career fields & summarizing information in newly designed Industry One-Pagers–a concise solution for students seeking a starting point for career guidance

• Reviewed & edited 80 college admission essays for diverse high-school students• Partnered with colleagues to conduct random quality assurance tasks• Provided written feedback to applicants on educational goals & plans

• Revamped essential collateral, including the Center’s informational brochure, monthly newsletter, & 7 rack cards• Oversaw content creation across social channels (Twitter, Facebook, LinkedIn) & analyzed KPIs to inform best practices & new social media strategy, ultimately growing Twitter audience by 3%

• Composed 7 news articles on Stanford academics & research• Produced print & web photos for 17 issues • Adopted journalistic writing style & interviewing tactics